Balakumar Ramakrishnan Email & Phone Number

Bangalore Urban District, Karnataka, India

Heading the Market Team for Consumer Bio Solutions in the APAC MEA region. Establishing a "Digital First" revenue model targeting small & medium customers in the region. Components include:1. Setting up a digital marketing arm to attract & engage customers via campaigns2. Building tools, assets & DIY enablers to service customers online3. Setting up an Inside sales team to pursue, engage & convert digital leads to revenueRegions include : Middle East, Africa, India, South East Asia, Japan, Korea & ANZ Businesses :Household care, Brewing, Baking, Food & Nutrition ( Dairy & Plant Protein )Campaigns : 20 campaigns across the 5 sub regions in 4 businessesTeam Size: 5 Part of the 7 member regional leadership team, reporting to regional president & VP of Sales - Consumer BioSolutions, APAC MEA

Bangalore Urban, Karnataka, India

Responsible for marketing & business development for the household care division in Africa & India. Part of the Industry Group Management ( IGM ) in both India & Africa. Responsibilities Include : Customer inspiration via workshops, Insight based value prop creation, Pricing & Product portfolio ownership, Near to Market Launch packages Key Highlights:1. Conducted Customer workshops across the top 3 customers both in Africa & India: leading to multiple opportunity kick offs 2. Launched comprehensive NSD bar solution for the Indian market including – consumer insights, market positioning, tech POC, pricing & branding options. Lead the project till successful factory trials with 3 customers before handing over to the sales team 3. Near to Market Anchor --Launched 3 N2M projects in the region by working across both R&D and commercial teams 4. Enabled building marketing function in AP MEA, recruited marketing folks in India & Africa and supported in – SEA, Japan & ME 5. Pioneered digital outreach & sustainability outreach in the AP MEA region – created the POC for further investments in these areas

Gurgaon, India

Delivering projects to clients across the consumer goods space in various functions such as business strategy, zero based budgeting, media process transformation, digital marketing & set-up of digital banking outlets. Within the consumer goods practice, responsibilities include , building thought leadership through training, certifications & executing POVs on critical industry relevant topics, recruitment & mentoring of new joineesIndustry Exposure : All major MNS FMCG Regions Include : India, Egypt, USA, Malaysia, Vietnam, Japan & Korea

Mumbai

Brand building efforts for the Godrej Master Brand: Part of the core team which manages the Godrej Brand present across 15 geographies and more than 10 consumer facing categoriesMarketing best practices implementation across the group: Liaising with senior stakeholders to identify training/skill gap needs in marketing & working with experts to deliver the same, Successfully conducted 17 workshops & a total of 1800 man days of training; Institutionalizing a unique Godrej way of marketing by creating an online ecosystem; Liaised with experts from Mckinsey, BCG, Monitor and CEB & conducted sessions on best practices in Strategic Pricing, Key Account Management & Customer Discovery to the senior leadership in B2B space in GodrejDriving group wide social media strategy and online reputation management: Conducted a social media workshop for all the 9 consumer facing units in Godrej; Framed the Social media policy for the employees of the Godrej group; Outlined a digital audit for the online properties in the group; Leading to consistent online reputation management of all the brands in the Godrej group; Lead the digital strategy for Godrej IPL 2013 campaign; Built a community of 0.8 million fans on facebook & ensured the campaign attracted more than 6.6 million views Developed a new brand proposition for Godrej Agrovet Limited covering -- the chosen target consumer, Insight Bridge, brand personality & essence, role of brand in life of the consumer and finally the brand offering, value positioning and elements to substantiate the sameAnalytics: Developed a Strategic MIS for informed financial resource allocation & decision making on Godrej brand based on business indicators. Brand Activations: Gojiyo, India's first 3D virtual world; In charge of testing the website during launch and ensuring smooth end user experience & Godrej Khelo Jeeto Jiyo, An interactive TV reality game show to showcase Godrej’s proposition of Brighter Living in a fun and engaging manner

North India And Mumbai

Led a team of 9 sales representatives to achieve a target of INR 1.2crores in Vashi, September‘08Successfully initiated a one day drive to complete the Launch of ‘Starz’range of products by placing 112 litres of the product across 230 outlets in Dehradun, July 2008 Worked in various markets like Ghaziabad, Meerut, Dehradun and Mumbai and gained a firsthand experience of FMCG sales

Chennai Area, India

Project – To Analyze the Commercial vehicle & Tractor industry in India & identify banking opportunitiesConducted industry analysis and interacted extensively with CFOs & the top management of leading firms in the industry Developed points of view on various automotive companies through detailed analysis of their financial statements & research reportsVisited manufacturing plants to observe & learn the various processes involved so as to gain a better perspective of the industryIdentified the prominent risks present in the industry and suggested possible mitigants Ranked the major players in the industry based on my analysis and presented the findings to the senior management

Designed, developed and successfully implemented a automated billing system for the Project Management Office. Utilized by 6 Lines of Businesses within Infosys dealing with American Express Improved productivity and reduced system response time of invoice generation by more than 1800%

Post Graduate Diploma In Management, Marketing/Marketing Management, General

Bachelor Of Technology (B.Tech.), Electronics Engineering