BRAIN's mission is to help its members and businesses in the Baton Rouge area, by providing a platform to network and share expertise in the areas of Analytics, Business Intelligence and Artificial Intelligence.More info: www.gobrain.org

• Responsible for consumer insights. Designed strategies to measure consumer loyalty, conversion, churn, patient experience and sentiment.• Designed models to measure friction for consumers at various engagement points during their online scheduling experience. The design helps identify contributors stemming from technology, consumer behavior and access templates.• Increase patient access by identifying, validating and reducing inventory leaks. Recommended the team to focus on inventory utilization before increasing capacity. Designed a ‘Swiss cheese model’ for access that measures exposure to inventory, to increase opportunity for conversion.• In charge of leading data-centered analyses concerning the impact of digital medicine & telehealth, with a focus on evaluating access, clinical effectiveness, and financial well-being. Strategies on improving patient access by mapping various disease acuities to corresponding modalities of care depended on these analyses.• Served in the data & analytics strategy committee to create a roadmap for the department focusing on alignment, data quality, infrastructure, governance, data catalog, innovation & monetization.

• Streamlined operational efficiency throughout the customer lifecycle by integrating Operations, Enablement, Insights, and Tools acrossorganizational silos.• Managed revenue operations, analytics, and Salesforce mechanics to track sales efficacy and ensure day-to-day functionality.• Led technology stack integrations for Sales and Marketing departments, optimizing operations and consolidating insights for data-driven decision-makingand forecasting.• Orchestrated sales forecasting cycles for the business development team and drove the development and adoption of key performance indicators(KPIs).• Pioneered the strategy and design of a CRM data hygiene project, including deduplication of Accounts and contacts, and the implementation ofvalidation rules and policies for sustained data hygiene.• Developed an Account Based Marketing (ABM) operations strategy using design thinking workshops and collaborated with industry experts toestablish a maturity path for operations based on data-driven actions.• Gathered and analyzed reporting requirements, translating them into visual insights. Led the construction of a data warehouse and developedETL & ELT processes for financial, transactional, Mar-tech, and CRM systems.• Created analytics assets to monitor and measure business performance using tools such as Tableau, PowerBI, and Alteryx, along with utilizingdata packages such as Experian, TomTom, and Dun and Bradstreet.• Played a pivotal role in writing a business plan for opening a public tag agency by conducting comprehensive market research.• Oversaw internal data operations to ensure the quality and integrity of data from sales, marketing, and finance systems.• Spearheaded special projects including enterprise risk assessment, pricing strategies, business case analysis, real estate asset purchases, andmarket research.

- Oversee Analytics, Business Intelligence & Reporting operations and infrastructure.- Business development and strategy with focus on market, pricing and competitive analysis. Used Tableau, Alteryx and some data packages including Dun & Bradstreet, CASS, Experian and other macro-economic data.

Software development, Business Intelligence, Data Sciences, Business Analysis, System Integrations, Project management, Scrum master, Quality control

Software Development, Engineer systems, Data Analysis, SharePoint Administrator, Quality control