I’m a staff product designer at Rakuten, I bring a deep understanding of design principles and methodologies, coupled with strong leadership and communication skills, to lead and oversee the design process for products.My role includes managing and leading a team of designers, setting design goals and priorities, conducting user research, creating design concepts and prototypes, collaborating with cross-functional teams, and evaluating design performance. I collaborate with stakeholders, program managers, software and front-end engineers during the product ideation and implementation phase, and I am a key part of the product pitching, business proposals, and idea generation process. To ensure our product meets the needs of our users, I conduct user research and usability testing, gathering feedback and insights on the product's design and functionality. I work closely with the engineering team to build and test the product, ensuring it is scalable, reliable, and easy to use. My specialties include branding, user experience design, multimedia, and interface design.
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Staff Product DesignerRakutenBengaluru, Ka, In -
Staff Product DesignerRakuten Aug 2020 - PresentBengaluru, Karnataka, India -
Lead DesignerBorn Group Oct 2018 - Jul 2020Bengaluru, Karnataka, India- Experience design for projects starting from discovery, delivery and design evolution.- Designing user-friendly, aesthetic and elegant interfaces with keen eye for detail and color concepts- Close collaboration with technical program managers, software and front-end engineers during the product ideation and implementation phase -
Independent Design ConsultantOpen For New Challenges Apr 2017 - Oct 2018Bengaluru Area, India
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Head Of DesignPlatify.Co Jan 2017 - Mar 2017Bengaluru Area, IndiaBuilding an app that behaves like a platform, with deep commerce and location aware services embedded or integrated. -
Lead DesignerThoughtworks Nov 2012 - Dec 2016Bengaluru Area, India- Experience design for projects starting from discovery, delivery and design evolution- Developed interface designs for websites and online applications.- Lead a team of Visual designers- I am responsible for the development, design and execution of creative concepts for leading-edge Marketing and online solutions.- I lead the brainstorming sessions for events and campaigns. I support the team with ideation and execution plan.- I help the team understand what design and communication approach leads to better performance of various marketing campaigns.- Helped the marketing / Sales team with visuals and graphics for webinars, seminars and sales pitches - Translate wireframes to stunning Visual Designs -
Art DirectorInterakt Jun 2012 - Oct 2012Chennai Area, India- Handling Interakt creative service team of size twenty.- Manage and guide designers, producers, project managers and technologists to implement designs into technology frameworks.- Study the project requirement and plan the design and presentation approach- Trained, supervised and provided art direction for junior designers- Managed multiple, concurrent projects in different stages - Hold meeting with creative staff to discuss the project needs and the presentation concepts -
Project Coordinator - Creative Service Team LeadRr Donnelley Apr 2007 - Jun 2012Chennai Area, India- Handled Cisco Offshore creative service team.- Designed the UI, layout, graphics, diagrams, ads, banners and icons forweb application that matches interns with Cisco branding.- Performing lead role in the design and production of print, web and identity.- Trained, supervised and provided art direction for junior designers- Managed multiple, concurrent projects in different stages Demonstrated ability to learn and use new technology -
Sr.VisualizerSreshta Communications Jan 2006 - Mar 2007Bengaluru Area, India- Creatively designed and organized advertising and promotional campaigns for the agency. - Performed assignments effectively and efficiently in a very busy environment and under tight deadlines. - Developed Ads, brochures, catalogs, postcards, logos, annual reports and a variety of other collateral pieces. - Co-ordinate photo shoots and completed other tasks as needed to complete projects.
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VisualiserSasi Advertising Pvt Ltd Apr 2004 - Dec 2005Chennai Area, India- Designed and produced ads and promotional collateral- Juggled short-turnaround jobs with longer, more complex projects- Attended press checks and coordinated projects with outside vendors- Trained Graphic designers in use of Photoshop and CorelDraw.
Bala K Skills
Bala K Education Details
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Information Technology -
Business Administration And Management, General
Frequently Asked Questions about Bala K
What company does Bala K work for?
Bala K works for Rakuten
What is Bala K's role at the current company?
Bala K's current role is Staff Product Designer.
What schools did Bala K attend?
Bala K attended Annamalai University, Madras University.
What skills is Bala K known for?
Bala K has skills like Visual Design, Viral Video, User Experience, Graphic Design, Graphics, Web Design, Interaction Design, Team Management, Layout, Photography, Digital Marketing, Advertising.
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Bala Kandaswamy
Chennai
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