I am a seasoned SEO Content Writer and Editor with over 8 years of experience crafting compelling, keyword-optimized content that drives organic traffic and boosts search engine rankings. My background in Mass Communications (MA, MPhil) equips me with a strong foundation in content creation, content strategy development, and advanced keyword research.In addition to my content writing expertise, I have 4 years of experience in instructional design, having worked with Tata Interactive Systems and the Human Capital division of Deloitte Consulting in Hyderabad. This experience has honed my skills in developing effective training materials, storyboarding, and e-learning course design.Throughout my career, I have worked with a diverse range of industries, from health and travel to business development and women's issues, consistently delivering high-quality, plagiarism-free content. My proficiency extends to AI tools, Google Analytics, and various content management systems, including WordPress and Shopify.I am proud to be listed among the Top 100 Bloggers in India and to be a published author. My passion for writing also extends to book reviews, where I share insights on literary works.Moreover, I am the founder of "Interstitial Cystitis India," a global charitable patient support group dedicated to raising awareness and providing support to those affected by interstitial cystitis.With a proven track record of increasing SERP rankings, driving organic growth, and designing impactful instructional content, I am committed to leveraging my skills and experience to make a meaningful impact in the digital content and educational design spaces.
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Senior ContentAccely Aug 2024 - Oct 2024MumbaiAs the Content Pioneer at Accely's Global Marketing Team, I’m driving the creation and optimization of content across our platforms. As the content innovator, I am responsible for crafting compelling copy for Accely’s website and our innovative products like Eerly, an AI platform, and Raapyd, a VRM solution, to structuring our content strategy and developing guidelines for our team—I'm dedicated to bringing clarity and excellence to every piece.I oversee our content calendar, social media posts, emails, and CTAs while closely collaborating with the SEO team to enhance our search rankings and engage in on-page and off-page SEO activities. Additionally, I’m reviewing content and working on revamping our website’s design to ensure a seamless and engaging user experience. Stay tuned for exciting updates as we continue to elevate our content and digital presence! -
Seo ContentBruce Clay India Sep 2022 - Aug 2024At Bruce Clay India, I played a key role in a high-impact SEO project for a client in the pet care industry, successfully driving their website and blog to rank #1 on multiple SERP pages. From a starting point of zero visitors, we increased their traffic to 5,500 visitors in just one month without paid marketing. This achievement led to a 20% rise in impressions and clicks within 28 days, with a remarkable 98.725% organic growth, resulting in 1.2 million impressions and 15,300 clicks.My responsibilities included crafting original, creative content and generating AI images for the client's blogs, which earned praise for thorough research and plagiarism-free writing. I excelled in writing compelling meta tags and descriptions, conducting keyword research using Ahrefs, and managing an organized content calendar, ensuring all deadlines were met consistently.In addition to my technical skills, I brought a positive energy to the workplace, was prompt in responding to queries, and demonstrated strong teamwork abilities. My dedication to the role and collaborative spirit contributed to a dynamic and productive work environment. I also enhanced my expertise through certifications in both beginner and advanced Google Analytics and content marketing courses. -
Search Engine Optimization - ContentJustwords Sep 2020 - Aug 2022Proven content specialist with a focus on the healthcare industry, specifically biotechnology, insurance, and stem cell sectors. Successfully identified target audiences and crafted compelling content through in-depth research of government sources, keyword optimization, and SEO best practices. Delivered high-quality, plagiarism-free content that met strict deadlines and exceeded client expectations. Established strong client relationships through consistent delivery and exceptional attention to detail. -
Web Content WriterSpringzo | Content To Power Your Marketing Jan 2018 - Sep 2020 -
Search Engine Optimization Consultant- ContentRoi High Feb 2018 - Jul 2020Israel -
