Balakrishnan Iyer

Balakrishnan Iyer Email and Phone Number

Head of Business Development | Driving Ad Revenue @ Vertoz
Balakrishnan Iyer's Location
Mumbai, Maharashtra, India, India
Balakrishnan Iyer's Contact Details

Balakrishnan Iyer personal email

About Balakrishnan Iyer

As the Head of Business Development at Vertoz, I have over 10 years of experience in the digital advertising industry, where I leverage my skills and certifications in advertiser sales, publisher onboarding, ad operations, indirect revenue growth, real-time bidding, demand and supply-side platforms, and team management. I am passionate about creating value for both publishers and advertisers by maximizing their traffic and revenue potential through multiple ad formats and platforms.In my current role, I am responsible for new publisher integration, campaign management, deal negotiation, and legal compliance, collaborating with internal and external stakeholders to ensure smooth and profitable operations. I have successfully brought in and managed several large and diverse clients, delivering optimal ROAS and user retention rates. I also provide floor support and training to my team members, fostering a culture of excellence and innovation. My goal is to contribute to the growth and vision of Vertoz as a leading global digital advertising company.

Balakrishnan Iyer's Current Company Details
Vertoz

Vertoz

View
Head of Business Development | Driving Ad Revenue
Balakrishnan Iyer Work Experience Details
  • Vertoz
    Head Of Business Development
    Vertoz Sep 2013 - Present
    Mumbai, Maharashtra , In
    Responsibilities - Business Development New publisher integration and monetize their traffic through multiple ad formats like New tab or window, Push notification, Native, and Search advertising. Maximizing revenue growth for all publishers and ensuring long-term relationships Bringing in advertisers and managing campaigns for optimal Return on Advertising Spend (ROAS) while effectively evaluating ad performance Negotiating deals and agreements with partners. Collaborating with the legal team to ensure international laws and respective jurisdiction's terms and conditions on SSP and DSP Agreements are thoroughly reviewed, promoting smooth operations, and aligning with both parties' protocols. Collaborating with top-tier Search and affiliate networks, including prominent names like Taboola, MGID, PropellerAds, Exoclick, 360Affiliates, Perion, Rise, Coinis, Adcash, and a host of other leading partners Traveling to various conferences, shows, and summits worldwide to meet and engage with new and existing clients, foster business relationships, and stay informed about industry developments and opportunitiesResponsibilities - Ad-Operations and Team Management Executing campaigns through demand-side platforms (DSPs) and Real-Time Bidding (RTB) Exchange ad servers by using advanced advertising technologies to reach the right audiences and maximize campaign performance. Optimizing campaigns based on Geotargeting, Device Optimization, Budget Allocation, Consistent monitoring based on hourly and daily reports, Frequency Capping, Optimize Bids etc. Efficiently managing a diverse clientele from major regions, including the USA, Europe, Asia, and Latin America, to cater the global market. Handling a total team of 11, consisting 1 Asst. Manager, 2 team leaders and 8 team members, designing KRA & KPI, timely reviews and feedback for enhancing their growth. Conducting product training and brainwave sessions on regular intervals
  • Adokut
    Business Head
    Adokut Sep 2013 - Present
    New York City, New York , Us
  • Wns Global Services
    Sr. Associate-Operations
    Wns Global Services Mar 2011 - Aug 2013
    New York, Us
    Responsibilities: Corresponded with Solicitors, Executors and relatives of the deceased customers via Email and legal letters in accordance with company’s probate policy and soft debt collection procedures Processed requests and complaints ensuring prompt and satisfactory service delivery within TAT # Handled Gas and Electricity billing requests and complaints using SAP and SIEBEL software Responsible for night shift in order to provide floor support to budding team members, conducted refresher training, quality checks for closed tickets and report to Team Manager

Balakrishnan Iyer Skills

Online Advertising Affiliate Marketing Search Advertising Ppc Digital Marketing Account Management Digital Media Online Marketing Media Buying Business Development Ad Networks Xml Publisher Campaign Management Social Media Crm Mobile Marketing Cpa Cpl Ppc Bid Management Online Research Manage Client Relationships Banner Ads Contextual Advertising Xml

Balakrishnan Iyer Education Details

  • University Of Mumbai
    University Of Mumbai
    Accounting
  • Model College
    Model College
    Accounting
  • St Mary'S School
    St Mary'S School
    English

Frequently Asked Questions about Balakrishnan Iyer

What company does Balakrishnan Iyer work for?

Balakrishnan Iyer works for Vertoz

What is Balakrishnan Iyer's role at the current company?

Balakrishnan Iyer's current role is Head of Business Development | Driving Ad Revenue.

What is Balakrishnan Iyer's email address?

Balakrishnan Iyer's email address is bk****@****ail.com

What schools did Balakrishnan Iyer attend?

Balakrishnan Iyer attended University Of Mumbai, Model College, St Mary's School.

What skills is Balakrishnan Iyer known for?

Balakrishnan Iyer has skills like Online Advertising, Affiliate Marketing, Search Advertising, Ppc, Digital Marketing, Account Management, Digital Media, Online Marketing, Media Buying, Business Development, Ad Networks, Xml Publisher.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.