Robyn Egbert Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas, United States

• Managed multiple projects simultaneously, that required communication between different departments and various executives • Empowered project team members and community leaders to share and engage key stakeholders. By doing such, public engagement in projects overall improved by 250%, resulting in heightened project awareness and education. • Developed and managed the campaign, "Forging a Transportation Vision For the Gulf Coast Region." Over the course of 18 months, a rigorous campaign was executed to engage 7.2 million residents to understand how the MPO can best allocate funding to improve transportation issues in their communities. In that time the campaign received 11+ million impressions, 45+ earned media, 20K website visits, 2K survey responses, and 500+ public meeting attendees.• Implemented the agency’s first Spotify Ad campaign for Commute Solutions Month – Journey to a Better Commute to improve brand awareness among a younger and more diverse audience during September 2020. During the campaign, the ad received over 150K impressions and increased website traffic by 300%. • Worked with the State of Texas General Land Office on a 6-month contract where I developed and managed the Citizen Participation Plan (CPP). Through strategic engagement of the entire 13-county region, public meeting attendance exceeded agency benchmarks and received numerous media hits. • Designed various public outreach campaigns that included: creating scopes of work, developing project timelines, crafting project messaging, designing graphics, creating social media strategies (organic and inorganic), maintaining stakeholder lists, managing project team members, and ensuring the scope of the project stays within budget. • Managed a nano-influencer campaign where new relationships were fostered and an additional 10K impressions were attained for zero ad spend.

Houston, Texas, United States

Houston, Texas Area

• Organically grew BoyarMiller’s LinkedIn following by 27% in 8 months and improved their overall average number of impressions to over 14.5K;• Launched and managed the firm’s webinar series, in place of in-person events, to further elevate their brand, position them as industry and community leaders and generate new business leads,• Championed the firm’s digital marketing response in wake of COVID-19 to keep clients informed regarding changing legislation, including publishing firm-written articles, launching a new webpage that hosted exclusive COVID-19 information, increased frequency of social media posts, designed email templates for attorneys to send to clients, and launched a new newsletter series,• Through proper contact list management and updating the layout of the firm’s newsletter, I increased the open rate by 3% and halved the number of unsubscribes,•Utilized CRM to: manage contact lists (firmwide and attorney-specific), create event invitations, manage event RSVP lists, deploy event invitations and firm information, and schedule social media posts to accurately track engagement,• Assisted with the development, coordination, and administration of client events, social events, and Forums hosted in the firm’s event facility or at offsite locations.

Houston, Texas Area

• Wrote social media digests for remote event organizers, with accompanying graphics, for Better Make Room’s College Signing Day- an initiative championed by Michelle Obama;• Optimized UTHealth’s YouTube channel for the Own Every Piece campaign to organically grow number of views and subscribers;• Responsible for proofing and editing all external-facing documents to ensure grammatical soundness and brand-specific formatting;• Prepared and delivered social media (Facebook, Twitter and Instagram) and website analytic reports for the Black Sheep Agency.

• Implemented a bi-weekly ‘Player Profile,’ segment that aimed to engage the community through the spotlighting of local collegiate athletes, expand online readership by uploading across digital platforms and increase revenue by local businesses sponsoring the segment;• Covered all local sporting events from youth to collegiate-level that included: taking pictures to supplement story, interviewing coaches pre- and post-game for insights and quotes, and uploading game coverage to social media platforms to deliver content in a timely manner;• Created and published advertisements that could be delivered in both print and digital media for the local college to promote upcoming sporting events in the area;• Wrote 6 to 8 articles per week, as well as assisted other reporters in editing their stories to ensure accuracy and readability of story.• Actively worked with both Facebook and Wordpress to expand stories beyond print media. I ensured that stories were posted on either platform in a timely manner and monitored analytics to measure engagement. • Developed a sales package that showcased our digital platforms analytics and could be delivered to potential clients who were interested in purchasing our digital sales products.

Houston, Texas Area

Over the course of the five month long internship, I was tasked with three clients. In that time-span, I:- Conducted brand strategy sessions with each client to ensure that all curated content maintained an identity that reflected who the client is and what their business goals are- Developed and executed social media strategies that included: create and implement social media schedules, generate original content for multiple platforms, and worked with social media influencers to maximize brand visibility- Designed and published websites, alongside implementing and executing social media strategies for each client that allowed for them to increase their social media presence and build a following- Created a public relations management plan that could be delivered to the client for them to execute once the contract ended

Houston, Texas Area

Assisted in teaching and grading for the courses: Fundamentals of Public Speaking, and Business and Professional Communication. My role was to aid in teaching undergraduate students how to develop and deliver presentations in corporate settings. I also assisted in creating effective classroom content and material that either the professor or other teacher assistants could use.

Calgary, Canada Area

Over the course of my internship, I:- Managed schedules and logistics for multiple commercial video shoots between talent, videographer, and Anstice Communications;- Created and conducted stakeholder interviews, created a digital survey campaign, as well as completed online sentiment searches to create a thorough competitor analysis report to deliver to client- Actively worked with graphic designer in creation of promotional material including: posters, Facebook advertisements, postcards, newspaper advertisements;- Designed a website for the Town of High River that included: site mapping, layout design, and copywriting with the aim to engage and inform external stakeholders;- Assisted in writing copy for various projects including website and advertisement copy, as well as updating company blog posts.

Calgary, Canada Area

- Worked alongside the business development team to aid in the creation and development of marketing strategies that could be implemented within the Calgary market- Delivered technical presentations to both the clients and seismic processing team and ensured that work completed on a project was communicated in an effective manner- Created and developed training manuals on various software programs for other team members to use- Responsible for loading 2D and 3D seismic data and assigning seismic geometry for various seismic processing projects.- Created pre- and post-stack inversions and conducted various quality control methods to ensure accuracy.- Used numerous geophysical methods to create various geophysical maps and models to predict fault and fracture networks that the client could use to optimize drilling locations.- Experience with PP, PS, and SS seismic data and performing event matching on the data to obtain an accurate Vp/Vs ratio to assist in reservoir characterization.

Calgary, Canada Area

Was responsible for mapping key stratigraphic sequences in the Steeprock Area of North-East British Columbia using 3D seismic data, combined with using well log data. This data was then used to create geophysical maps (ie. isochron, gradient, curvature, and semblance) to assist in identifying a 'loss of circulation' zone due to faulting which aided in the mitigation of drilling risk as well as better well placement.

Mapped key shale sequences in the Horn River Basin in North-East British Columbia through the interpretation of modern and historic 2D seismic lines, and used well-log information to aid in an accurate interpretation. Extensively researched the depositional environment and lithology of the Horn River formations members which allowed for the verification between geological and geophysical models. This allowed for a recommended area of focus within owned land blocks and where future joint ventures should be considered.

Master’S Degree, Mass Communication/Media Studies

The culmination of my studies was presented in a thesis that conclusively demonstrated the impact that philanthropy and individual.

Bachelor Of Science (Bsc), Geophysics

Bachelor Of Science (B.Sc.), Geology