Manager Ad Operations
Current• Provide campaign support for Account Managers and Sales• Campaign setup, creative uploads and modifications• Optimization based on strategy from Account Managers/Sales• Preserve brand integrity by monitoring the consistency and quality of marketing content.• Define and track campaign effectiveness and adjusted strategies accordingly.• Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.• Worked with marketing department to create targeted advertising strategies for key customer demographics.• Developed advertising tactics and implemented new solutions for increased brand awareness.• Developed contests and sweepstakes rules, contracts and revenue-generating strategies.• Directed creative process for traditional and online ads.• Developed campaigns, led design, and tracked results.• Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
