Bala Murali Krishna Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Spearheading the commercial, Sales & Business Development FunctionsResponsible for Key Accounts, New Business Acquisitions.Work with Major Indian Water Purifier Manufacturing OEM's and Collaborate for New Developments, and New Product Launches.

Bengaluru, Karnataka, India

Acquired large accounts like BEL, Amararaja Group.Implementations sales process and handling strategic accounts.Building Pipeline / Funnel Management for Prospective Customers.

Bengaluru Area, India

At the time of joining, the organization was known as Essentra India Pvt Ltd and recently (March 2017) Filtration Group acquired the Porous Technologies business of Essentra. In my current role, I am responsible for the business growth for the South Asia region.Prior to this, I was in-charge of end-to-end business growth and P&L responsibilities for 5 LOBs – Writing Instruments, Filtration, Personal Care, Medical Devices and Wipes across the South Asia regions. This included accountabilities for strategy planning, revenue generation, profitability, sales, business development, customer acquisition, key account management, channel partner management, stakeholder and team management.I was instrumental in turning around, scaling up and growing the business along with expanding the geographic footprint of the business across South Asia. Turned the loss making company into a profitable business by addressing challenges related to localization and pricing, provided strong competition to established market players, gained confidence and trust of the customers with respect to quality, service & costing, acquired top customer logos, targeted new customer industry domains for penetration and more.

Bangalore Urban, Karnataka, India

Responsible for end-to-end business growth and P&L responsibilities for 5 LOBs – Writing Instruments, Filtration, Personal Care, Medical Devices and Wipes across the South Asia regions. This included accountabilities for strategy planning, revenue generation, profitability, sales, business development, customer acquisition, key account management, channel partner management, stakeholder and team management.I was instrumental in turning around, scaling up and growing the business along with expanding the geographic footprint of the business across South Asia. Turned the loss making company into a profitable business by addressing challenges related to localization and pricing, provided strong competition to established market players, gained confidence and trust of the customers with respect to quality, service & costing, acquired top customer logos, targeted new customer industry domains for penetration and more.

Bengaluru Area, India

- Delivered on business objectives of establishing and growing the cabin air filter business and the new product line of OEM spares post break-up of the Bosch and Mann+Hummel JV- Created a business pipeline of INR 7 Cr from scratch within span of 1 year- Managed key customer accounts like Tata Motors and Volkswagen for OEM Spare business.- Capitalized on potential business opportunities for increasing the business volumes- Pitched business cases and approached and acquired large customers like Subros which went on to become a flagship key customer account- Led technology transfer projects and ensured the machineries are installed and set up from Germany to India- Engaged in end-to-end business development activities right from RFQ processing to quote finalization and techno-commercial negotiations

Bengaluru Area, India

- Developed and launched all Air Filter products for exports and generated total revenues of INR 170 Mi - Launched 12 different products in one project for independent after-market in Germany- Grew the overall business from INR40 Cr in 2010 to INR 90+ Cr in 2013- Headed sales and profitability for 2 plants with a team of 7; turned around the plant performances and achieved turnover of INR 90 Cr against a target of INR 87 Cr:- Defined/revised the plant deliverables and metrics; ensured alignment with the customer service expectations- CSL scores improved from 17% to 100% within span of 10-11 months - Ensured compliance with Bosch quality standards and guidelines; introduced system of consistent monitoring of plant processes and brought-in ownership & accountability

Bengaluru Area, India

- Developed and launched all Air Filter products for exports and generated total revenues of INR 170 Mi - Launched 12 different products in one project for independent after-market in Germany- Launch of 4 different products for Local OEM Customers.- Responsible for revenues of INR 46 Mi

Bengaluru Area, India

- Joined with a mandate of launching new products in the export AA market in Air filter segment.- Record development of 12 different filters in less than 6 months and initiating export business in the same year to cater high vehicles after market requirements in Germany.- Responsible for heading Air filter BU vertical to streamline development , product launch and SOP across all customers.- Streamline of orders / delievries and compliace implementations as per customer requirments .

Bengaluru Area, India

As an Application Engineer, I was part of multiple projects with respect to technical functionalities, pre-sales, demos, post-sales support, implementation and trainings. Also, engaged in business development activities which included making presentations to top management of customers.

Hosur, Tamli Nadu

This was the start of my career and I was involved in development and simulation of 32 different products with end application of styling and utility parts pertaining to 2 wheelers.

Pgdba, Business Administration And Management, General

Bachelor’S Degree, Mechanical Engineering, A

B Tech - Mechanical Engineering

Post Diploma In Plastics Mould Design, Plastics Product Design, Mold Design, Manufacturing, Cae Simulations For Plastic Flow Behavior, A

Specialization in Plastics Domain