Lydia Chen Email & Phone Number

Taiwan

- Led members to set up marketing objectives and strategies, review the implementation status weekly, and produce performance review reports monthly.- Produced visualization data dashboards for a medical device e-commerce company.

台灣 臺北市 台北

- Executed a project for a well-known Taiwan bank, conducting quantitative analysis using SPSS and Excel.- Contributed to the creation of customer-oriented slides for consultants by compiling interview and questionnaire materials on the financial industry.- Conducted market research on ESG issues in the insurance industry.

台灣 臺北市

- Sourced and interviewed candidates, successfully recruiting 5 full-time consultants.- Customized sourcing messages based on different TA characteristics, significantly increasing the response and interview rates.- Communicated with 6 department managers to arrange interviews.

- Acted as a bridge between teammates and the entrepreneurs. Developed the entry strategy for new products, including product design, market positioning, web design, and marketing strategy.- Launched a case study chatbot to make case study learning easier for everyone. The number of users increased to 200 within three months.- Sourced suitable KOLs to.

Analyzed results using Excel and made strategic adjustments for the next month, resulting in a 4-time increase in the total reach of Instagram, a 7-time increase in the reach of one post, and a 130% increase in the open rate of the newsletter.

學士, 資訊管理學系, Gpa 3.88

Activities and Societies: 學生會、雄友會、國樂社、熱舞社學程：創新創業學程、行銷學程

Internal Student, Marketing

Education record

Activities and Societies: 雄女儀隊 - 總務