Bal Samra Email & Phone Number

Senior Lecturer in marketing at Coventry University, UK, in the School of Marketing and Management. Over 20 years of experience as practicing and consulting marketer in the Packaging and Retail Industry, where he advised on marketing and advertising strategies. His extensive experience and awareness of marketing issues means that he is in a unique position to relate theory to the real world as well as appreciate the practical importance of modules taught at Postgraduate and Undergraduate levels. Currently responsible for internationalising the curriculum as well as teaching Marketing Management, Retail Marketing, Global Marketing and supervision of PG Dissertations. Link tutor for PSB, Singapore as well as External Examiner for Hull University and Kingston upon Thames University. Research focuses on Sports Fandom, Swift Trust, Relationship Marketing, and Brand Love. Guest lecturer at Leuven University and Visiting Lecturer at Infosys (India); Nanjing University, China; PSB, Singapore; Kadhir Has, Turkey.Currently researching Swift Trust in Academia and Brand love in Sports Fandom.Previous research examined:- The reasons what motivates sports fans to be involved in sport- Service Fairness, Trustworthiness and Trust- Dyadic relationship between wholesalers and retailers.