Heading Merchandising & Product function for Peter England Red.

LAUNCHED 2 BRANDSBragnolabel - A challenger DTC Men's Brand. Wall Street Couture - A premium Men’s fashion brand focused on Linen apparels.B2B SERVICES Provide tailor made solutions for B2B fashion requirements across the value chain right from product Design to Delivery.Set-up and managed 120 machine shirt factory from scratch.

Part of ABFRL’s strategic team (Built digital strategies / new ideas that could drive disruption in fashion / apparel). Technically a startup within ABFRL

• Managed over 600 Crs business.• Responsible for NSV, GM, EBITDA & Inventory for Van Heusen.• Strategize & articulate the vision for the category. • To be relevant, Innovative & remain Aspirational for consumers.• Responsible for maintaining competitive advantage and leadership position in the market.• Ensure and facilitate channels to achieve set sales targets to meet overall brand’s target.• To manage and improve gross profit across products and monitor channel wise discounts.

• Responsible to manage sales function for large format retail. Handled close to 200 Crs• Consistently grow sales & market share.• Remain preferred partner with the retailers and maintain the competitive advantage.• Planning sales budgets (By region / sub brand).• Develop strategies for each retailer to maximize SSPD & GMROF.• Managing sales operations.• Plan merchandise & price point mix for retailer, Sub brand & Region.

Led Van Heusen Sport launch (Sport has crossed 100 Crores in the 3rd year of launch).Developed knitwear business in Van Heusen from a negligible share to the position of market leader.