Balakrishnan Iyer Email and Phone Number
Balakrishnan Iyer personal email
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As the Head of Business Development at Vertoz, I have over 10 years of experience in the digital advertising industry, where I leverage my skills and certifications in advertiser sales, publisher onboarding, ad operations, indirect revenue growth, real-time bidding, demand and supply-side platforms, and team management. I am passionate about creating value for both publishers and advertisers by maximizing their traffic and revenue potential through multiple ad formats and platforms.In my current role, I am responsible for new publisher integration, campaign management, deal negotiation, and legal compliance, collaborating with internal and external stakeholders to ensure smooth and profitable operations. I have successfully brought in and managed several large and diverse clients, delivering optimal ROAS and user retention rates. I also provide floor support and training to my team members, fostering a culture of excellence and innovation. My goal is to contribute to the growth and vision of Vertoz as a leading global digital advertising company.
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Head Of Business DevelopmentVertoz Sep 2013 - PresentMumbai, Maharashtra , InResponsibilities - Business Development New publisher integration and monetize their traffic through multiple ad formats like New tab or window, Push notification, Native, and Search advertising. Maximizing revenue growth for all publishers and ensuring long-term relationships Bringing in advertisers and managing campaigns for optimal Return on Advertising Spend (ROAS) while effectively evaluating ad performance Negotiating deals and agreements with partners. Collaborating with the legal team to ensure international laws and respective jurisdiction's terms and conditions on SSP and DSP Agreements are thoroughly reviewed, promoting smooth operations, and aligning with both parties' protocols. Collaborating with top-tier Search and affiliate networks, including prominent names like Taboola, MGID, PropellerAds, Exoclick, 360Affiliates, Perion, Rise, Coinis, Adcash, and a host of other leading partners Traveling to various conferences, shows, and summits worldwide to meet and engage with new and existing clients, foster business relationships, and stay informed about industry developments and opportunitiesResponsibilities - Ad-Operations and Team Management Executing campaigns through demand-side platforms (DSPs) and Real-Time Bidding (RTB) Exchange ad servers by using advanced advertising technologies to reach the right audiences and maximize campaign performance. Optimizing campaigns based on Geotargeting, Device Optimization, Budget Allocation, Consistent monitoring based on hourly and daily reports, Frequency Capping, Optimize Bids etc. Efficiently managing a diverse clientele from major regions, including the USA, Europe, Asia, and Latin America, to cater the global market. Handling a total team of 11, consisting 1 Asst. Manager, 2 team leaders and 8 team members, designing KRA & KPI, timely reviews and feedback for enhancing their growth. Conducting product training and brainwave sessions on regular intervals -
Business HeadAdokut Sep 2013 - PresentNew York City, New York , Us -
Sr. Associate-OperationsWns Global Services Mar 2011 - Aug 2013New York, UsResponsibilities: Corresponded with Solicitors, Executors and relatives of the deceased customers via Email and legal letters in accordance with company’s probate policy and soft debt collection procedures Processed requests and complaints ensuring prompt and satisfactory service delivery within TAT # Handled Gas and Electricity billing requests and complaints using SAP and SIEBEL software Responsible for night shift in order to provide floor support to budding team members, conducted refresher training, quality checks for closed tickets and report to Team Manager
Balakrishnan Iyer Skills
Balakrishnan Iyer Education Details
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University Of MumbaiAccounting -
Model CollegeAccounting -
St Mary'S SchoolEnglish
Frequently Asked Questions about Balakrishnan Iyer
What company does Balakrishnan Iyer work for?
Balakrishnan Iyer works for Vertoz
What is Balakrishnan Iyer's role at the current company?
Balakrishnan Iyer's current role is Head of Business Development | Driving Ad Revenue.
What is Balakrishnan Iyer's email address?
Balakrishnan Iyer's email address is bk****@****ail.com
What schools did Balakrishnan Iyer attend?
Balakrishnan Iyer attended University Of Mumbai, Model College, St Mary's School.
What skills is Balakrishnan Iyer known for?
Balakrishnan Iyer has skills like Online Advertising, Affiliate Marketing, Search Advertising, Ppc, Digital Marketing, Account Management, Digital Media, Online Marketing, Media Buying, Business Development, Ad Networks, Xml Publisher.
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