Balajee . Email & Phone Number

Bengaluru, Ka, In

Noida, Uttar Pradesh, India

- Spearheading the product and engineering team managing over 20 million SEO pages on the mobile website, optimizing user experiences and performance.- Led the implementation of a new CTA and user journey via WhatsApp, resulting in a 15% increase in requirement generation from mobile users.- Strategically improved user navigation and content placement, increasing conversion rates by 10% through enhanced engagement.- Worked closely with engineering to improve Core Web Vitals, specifically reducing INP by 30%, resulting in faster page loads and improved user satisfaction.- Developed automated reporting pipelines using AWS, Google Analytics, and Looker Studio, achieving 30% reduction in manual reporting efforts.- Introduced innovative product grouping and SEO enhancements, leveraging large language models (LLMs) to optimize product clustering and drive organic traffic.

- Led cross-functional teams to design and launch specification filterpages, streamlining the product search experience across theplatform.- Reduced negative customer feedback by 60% through theidentification and correction of incorrect product-to-categorymapping, using supplier behavior data and analytics.- Conceptualized and implemented a data pipeline for theRecommended Products section on front-end product pages,improving product discoverability and relevance.- Developed and deployed a data-driven algorithm to identify pricinginconsistencies, enhancing customer trust and reducing pricingerrors.- Led data analytics team to create PowerBI and Looker Studio dashboards using AWS Redshift, providing data visualizations for data-driven product management.

Building and Construction Category management* Leveraged market insights and data analysis for business growth in category * Improved on-page SEO for category using insights from tools like Google Analytics and Google Search Console

Udaipur Area, India

Mumbai Area, India

Project: Cost Centre Implementation• Offered Pre-placement interview for exemplary performance during summer internship• Studied all the 8 business verticals of the company and the processes of accounting of expenses • Set processes and formats for booking of expenses to be followed by all 21 branches across India• Imparted training to 15 accounts department employees on the new processes and formats

- Analyzed machinery performance and workforce efficiency on theproduction line, implementing process improvements that resulted ina 10% increase in operational output.- Estimated and compiled annual departmental budget amounting to Rs. 40 cr for mines department

Pgdm, 3.03/4

Activities and Societies: Member of 'Finomina', the finance club of IIM Udaipur | Member of 'LakeSiders', the Sports Committee of IIM.

Bachelor Of Technology (B.Tech.), Mining Engineering, 7.13/10

High School, 94.2%

Senior Secondary, Physics, 82.6%