Driving the Performance Marketing and affiliate partnerships for ixigo's bus division - Abhibus.

-GA4 Account Setup and created Dashboards.-Google Tag Management.-Google Ads and Facebook Ads Campaign Analysis.

As a Performance Marketing Manager, I am responsible for the performance of campaigns and results for various clients in the Indian market.-Collaborate with the Content, Design, and Development team to successfully carrying out paid campaigns via UAC, Google Ads, Facebook, and LinkedIn Ads.-Responsible for new customer acquisition and retention on Web and Mobile App front using various channels.-Worked for various industries like Education, SaaS, Real Estate, Travel.-Highly… Show more As a Performance Marketing Manager, I am responsible for the performance of campaigns and results for various clients in the Indian market.-Collaborate with the Content, Design, and Development team to successfully carrying out paid campaigns via UAC, Google Ads, Facebook, and LinkedIn Ads.-Responsible for new customer acquisition and retention on Web and Mobile App front using various channels.-Worked for various industries like Education, SaaS, Real Estate, Travel.-Highly focused optimization using various marketing strategies to improve the campaign's performance.-Understand the audience funnel and behavior by mapping the data with Analytics and heatmaps and -Scale up the volume and bring down the customer acquisition cost by driving the segmented targeting and personalized messaging campaigns.-Creating media plans from scratch to pitch new clients.-Exceeded the monthly leads targets and quarterly business targets for clients like INDIS Group, Schulich School of Business by executing the ROI driven performance campaigns. Show less

-Was primarily responsible for plan, strategize and execute campaigns on Adwords and Facebook.-Initiated with proposals and dealings in onboarding the clients.

- Responsible for day-to-day operations of client accounts, requiring interaction with both internal and external stakeholders.-User Acquisition and Retention on Web and Mobile Apps front using Google and Facebook Ads.- Understanding the client goals; Structure the account from scratch, created, managed, optimized the campaigns to reach these goals.-Analysis of desired metrics and mapping with Analytics in order to understand user engagement and behaviour.-Preparation and… Show more - Responsible for day-to-day operations of client accounts, requiring interaction with both internal and external stakeholders.-User Acquisition and Retention on Web and Mobile Apps front using Google and Facebook Ads.- Understanding the client goals; Structure the account from scratch, created, managed, optimized the campaigns to reach these goals.-Analysis of desired metrics and mapping with Analytics in order to understand user engagement and behaviour.-Preparation and analysis of performance reports and review with clients. -Worked on new pitch presentations.-Managed social media activity for Telugu Titans (Pro Kabaddi Team), Rahul Chowdary Official page on Facebook, Twitter and Instagram.Clients worked with Sri Sri Academy, SLN Terminus, Telugu Titans and South Indian Film production companies. Show less

Managed PPC campaign on Adwords and created reports.