• Decision maker for media campaign planning across multicultural markets with a specific focus on the US Latino segment• Provided full support for all new business pitches and client requests to ensure media coverage throughout multicultural segments• Built strong relationships with clients like Wells Fargo, GM, Chase Bank, United Airlines, Wal-Mart and Burberry to strengthen partnerships and expand media campaign placement year over year• Managed upward of $2MM annual net spend for print advertising within media campaigns• Worked with over 80% of the country’s top advertising agencies providing recommendations on appropriate media outlets for media campaigns• Helped initiate the largest digital newspaper platform in the US by negotiating new business incremental opportunities with media outlets• Expanded client media campaigns through digital and social media amplification• Cultivated strong relationships with media outlets within Hispanic, Asian, African American and LGBT segments• Maintained communication between media outlets and account managers to ensure a flawless execution of media campaigns• Successfully led a team of 4 media coordinators to manage in-house proprietary database of 6k+ multi-cultural media records• Supervised and developed translations/proofreading for client Hispanic campaigns

• Expertly managed and lead strategic media campaigns for Wal-Mart, Macy’s, Wells Fargo, T-Mobile, Chase and Burberry• Planned and developed effective/efficient media campaigns to translate client's marketing and advertising objectives into fully integrated media strategies utilizing traditional/non-traditional media• Assisted media agencies and clients with campaign strategies, market recommendations, media evaluations and budget breakdowns to help generate successful media campaigns• Conducted regular data analysis to identify client and media campaign opportunities • Monitored KPIs to adjust buys accordingly to measure ROI and ensure value efficiency• Developed efficient media plans/schedules aligned with brand campaign objectives• Supervised a team of 10 media analysts while leading them through process and training of media planning/buying and media campaign placement strategies• Supervised and developed translations/proofreading for client Hispanic campaigns

• Oversaw all client/in-house administration order processing, ad booking, and creative trafficking for display advertisement and free-standing inserts through multi-cultural traditional media• Provided media campaign recommendations based on geographic analytics and demographic targeting variables• Evaluated media options to identify highest efficient opportunities to best reach client’s target audience• Assisted in client relationship management for Wal-Mart, Macy's, Chase Bank, PNC Bank• Supported account management team and media planners gathering data, strategy recommendations, ideation and outlining tactics for upcoming client media campaigns and new business pitches

• Negotiated and developed media campaign plans for major advertising agencies nationwide and planned full scope campaigns for brands such as Chase Bank, Wells Fargo, Wal-Mart, Walgreens, General Motors and T-Mobile• Managed media campaign activities including planning, negotiating and budgeting• Utilized proprietary database to analyze demographic data and consumer profiles to identify desired target audiences for advertising • Performed research via data analytics tools to comprehend media market conditions and provide expert targeting to new and existing clients• Researched traditional media outlets to expand agency/client reach nationally and abroad, which led to the implementation of agency’s Asian media division• Analyzed competitive information to determine appropriate media recommendations• Translated several client media campaigns creative ads from English to Spanish

• Conducted extensive internet and media research to identify optimal target markets for new business expansion• Continuously marketed company’s website through creative venues, site banners, advertisement, trade shows, newspapers, magazines and brochures• Developed & maintained day to day strategies to target Hispanic industry clients• Administrative duties to include job orders, document processing, English to Spanish translations, site maintenance, newsletter creation, mass emails and data organization

• Developed, managed and tracked annual national budget of $5.5M for simulcasting signals through different networks across the USA• Translated, developed and coordinated projects and strategies for the Gaming industry in Latin America• Supervised the marketing department on all presentations including technical and operating summaries, forms, action plans, and agreements necessary to successfully complete and launch projects to increase revenues• Conducted online research to identify funding sources, establish media partnerships and advertising opportunities to further develop the OTB/gaming website www.caliente.com• Directly assisted CEO in coordinating, tracking, recording and reporting marketing monthly budgets along with promotional strategies