BALA is a company with extensive experience, high creative skills.The company believes in art being as unsteady as an ocean and as enticing as noodles. So it is very important to understand and elucidate conceptual art. The company aims at presenting art, form, concept, couture and culture to the brim of its sustained language. BALA team has been deeply involved in –1.Art Direction/ Design Direction-We give consultancy for any art/design-based advertising campaign, look-book, event, work exhibition, fashion show. As per the requirement we either only conceptualize the project or take care until the end of the execution of the concept.2.Art installation- we work towards creating large sculpture like artwork, which alters the way a space is experienced. The installation evokes complex and multiple associations, thoughts, longings and moods.3. Fashion presentation- we create site-specific installations- it could be a collaborative exhibit of installation or an installation for commercial purpose like in window display.We re-imagine fashion and various concept and present in terms of print, videos and film.4. Fashion direction & set design - we provide initial concepts and work hand in hand with the idea behind the making of the collection to present the collection on the ramp. We work in bringing ideas together from makeup to styling and very importantly the set design while presenting.5.Campaign/Editorial shoots- for campaign and editorial fashion shoots we provide services from conceptualizing, creating set, styling, makeup board and photography. We also do shoots for different print media.6.Styling- we provide styling consultancy from people to any space (outdoor and interior)Work can be viewed on Bechance @ https://www.behance.net/amibala

Art director for fashion Worked as the Creative Head with strong experience in coordination and management of fashion activities, trend analysis and fashion forecasting, conceptualization and application of design concepts into runway collectionsPossessing an in-depth knowledge of textiles and material construction Proficient in creating conceptual print designs & avant garde surface ornamentations for apparel and accessories Ability to work on different stages of a fashion show- from research, creating illustrations, selection of trims, styling, set design and music coordination Experienced in managing creative promotional activities of campaign shoots and videos (fashion image-making) visual merchandising of stores Conceptualizing fashion shoots for print and digital media, installations for public places and fashion galleries where mannequins become alive in opulent surroundings

Worked as creative head for Shravan Studio• “AN ODE” fashion show April 2012• SIMA (Dubai) June 2012• Kismat show July 2012 “Paparazi”

Trend forecaster and print maker for interior design

Developed print design based on the market survey and the forecast, mostly worked on new idea to give innovative and fresh look to bombay dyeing. Designed digital print for cushion based on various theme and few sheeting fabrics for teenagers.