- Spearheaded Digital Media Strategy for Dentsu and iProspect’s performance media portfolio, optimizing campaigns across Google Ads, Meta Ads, and other paidplatforms to achieve targeted KPIs- Conducted 40+ in-depth audits for large-scale client accounts, focusing on media fundamentals to resolve performance issues, using insights from creative andacquisition analytics. Achieved 27% Median Improvement in Client KPIs Post Audit- Developed and optimized customer journeys through deep-dive analysis in app and web analytics, enhancing user experience and maximizing conversion rates (CRO)- Collaborated with 10+ clients to implement A/B tests and lift studies, providing strategic insights into incremental impact and improving media effectiveness- Collaborated with Google and Meta to enhance measurement excellence, increasing client adoption of advanced measurement tools, such as Conversion API (CAPI) and Enhanced Conversions (EC), by 45% in FY23-24Specialisation in Product Management(SAAS):- Conversions API Gateway: Built CAPI Gateway for Dentsu India as a SAAS solution with Meta from GTM to the Operation stage with 10+ Client accounts onboarded at an Operating Profit of 86%- Super Feed: Pitched the Feed Product in Meta Strategic Partnership Initiatives winning 1M USD Funding for Dentsu. Led the complete Product phase from Ideation to MVP with 18% incremental purchases on a multi-cell Conversion Lift Study with 95% confidence against BAU.- POAS: Built Profit on Ad Spend Model for Google Ads with Custom Code and Conversion Value Adjustment for a larger electronics mega-store to optimize Ads on Profit with a 12% increase in CM2 Profit compared to the ROAS model measured using counterfactual difference-in-difference

Product Management:- Active Participation in New Product Research and ideation Process of Product Road Map.- Adoption and User Interviews for Feature Development.Accounts: Paid and Overall C/R management, Deep Data Diven Analysis for Root Cause Identification, Performance Impacts, Seasonality Impact, Product Variabilities, Scale Up Planning, Branding, Tech Analysis, Advanced Matching, etc.On-People: Managing a Team of 4 People and acting as Mentor along with a buddy for peers covering detailed MBRs and QBRs to explain and co-learn verticals and strategies.

- Media Planning, Performance Marketing, and Data Analysis for leading e-commerce clients.- Promptly mediated disputes between associates to promote better collaboration and avoid work disruption.- Defined work plans in alignment with stakeholder requirements.

- UI/UX Research and Re-design of OTT Product Website and App- Managed a portfolio of 8 e-commerce App & Web clients, overseeing media strategy and performance with a total monthly budget of ₹8 Cr, driving campaign efficiency up by 32% through data-driven A/B testing and creative enhancements- Analysed Customer Journeys in Client Web & App ecosystems to ideate features, improving conversion rate by 47% measured on Randomized Control Trial

- Developed and managed media strategies for acquisition, remarketing, and retention across 10+ Clients, handling cumulative monthly budgets of ₹2 Crores- Enhanced client KPIs by improving Customer Satisfaction Index (CSI) by 30% quarter-over-quarter through meticulous media planning, analysis, and strategy- Led a team of five in executing media plans and strategies, consistently delivering strong results for high-budget accounts

- Evaluated marketing and advertising campaigns to support brand consistency and engagement.- Led digital media planning and strategy across paid social, search, and OOH channels for 20+ client accounts, achieving ROAS and lead volume goals by implementing best practices in media optimization- Increased engagement through owned media channels and deployed analytics solutions like CleverTap, Web Engage, and AppsFlyer to refine audience insights anddrive customer engagement

- Worked on 20+ TV commercials as Assistant DOP & Production Associate Role.- Experience in Cinematography & Production Management- Skills in Visualisation, Advertising Media, and Set Production.- Worked on Campaign Planning and Retail Advertising Activities including OOH, DOOH, ATL, and BTL campaigns.

- Matte Paint, Compositing, Color Science and Media Project Management- Worked on South Indian Movie Projects like Lucifer, Pon Manickavel, Jallikattu, etc.- Collaborated and Gained Valuable Experience and skill set in visual design and Color Science from Industry-Leading Technicians across agencies.