Result oriented professional adept in driving Digital initiatives and Optimizing online presence overseeing Digital content architecture, campaign management and localization.In my most recent role as a Web Specialist at BNY Mellon, I managed over 25 websites for three significant financial client groups, ensuring regular updates, maintenance, content consistency, and localization. I also led global campaigns across multiple regions, drove significant traffic growth and conversion rate, and ensured website performance in quality, SEO, and accessibility. Additionally, I coordinated with global and regional teams, improving operational efficiency and capacity by 80%.I have expertise in various CMS and e-commerce platforms, such as AEM, WordPress, and Magento, and I am proficient in general website functions, such as design, SEO, QA, and analytics. I am also a certified SEO specialist by Semrush, and I have skills in international project management, translation, and content creation. Furthermore, I am a team player who can work with diverse and cross-functional teams, ensuring cooperative and flexible working environments and achieving individual and organizational objectives.
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Web ManagerMeetbytravelBerlin, De
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Operation ExecutiveAdecco Aug 2023 - Dec 2023Berlin, Germany -
Senior Web Content Associate EmeaBny Mellon Aug 2021 - Jul 2023Pune, Maharashtra, India•Collaborated with cross-functional team to ensure copies are regularly updated, maintained ensuring content consistency and localization of multi-lingual websites.•Enriched content management and features leveraging Workfront and AEM to handle incoming request from corporate marketing increasing operational efficiency by 80%.•Project managed multiple Global campaigns with creation of landing pages, Multiple product detail pages for EMEA & APAC maintaining Digital Brand Guidelines.•Led successful WordPress to AEM migration, showcasing CMS expertise, bridging gaps, and setting the foundation for future releases through collaboration with technical teams and creative agencies.•Ensured website audits performed in three areas: Content QA, SEO, Accessibility increasing the DCI score above 80%. -
Ex: Web Content SpecialistBny Aug 2021 - Jul 2023
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Assistant Web ManagerWipro Limited Sep 2020 - Jul 2021Pune, Maharashtra, India• Oversaw the PC product catalog on Intel.com, with $1m in monthly sales lead value.• Led the strategy and development of a web page targeting a competitive unbranded keyword, achieving the #1 ranking on Google.• Supervised critical segment product launches, including processor and technology launches, and optimized over 7000+ active webpages on Intel.com.• Managed a project to migrate 50+ components and implement template changes on the Content Management Systems (CMS) , with a focus on delivering an innovative user experience. -
Sr Technical AssociateSears Jan 2017 - Aug 2020India• Content Publishing - Collaborate with Internal key stakeholders and Creative agency team to Publish and create new content and graphics ensuring alignment with brand strategy.• Website Maintenance - Owning entire web assets, including updating existing content, removing outdated content, ensuring site health and eliminate ambiguity across geographical markets• Project Management - Project oversight, ensuring tasks are completed on time and to the highest possible standard. Implementation - coordinating with external stakeholders and ensuring the correct technical implementation of website architecture, features and functionalities.• Website optimisation and reporting - reviewing reposts from Google Analytics and improving the website based on user feedback and key performance metrics. -
Category AnalystTrigent Software Inc Jul 2014 - Jan 2017Pune, Maharashtra, India• Oversaw the organization and maintenance of over 50,000 SKUs across multiple categories.• Optimized taxonomy structures of Marketplace sellers to increase Top of Funnel by 15%, leading to improved conversion of customers.• Reclassified over 100,000+ SKUs based on a canonical listing in order to facilitate the training of a machine learning algorithm.• Utilizing the expertise of the technology team to automate deal promotion testing process, resulting in an efficiency gain equivalent to the capacity of two full-time employees.
Balakrishnan Premkumar Education Details
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Electrical, Electronics And Communications Engineering
Frequently Asked Questions about Balakrishnan Premkumar
What company does Balakrishnan Premkumar work for?
Balakrishnan Premkumar works for Meetbytravel
What is Balakrishnan Premkumar's role at the current company?
Balakrishnan Premkumar's current role is Web Manager.
What schools did Balakrishnan Premkumar attend?
Balakrishnan Premkumar attended Anna University, Chennai, Pune University.
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Balakrishnan Premkumar
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