Content SpecialistTata Interactive Systems Jan 2016 - Jan 2018Mumbai, Maharashtra, IndiaAs an Instructional Designer, I successfully managed multiple projects simultaneously, consistently delivering high-quality results. My role involved creating detailed storyboards and designing comprehensive training modules, which were critical to the success of various educational initiatives. One of my notable achievements was developing training modules for one of the leading American publishing companies specializing in educational content, software, and services. The client, recognized as one of the "big three" educational publishers, appreciated my work for its clarity, engagement, and instructional value. My contributions have not only met but exceeded client expectations, reinforcing my ability to create impactful learning experiences that drive educational success. -
Instructional Design SpecialistDeloitte Consulting Jul 2007 - Dec 2007Hyderabad, Telangana, IndiaAs an experienced Instructional Designer with a strong background in SAP and e-learning, I have had the privilege of working with Deloitte Consulting-Human Capital, a leading global consulting firm. I designed and developed comprehensive training materials and courses in this role, leveraging my expertise in storyboarding, course design, and instructional methodologies.My work involved collaborating closely with subject matter experts to create engaging and interactive e-learning modules that met the diverse needs of Deloitte's clients. I utilized SAP knowledge to tailor training programs for various audiences, ensuring that content was accurate, relevant, and aligned with best practices.I am passionate about creating impactful learning experiences that drive knowledge retention and application. My ability to analyze learner feedback and continuously improve training materials has been key to my success. I thrive in dynamic environments and am committed to delivering high-quality educational content that supports organizational goals. -
Content SpecialistTata Interactive Systems Feb 2006 - Jun 2007Kolkata, West Bengal, IndiaTechnical Writer and E-Learning Specialist at Tata SteelDuring my time at Tata Interactive Systems (TIS), I developed a range of skills in content development and client engagement, particularly in creating e-learning modules.Key Responsibilities & Skills:Technical Writing & Content Development: Created clear, concise content; specialized in content chunking and organizing.Storyboarding & Content Flow: Designed detailed storyboards and crafted comprehensive content flows.Collaboration: Worked with graphics, tech, and quality assurance teams; collaborated with SMEs for accurate content.Tool Proficiency: Gained skills in HTML, LMS, Flash, and Photoshop.Client Engagement: The first on-site visit was where I engaged with client officials, including the Learning Head and Department Head.Notable Achievements:Developed high-quality e-learning modules for Tata Steel's Cast House, receiving positive feedback and recognition.Broke barriers as a woman in a traditionally male-dominated environment, demonstrating adaptability and resilience.This experience significantly enhanced my technical writing, content development, and interpersonal skills.
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JournalistSiti News May 2002 - Jun 2002Kolkata, West Bengal, IndiaAs a trainee journalist at Siti News, I gained valuable experience in various aspects of news reporting and media engagement. My role involved a range of responsibilities that honed my journalism and public communication skills.Key Responsibilities:Interviewing Politicians: Conducted numerous interviews with political figures, gaining insights into their policies and perspectives.Press Conferences: Attended and reported on press conferences, capturing key announcements and events.News Reporting: Researched, wrote, and submitted news reports on current events, ensuring accuracy and timeliness.This experience at Siti News sharpened my journalistic, research, and writing skills and provided me with a comprehensive understanding of the media landscape.
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Communications ExecutiveAbp Network Feb 2001 - Jan 2002Kolkata, West Bengal, IndiaDeveloped robust sales and interpersonal skills through a challenging role in customer acquisition for The Telegraph. Successfully converted cold calls into subscriptions by building rapport and overcoming objections. Demonstrated resilience and assertiveness in high-pressure environments, including standing up to workplace challenges. Cultivated strong relationships with colleagues and gained valuable experience in customer interaction and persuasion.
Balaka Basu Education Details
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1St Class -
1St Class -
Comparative Literature
Frequently Asked Questions about Balaka Basu
What is Balaka Basu's role at the current company?
Balaka Basu's current role is Digital Content Professional | Instructional Designer | Ex-Deloitte | Search Engine Optimization | Keyword Research | Top 100 Indian Blogger | Published Author.
What schools did Balaka Basu attend?
Balaka Basu attended Jadavpur University, Kolkata, Jadavpur University, Jadavpur University.
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