Managing our portfolio of clients' media quality, brand safety and performance needs. Product suite includes post-bid measurement and blocking services, pre-bid programmatic and social avoidance as well as our Attention and Sustainability performance products.Currently work with clients such as Meta, Mondelez, Nomad Foods, Reckitt, Vodafone, McCormick Foods, Kingfisher Group, Coty, Wella and Marriott Hotels to gain the most value out of their media spend by delivering best in class… Show more Managing our portfolio of clients' media quality, brand safety and performance needs. Product suite includes post-bid measurement and blocking services, pre-bid programmatic and social avoidance as well as our Attention and Sustainability performance products.Currently work with clients such as Meta, Mondelez, Nomad Foods, Reckitt, Vodafone, McCormick Foods, Kingfisher Group, Coty, Wella and Marriott Hotels to gain the most value out of their media spend by delivering best in class solutions across the entire digital ecosystem that help build a better industry.Current responsibilities include thought leadership on topics including:How to use AI backed Custom Bidding Algorithms effectively to drive business outcomesWhy we should be focussing on Attention as a key Brand Awareness metricHelping brands navigate the shift from basic brand safety into the world of brand suitability and brand integrityEnsuring Sustainability is at the heart of Digital Media Strategy strategies Show less

Worked across the Dentsu and Publics programmatic relationship across our market-leading fraud, brand safety and viewability data for targeting in all major DSPs across Northern Europe (UK, Ireland, Nordics, BENELUX, South Africa).

Was responsible for the Programmatic, Data and Third Party Tech Partner strategy for the UK arm of Aufeminin. I also worked across group wide deals with clients based in the UK, predominantly working with most major brands targeting a female and parenting audience including Johnson & Johnson, Danone, P&G and all major supermarket brands.Programmatic responsibilities included:Overseeing our header bidder solution including management of the SSPs we work withDeveloping agency… Show more Was responsible for the Programmatic, Data and Third Party Tech Partner strategy for the UK arm of Aufeminin. I also worked across group wide deals with clients based in the UK, predominantly working with most major brands targeting a female and parenting audience including Johnson & Johnson, Danone, P&G and all major supermarket brands.Programmatic responsibilities included:Overseeing our header bidder solution including management of the SSPs we work withDeveloping agency relationships in order to increase yields via PG/PMP dealsOptimisation of the open marketEnsuring our ad stack is at the forefront of programmatic capabilitiesData Responsibilities:Overall data strategy for the UKOverseeing the creation of segments with editorial teamsEnrich our data working directly with clients on a 2nd party data integration basisPitching our data offering to clients and agenciesThird Party responsibilities:Increase third party revenuesManaging technical integrations and implementation of partners into our ad stack Show less

Generated revenues via private marketplace deals across Immediate Media (BBC Good Food, Radio Times, Top Gear amongst others) for both display and video.Role involved maintaining a close relationship with all major agency groups whilst also leading the up-skill of the wider sales floor to increase their programmatic knowledge.Secondary responsibilities included working with the wider team in order to make sure we were pitching our data proposition effectively as well as… Show more Generated revenues via private marketplace deals across Immediate Media (BBC Good Food, Radio Times, Top Gear amongst others) for both display and video.Role involved maintaining a close relationship with all major agency groups whilst also leading the up-skill of the wider sales floor to increase their programmatic knowledge.Secondary responsibilities included working with the wider team in order to make sure we were pitching our data proposition effectively as well as introducing new programmatic technologies as they became available in order to maximise revenues. Show less

Worked with major trading desks in order to set up, optimise and maintain PMPs across the ESI portfolio (The London Evening Standard, The Independent and indy100. Was also responsible for yield management across all RTB activity across The Independent and Evening Standard websites.Patch during this time was Aegis, Group M and Zenith. This not only involved working with the group trading desks (Xaxis, PBU, Amnet, iProspect, AOD team@ Zenith but also at planner level at the relevant… Show more Worked with major trading desks in order to set up, optimise and maintain PMPs across the ESI portfolio (The London Evening Standard, The Independent and indy100. Was also responsible for yield management across all RTB activity across The Independent and Evening Standard websites.Patch during this time was Aegis, Group M and Zenith. This not only involved working with the group trading desks (Xaxis, PBU, Amnet, iProspect, AOD team@ Zenith but also at planner level at the relevant agencies. Also worked with independent trading desks such as The Exchange Lab. Show less

Was a Digital Account Manager for Group M at ESI Media working across all titles within the portfolio. Also continued to be responsible for all digital activity for the Arts and Entertainment sector.

Worked on the entertainments team across the whole of ESI Media's portfolio - London Evening Standard, The Independent, Independent on Sunday and i websites.Was responsible for the forecasting and budgeting for all digital activity on the team (largest single sector at ESI media).Clients included the Royal Albert Hall, The O2, Harvey Goldsmith, Cirque Du Soleil, Southbank Centre, V&A, Imperial War Museum, Tate London, National History Museum, Fulham FC, Channel 4 and numerous… Show more Worked on the entertainments team across the whole of ESI Media's portfolio - London Evening Standard, The Independent, Independent on Sunday and i websites.Was responsible for the forecasting and budgeting for all digital activity on the team (largest single sector at ESI media).Clients included the Royal Albert Hall, The O2, Harvey Goldsmith, Cirque Du Soleil, Southbank Centre, V&A, Imperial War Museum, Tate London, National History Museum, Fulham FC, Channel 4 and numerous west end theatres.Worked with all the major entertainments media buying agencies as well as several west end agencies. Show less

Worked on the entertainments team across the whole of ESI Media's print portfolio focussing on The Independent titles.