Bala Raghavendra Prasad ⛈ Email & Phone Number

Bengaluru, Ka, In

Building and Delivering Advanced Analytics and Credit Journeys for IBG and Corporate Customers. Designing and Transforming products aligning with cloud vision and productization.

Bengaluru, Karnataka, India

1. Designed and built ‘Alert Management’ a platform that will receive all Alerts during customer KYC journeys. Completed the product in 3 months with 4 eyes journey2. Designed and built ‘Transaction Monitoring’ a platform to review all transactions for a retail banking institution. Completed MVP product in 6 months 3. Market Research: Detailed market research, competition landscape across 7 market players to identify key differentiators in product positioning4. Product Engineering: Researching and defining comprehensive market entry product road map. Part of the core team in determining strategic product, pricing, POC pricing, and GDPR compliance strategyAccomplishments:Test Data: Designed and built a python code for generating a million records for Transaction Monitoring testing for each phase of the progression5. Sales & Branding: Generated high quality leads from LinkedIn Campaign Manager, Google SEO, Google AdsIntegrated LinkedIn Campaign Manager with HubSpot for automated lead flow and pipeline integration. Driven 0.5% CTRs for Ads6. Deployed 2 Sales pipelines on HubSpot and assigned leads to designated Sales Professionals7. Worked with designers to produce Ads design that suits product positioning, efficiency, and outcomes for clients8. Integrated digital leads from the website and chatbots, onto the sales call centers for efficient sales. 9. Worked with external sales agents to create restricted access to HubSpot to ingest leads10. Designed and Deployed an Automated Product ticketing system on Zendesk for FacctView complaints.11. Developed Video ads for Facctum Brand, to Brand Awareness 12. Applied Cadence with Releases, Sales, Ops, and Sponsors stakeholders13. With $600 monthly budget, generating high quality leads from EMEA14. Built, HubSpot, Zendesk, LinkedIn Campaign Manager, Google SEO from scratch.

Mumbai, Maharashtra, India

Worked on building multiple banking products at Investments ( FD), ( MF ), and BNPL products.Increased customer acquisitions on BNPL by working with Sales teams, Store Owners, IT, and consumer stakeholders.Build improved Customer journeys on MF Customer Mobile APPs working with UX partners, Product Heads, and IT for FD, MF, and BNPLBuild improved Tech Stack Design, with the improved merchant journey feature set, scalability, and Availability ( Transitioning to AWS) by partnering with Tech Mahindra, UX Partners.Executed primary market research through discussion forums with Store Owners, Merchants, and OEMs and Secondary market research through comparing products from App Store in creating Product requirements and journeys.Additionally designed and demonstrated the "Gamification" idea, with the goal of increasing investment knowledge across the customer base and increasing MF Investments.Supported Branding activities, on digital channels through SEO, Google Analytics, and Campaign Ads by closing working with the Branding team.

1. Led key program across customer journeys, App availability, and GDPR for mortgage lending product onto AWS2. Led development of AWS application architecture as a part of strategic outlook in collaboration with Tech Architects3. Communication: Building and dispensing comms regarding the project migration (Rationale, timing, and impact) to customers and colleagues and preparing them with FAQs 4. Aligned cross-functionality with Engineering, Service Transition, Run-the-Bank, Information security, Legal and Cloud Sponsors to ensure smooth transitioning of Accomplishments:5. Achieved Funding: Negotiated and secured £4M in Fy19 for 2 years 6. Vendor Management: finalized Statement-of-Work (SOW) and license negotiations in aggressive timeframes for timely execution

Bengaluru Area, India

1. Led digital transformation and deployment of ‘consumer lending’ product across Singapore, India, and Malaysia2. Collaborated with cross-functional teams across multiple countries and leadership like business heads, compliance, and controls to deliver the product in the agile mindset3. Conceptualised and built market delivery roadmap, delivery strategy, and oversight risks through stakeholder workshops4. Streamlined portfolio: Organized ‘confluence’ and created updated dashboards for weekly cadence. Initiated ‘New Demand Forum’ with sponsors for managing backlogs.Accomplishments:1. Contributed to Simplified Governance and decisions by presenting RAIDS, and RAGs in PWG and PSC working forums. 2. Smoothen the relationships by communicating the tangible work promptly. Received “R” award from HSBC GTC for Stakeholder Management and innovation in commsAdditionally participated in CSR activities of HSBC Bangaluru

Mumbai Area, India

• Managed web analytics implementations for both Oracle Analytics and Google Analytics by creating standardization and documentation for business requirements • Leading a team of 2 analysts tasked with updating data collection practices across ICICIBank digital ecosystem, and enabling cross-channel marketing and measurement• Test design creation, hypothesis formation, statistical significance testing, and KPI selection for A/B & MVT experiments, to optimize landing pages and lead gen process for banks Assets and Liabilities• Analyzing customer paths, customer navigation records and mobile App usage to enrich the User Experience (UX), reduce pain points, and improve leads and conversions• Integrated marketing, CRM, 1st party and 3rd party data, into custom reporting tools and executive dashboards • Implemented SEO tactics on core banking assets and liabilities, core, promotional and mciro sites, and more than 100 E-commerce offers, to maintain top page rank• Conducting deep dive analyses by querying data in DWH, and merging offline data with online data to identify highly qualified prospects through customer segmentation• Leveraging data from web analytics, DMPs, and 3rd parties, to evaluate marketing mix, build consumer profiles and segments, and to uncover opportunities • Selecting variables for usage in models and implementing solutions for personalization capabilities and enhanced targeting for prospects and existing customers• Refined analytical and creative skills to increase sales, improve conversion rates, and raise traffic for all sites• Evangelizing best practices across the organization to inform current and future projects

General Management

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering

B Tech, Electronics And Communication

Activities and Societies: General secretary for ExtraCurricular activities, Debate and Group Discussion clubs. Quiz competitions and paper.

Education record