Bala Ram Email and Phone Number
At Infosys, my role as a Paid Search Specialist revolves around leveraging in-depth PPC expertise to drive campaign success and data-driven decision-making.analyzing search queries and ad performance.The core of my work includes auditing and optimizing ad campaigns across platforms such as Google, Bing, and Facebook, ensuring each initiative aligns with our overarching goals for visibility and engagement. This role harnesses my competencies in SEO and social media marketing, shaping a comprehensive digital presence that speaks to innovation and results.
Infosys
View- Website:
- infosys.com
- Employees:
- 217514
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Paid Search SpecialistInfosys Jul 2022 - PresentBengaluru, Karnataka, India*Conducted Google & Bing ads reporting including Search Query Analysis, AudienceAnalysis, and Keyword Analysis.• Audited Ads with limited approval, Conflicting Negative, and Competitive analysis.• Analyzed Ad group with 0 active ads or keywords, billing sheet data pull, GDA & YTplacements analysis, and Anomalies.• Managed Campaign Budget Cap and Facebook ads Reporting including Campaign creation, Meta ad build, and Daily Pacing report.• Generated Data pull reports for analysis and decision-making. -
Internet Marketing AnalystSaroj Group Dec 2020 - Mar 2022Bengaluru, Karnataka, India• Executed social media marketing campaigns on Facebook and Instagram for lead generation and branding purposes.• Optimized company profiles and pages on LinkedIn, Facebook, and other socialchannels.• Analyzed data in Google Analytics to plan social media content and creative’s.• Managed search engine marketing campaigns on Search and Display Networks.• Optimized campaigns through device-wise bidding, location-wise bidding, and adschedules.• Linked Google Analytics and AdWords to monitor campaign performance andoptimize accordingly.• Created and optimized campaigns for various objectives such as clicks, calls, traffic,and sales. -
Digital Marketing AnalystRidhi Ventures Aug 2018 - Nov 2020Bengaluru, Karnataka, India• Running Campaign for lead Generation.• Running Campaign for Branding Purpose• Creating events • Posing on social networks • Daily Posting on Real Estate portals • Website Maintaining• Email campaign by using Zoho tool.• Creating images by using Canva.• Running Google ads campaign for lead generation • Campaign Setup - Search, Display• Improve Ad group Structure for better relevancy and performance.• Positive & Negative Keywords Research & Analysis• Improve Quality Score• PPC Bid Management on the basis of Market Area• Test and Offer New Strategies & Recommendation (such as Ad Extensions, Re-marketing, Category Targeting etc.)• Running Google Ad Words Campaigns for branding purpose and precisely to generate maximum leads.• Monitor and analyze campaigns to meet revenue goals -
Web Marketing ExecutiveSupreme Solar Projects Private Limited Oct 2017 - Jul 2018Bengaluru Area, India -
InternEmarant Consulting Services Sep 2016 - May 2017Bengaluru, Karnataka, India
Bala Ram Education Details
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Mechanical Engineering -
Mechanical Engineering
Frequently Asked Questions about Bala Ram
What company does Bala Ram work for?
Bala Ram works for Infosys
What is Bala Ram's role at the current company?
Bala Ram's current role is Paid Search Specialist @ Infosys | Digital Marketing.
What schools did Bala Ram attend?
Bala Ram attended Raghu Institute Of Technology - India, Raghu Institute Of Technology - India.
Who are Bala Ram's colleagues?
Bala Ram's colleagues are Ann Hackett, Jas Monga, Pooja Kurbet, Sahithya Padmanabh, Jaee Harshe, Shekar Birre, Alois Wadhwa.
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