Bala Raghavendra Prasad ⛈ Email & Phone Number

Building and Delivering Advanced Analytics and Credit Journeys for IBG and Corporate Customers. Designing and Transforming products aligning with cloud vision and productization.

Bengaluru, Karnataka, India

1. Designed and built ‘Alert Management’ a platform that will receive all Alerts during customer KYC journeys. Completed the product in 3 months with 4 eyes journey2. Designed and built ‘Transaction Monitoring’ a platform to review all transactions for a retail banking institution. Completed MVP product in 6 months 3. Market Research: Detailed market.

Mumbai, Maharashtra, India

Worked on building multiple banking products at Investments ( FD), ( MF ), and BNPL products.Increased customer acquisitions on BNPL by working with Sales teams, Store Owners, IT, and consumer stakeholders.Build improved Customer journeys on MF Customer Mobile APPs working with UX partners, Product Heads, and IT for FD, MF, and BNPLBuild improved Tech.

1. Led key program across customer journeys, App availability, and GDPR for mortgage lending product onto AWS2. Led development of AWS application architecture as a part of strategic outlook in collaboration with Tech Architects3. Communication: Building and dispensing comms regarding the project migration (Rationale, timing, and impact) to customers and.

Bengaluru Area, India

1. Led digital transformation and deployment of ‘consumer lending’ product across Singapore, India, and Malaysia2. Collaborated with cross-functional teams across multiple countries and leadership like business heads, compliance, and controls to deliver the product in the agile mindset3. Conceptualised and built market delivery roadmap, delivery strategy.

Mumbai Area, India

• Managed web analytics implementations for both Oracle Analytics and Google Analytics by creating standardization and documentation for business requirements
• Leading a team of 2 analysts tasked with updating data collection practices across ICICIBank digital ecosystem, and enabling cross-channel marketing and measurement
• Test design creation, hypothesis formation, statistical significance testing, and KPI selection for A/B & MVT experiments, to optimize landing pages and lead gen process for banks Assets and Liabilities
• Analyzing customer paths, customer navigation records and mobile App usage to enrich the User Experience (UX), reduce pain points, and improve leads and conversions
• Integrated marketing, CRM, 1st party and 3rd party data, into custom reporting tools and executive dashboards
• Implemented SEO tactics on core banking assets and liabilities, core, promotional and mciro sites, and more than 100 E-commerce offers, to maintain top page rank

General Management

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

B Tech, Electronics And Communication

Activities and Societies: General secretary for ExtraCurricular activities, Debate and Group Discussion clubs. Quiz competitions and paper.

Education record