Balaji Ramachandra

Balaji Ramachandra Email and Phone Number

MARKETING | BRANDING | STRATEGY behance.net/balajiramachandra @ Sowparnika Projects
bengaluru, karnataka, india
Balaji Ramachandra's Location
Bengaluru, Karnataka, India, India
About Balaji Ramachandra

PERSONAL SUMMARY 18+ Years experienced Marketing Leader with the ability to lead marketing teams and Develop, execute & improve original marketing campaigns. Proficient at key brand-building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double-digit growth. Is a devoted leader with the ability to motivate teams to deliver at peak performance.Talented, result-producing Brand Management Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing tools and steering the execution of technical plans. Demonstrated success driving growth in targeted markets through the implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing teams and technical team as well.Now looking for a new and challenging Head / Managerial position, one which will make the best use of my existing skills and also to my further professional development.

Balaji Ramachandra's Current Company Details
Sowparnika Projects

Sowparnika Projects

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MARKETING | BRANDING | STRATEGY behance.net/balajiramachandra
bengaluru, karnataka, india
Website:
sowparnika.com
Employees:
81
Balaji Ramachandra Work Experience Details
  • Sowparnika Projects
    Head Of Marketing
    Sowparnika Projects Dec 2022 - Present
    Bengaluru, Karnataka, India
  • Mantri Developers Pvt. Ltd.
    General Manager Marketing
    Mantri Developers Pvt. Ltd. Sep 2020 - Jun 2023
    Bengaluru, Karnataka, India
  • Mera Bhoomi Realty
    Head Marketing, Chief Technical & Project Acquisitions
    Mera Bhoomi Realty May 2016 - Sep 2020
    Bengaluru Area, India
    HEAD OF MARKETING• Contributes to marketing effectiveness by identifying short-term and long-range providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.• Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.• Influences present and future products by determining and evaluating current and future market trends.• Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.• Maintains research database by identifying and assembling marketing information.• Provides marketing information by answering questions and requests.• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.• Maintains marketing staff by recruiting, selecting, orienting, and training employees.• Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Contributes to team effort by accomplishing related results as needed.
  • Capstone Life
    Senior Marketing Manager
    Capstone Life Apr 2015 - May 2016
    Bengaluru Area, India
    Appointed to lead the entire marketing function through a turnaround.Handling Project marketing budget, Media planning & Buying, Strategic Positing, Brand management, Digital, Creative, ATL & BTL Activities. Responsibility of lead generations to make sure the sales targets are met. Designing the campaigns &offers accordingly to the seasons and implement the same on-line & offline media to be covered under the required set budget.• Strongly Implemented the overall marketing planning & budget for 3 prestigious luxury apartment projects based out of Bangalore south resulted to 2.5% to 3% of the revenue approximate budget of Rs.1.5 to 2 CR. INR.• Implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry. During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole. This growth resulted in becoming profitable in 2015 to 2016, comparatively to previous financial year.• Drove the development and implementation of media strategies that resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, sales growth of Help Company to close the majority of the inventories nearly 50% of system-wise sales.• Increased Channel partner, Association and partner’s participation in national and local marketing initiatives.• Directed development of business-to-consumer, business-to-business and associate-to-family, marketing programs that drove incremental annual.• Developed and implemented consumer research designed to improve results of our sales promotions.• Increased annual sales over 75% of inventory closure, in less than one year, resulting an increase in great Financial Growth.
  • Skech N Dzine
    Marketing Manager
    Skech N Dzine May 2005 - Dec 2014
    Bangalore
    Started career with Client Servicing | Business Development.Service packs which has wide range to select for business demands and operates on 360-degree axis to enhance customer needs.Services Managed.• Web Based Application Solutions & Development.• Website Designing.• Web Hosting & Domain Registration.• Print Media.• OOH Media.• Interactive Corporate Presentation.• Corporate Identity.• DIGITAL MARKETING – SEO/SEM/AD Campaigns• Developed a committed team to serve, develop user friendly and use dynamic logic to give innovative and permanent solutions.• Played strong and responsible role in developing hardcore product for HR-Companies and Recruitment agencies.• Design and branded for at least 500 websites.
  • Skech N Dzine
    Marketing Manager
    Skech N Dzine May 2005 - Dec 2014
    Bangalore Urban, Karnataka, India
    Started career with Client Servicing | Business Development.Service packs which has wide range to select for business demands and operates on 360-degree axis to enhance customer needs.Services Managed.• Web Based Application Solutions & Development.• Website Designing.• Web Hosting & Domain Registration.• Print Media.• OOH Media.• Interactive Corporate Presentation.• Corporate Identity.• DIGITAL MARKETING–SEO/SEM/AD Campaigns

Balaji Ramachandra Education Details

  • Mei Polytechnic
    Mei Polytechnic
    Computer Science
  • Lcr English High School
    Lcr English High School
    English

Frequently Asked Questions about Balaji Ramachandra

What company does Balaji Ramachandra work for?

Balaji Ramachandra works for Sowparnika Projects

What is Balaji Ramachandra's role at the current company?

Balaji Ramachandra's current role is MARKETING | BRANDING | STRATEGY behance.net/balajiramachandra.

What schools did Balaji Ramachandra attend?

Balaji Ramachandra attended Mei Polytechnic, Lcr English High School.

Who are Balaji Ramachandra's colleagues?

Balaji Ramachandra's colleagues are Elizabeth Edward, Shruthi Y S, Tirthankar Bharti, Libin Poulose, Pavithra P, Mohammed Yaseen Q, Aishwarya Gowda.

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