Balaji Rd Email & Phone Number

Chennai, TN, IN

Gurugram, Haryana, India

- Spearheading a cross-functional team of 10 professionals in account management, campaign management, creative, and tech at VDO.ai, driving cohesive and efficient operations.- Boosted client retention to 80% by consistently exceeding expectations and showcasing significant value, fostering long-term partnerships.- Directed successful programmatic.

Chennai Area, India

- Managed media investments worth over 250 crores year-on-year. - Possess a deep understanding of the Indian media landscape. Showcased the effectiveness of storytelling through data visualization in new business pitches. - Excelled in analyzing and presenting data in a visually appealing format. Extensive experience in measuring the impact of media.

Chennai Area, India

• Over achieved revenue targets set for each FY by a minimum of 20%
• Pitched 7-8 major accounts in each year during my tenure. Maintained 70% success ratio in winning business.
• Negotiated and Collected incentives by showing the amount of work done for the respective clients.
• Ensured use of strategic and implementation planning tools for all media plans.
• Hybrid planning – Expertise in both offline & Digital planning.
• Gone beyond brief and delivered solutions based on business challenges.

Chennai Area, India

Client Lead

India

Media Planning

Chennai, Tamil Nadu, India

• Senior Media Planner: Oct 2008 – Present, Maxus Global, Group M, Chennai.
• Researched target audience, television viewing, reading habits and lifestyles.
• Developed and presented monthly updates to local and regional clients for competitive and post-buy analysis
• Provided activation led communication to reach people in rural areas.
• Incorporated non-traditional media into each market’s calendars including cinema, internet, mobile and activations.
• Presented best plans that meet the budget of clients.

• Media Planner: May 2006 – Sep 2008, Lintas Media Group, IPG, Chennai
• End to end integrated media planning and implementation across Digital and Offline media
• In-depth analysis and reporting; Opportunity to work together with LMG Insights for MIS reports.
• Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations.
• Handled media planning for National & International clients (Grundfos Denmark, Saint Gobain South Asia & Torm Shipping Denmark)
• Managed expenditure of advertising media budget, promotion, publicity and public relations.

Chennai, Tamil Nadu, India

• Event and Marketing Coordinator: Nov 2005 – April 2006, EventXpress Management Services, Chennai (A part of The New Indian Express Group).Handled many corporate events such as,
• CavinKare Ability Awards - Judges – AP. Shah, (High court chief justice), C.K. Ranganathan (Chairman of Cavinkare Ltd).
• Dinamani Cinema awards (Participants – All major celebrities from South)
• Handled and followed budgets for each event.
• Conducted all India dealers meet for one of a major automobile brand.

Post Graduate Certification

Mba

Bsc

Higher Secondary