Performance Marketing Lead
Current
Aug 2024 - Present
AeroLeads people directory · profile
Balaji Dussa Email & Phone Number
Performance Marketing Lead
at
Swipe (YC S21)
1 phone found
area 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Balaji Dussa? Overview
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Quick answer
Balaji Dussa is listed as Performance Marketing Lead at Swipe (YC S21), based in Hyderabad, Telangana, India. AeroLeads shows phone signal with area code 800 and a matched LinkedIn profile for Balaji Dussa.
Balaji Dussa previously worked as Senior Manager Performance Marketing at Abhibus and Performance Marketing Manager at Abhibus. Balaji Dussa holds Business Analytics - Online Certification Program from Great Lakes Institute Of Management.
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Email format at Swipe (YC S21)
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Swipe (YC S21)
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Profile bio
About Balaji Dussa
Hi, I'm Balaji, a passionate Digital Marketer by profession. Interested in Consumer Tech, Start-ups, Product, SaaS and OTT. I'm looking for opportunities to expand capabilities and explore skills around the Digital Marketing front.For the past 9 years, I have been working with different brands and verticals to tell their stories to people through the Digital landscape. I have worked with different brands in B2C - ixigo-AbhiBus, Indian School of Business, Schulich School of Business, The Botanika, INDIS Real Estate (PBEL City, One City and VB City), Sri Sri Academy School, Eduguru World and OTT.B2B - SLN Terminus, IoT Research LabsSkilled in Search Engine Marketing(Search, Display, Video), Mobile App Marketing, Social Media Marketing, Digital Marketing Strategy, Research & Analysis, Media Planning & Buying and Funnel/Fallout analysis.Currently, I am a part of ixigo-AbhiBus and my endeavour is to strategize, manage and drive-User Acquisition via paid marketing channels, affiliates and direct media buying.-User Engagement-Marketing AutomationTOOLS:Ad Networks: Google Ads, Facebook, Apple Search Ads, Snap Ads, LinkedIn, Quora, Bing Ads, Yahoo Geminiand DV360Performance and Behavioural Analysis:Google Analytics and GA4, Mixpanel, Adobe Analytics, Amplitude, CleverTap, SEMRush, Microsoft Clarity, HotjarMMP: Adjust, AppsflyerMarTech Tools: Salesforce, Leadsquared, Sell.doTag Management: Google Tag ManagerData Visualization: Google Data Studio, Power BI(Learner), Tableau(Learner)Design: CanvaOther Tools: Adobe Experience Manager, Google Market Finder, Google Search Console.
Listed skills include Javascript, Html, Google Adwords, Digital Marketing, and 35 others.
Current workplace
Balaji Dussa's current company
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9 roles
Balaji Dussa work experience
A career timeline built from the work history available for this profile.
Senior Manager Performance Marketing
Driving the Performance Marketing and affiliate partnerships for ixigo's bus division - Abhibus.
Apr 2023 - Jun 2024
Performance Marketing Manager
Sep 2021 - Mar 2023
Digital Marketing Consultant
-GA4 Account Setup and created Dashboards.-Google Tag Management.-Google Ads and Facebook Ads Campaign Analysis.
Aug 2021 - Sep 2021
Assistant Manager - Digital Marketing
Dec 2019 - Sep 2021
Performance Marketing Manager
As a Performance Marketing Manager, I am responsible for the performance of campaigns and results for various clients in the Indian market.-Collaborate with the Content, Design, and Development team to successfully carrying out paid campaigns via UAC, Google Ads, Facebook, and LinkedIn Ads.-Responsible for new customer acquisition and retention on Web and Mobile App front using various channels.-Worked for various industries like Education, SaaS, Real Estate, Travel.-Highly… Show more As a Performance Marketing Manager, I am responsible for the performance of campaigns and results for various clients in the Indian market.-Collaborate with the Content, Design, and Development team to successfully carrying out paid campaigns via UAC, Google Ads, Facebook, and LinkedIn Ads.-Responsible for new customer acquisition and retention on Web and Mobile App front using various channels.-Worked for various industries like Education, SaaS, Real Estate, Travel.-Highly focused optimization using various marketing strategies to improve the campaign's performance.-Understand the audience funnel and behavior by mapping the data with Analytics and heatmaps and -Scale up the volume and bring down the customer acquisition cost by driving the segmented targeting and personalized messaging campaigns.-Creating media plans from scratch to pitch new clients.-Exceeded the monthly leads targets and quarterly business targets for clients like INDIS Group, Schulich School of Business by executing the ROI driven performance campaigns. Show less
Apr 2017 - Nov 2019
Digital Marketing Manager
-Was primarily responsible for plan, strategize and execute campaigns on Adwords and Facebook.-Initiated with proposals and dealings in onboarding the clients.
Jun 2016 - Mar 2017
Digital Marketing Executive
- Responsible for day-to-day operations of client accounts, requiring interaction with both internal and external stakeholders.-User Acquisition and Retention on Web and Mobile Apps front using Google and Facebook Ads.- Understanding the client goals; Structure the account from scratch, created, managed, optimized the campaigns to reach these goals.-Analysis of desired metrics and mapping with Analytics in order to understand user engagement and behaviour.-Preparation and… Show more - Responsible for day-to-day operations of client accounts, requiring interaction with both internal and external stakeholders.-User Acquisition and Retention on Web and Mobile Apps front using Google and Facebook Ads.- Understanding the client goals; Structure the account from scratch, created, managed, optimized the campaigns to reach these goals.-Analysis of desired metrics and mapping with Analytics in order to understand user engagement and behaviour.-Preparation and analysis of performance reports and review with clients. -Worked on new pitch presentations.-Managed social media activity for Telugu Titans (Pro Kabaddi Team), Rahul Chowdary Official page on Facebook, Twitter and Instagram.Clients worked with Sri Sri Academy, SLN Terminus, Telugu Titans and South Indian Film production companies. Show less
Dec 2014 - Jun 2016
Adwords Campaign Executive
Managed PPC campaign on Adwords and created reports.
Jul 2014 - Nov 2014
4 education records
Balaji Dussa education
Business Analytics - Online Certification Program
Bachelor Of Technology (B.Tech.), Information Technology, First Class
Mathematics, First Class
Sr Junior College
Education record
Aprs,Nagarjuna Sagar
FAQ
Frequently asked questions about Balaji Dussa
Quick answers generated from the profile data available on this page.
What company does Balaji Dussa work for?
Balaji Dussa works for Swipe (YC S21).
What is Balaji Dussa's role at Swipe (YC S21)?
Balaji Dussa is listed as Performance Marketing Lead at Swipe (YC S21).
What is Balaji Dussa's phone number?
AeroLeads has found 1 phone signal(s) with area code 800 for Balaji Dussa at Swipe (YC S21).
Where is Balaji Dussa based?
Balaji Dussa is based in Hyderabad, Telangana, India while working with Swipe (YC S21).
What companies has Balaji Dussa worked for?
Balaji Dussa has worked for Swipe (Yc S21), Abhibus, Sidewalk Labs, Indian School Of Business, and Deep Red Ink.
How can I contact Balaji Dussa?
You can use AeroLeads to view verified contact signals for Balaji Dussa at Swipe (YC S21), including work email, phone, and LinkedIn data when available.
What schools did Balaji Dussa attend?
Balaji Dussa holds Business Analytics - Online Certification Program from Great Lakes Institute Of Management.
What skills is Balaji Dussa known for?
Balaji Dussa is listed with skills including Javascript, Html, Google Adwords, Digital Marketing, Sem, Google Analytics, Digital Media, and Social Media.
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