Balaji Subburaj Email & Phone Number

Digital Marketing Executive with 3 years and 7 months of expertise in Google Ads, SEM, SMM, PPC campaigns, SEO, and comprehensive digital marketing strategies. Proven ability to drive business growth through targeted online initiatives. Adept at utilizing analytics to optimize campaigns and deliver exceptional ROI.Experience:Performance Marketing Specialist - Itrust Soft SolutionsSuccessfully managed end-to-end performance Marketing campaigns through SEM, SMM, SEO, B2B MARKETING. consistently exceeding performance benchmarks and achieving favorable outcomes.Led SEO initiatives to enhance organic search rankings, contributing to increased website visibility and attracting qualified organic traffic.Headed impactful branding campaigns, reinforcing brand identity and successfully launching new products to increase market share.Conducted extensive landing page testing to optimize user experience and increase conversion ratesConducted thorough data analysis using Google Analytics, extracting actionable insights to refine marketing strategies.Implemented A/B testing methodologies to optimize ad creatives, landing pages, and audience targeting for continuous improvement.Collaborated cross-functionally with design, content, and development teams to ensure cohesive and effective marketing strategies aligned with business objectives.Updated to industry trends, emerging technologies, and algorithm updates, integrating new approaches to enhance campaign performance

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  Hindusthan College Of Engineering And Technology

  Automobile/Automotive Mechanics Technology/Technician