Balazs Kadar Email & Phone Number

Hungary

Medicontur is an international medical device company and has emerged as a global tech leader in providing advanced IOL (Intraocular Lenses) solutions for the treatment of cataract and other ocular diseases. 30 years of experience, more than 7 million intraocular lenses implanted in over 90 countries worldwide. 80+ international distributors, 4 subsidiaries (France, Germany, Spain/Portugal, Czech Republic/Slovakia) and global sales office in Switzerland (Geneva).Main responsabilities: Ensuring unified international corporate brand appearance for Medicontur Group all our markets (90+); leading group marketing transformation across regions (HQ function); HQ corporate marketing and brand strategies; developing and roll out data-driven brand campaigns to boost premium IOL brand presence across all sales channels (ELON, Liberty, Addon etc); empowering regional and distributor marketing teams to enhance integrated campaigns across local media channels; working out annual marketing actions plan and harmonizing with sales objectives; B2B distributor marketing support (100+); developing doctor and patient promotional and information materials (print&online); international event management (congresses, booth appearances; symposiums, distributor meetings etc); sales promotions (B2B - doctors & distributors, B2C - patients); KOL marketing support; digital marketing management on group level (Linkedin, Facebook, Insatgram, Youtube); marketing process improvement and KPI monitoring; budgetplanning and controlling; close cooperation with International Sales, Scientific, Medical, KOL departments; leading HQ marketing team; regular performance appraisal. Direct reports: 9

I help my clients to set up their Employer Brand Strategy in order to be more attractive and unique on the labour market for potential candidates (recruitment) and enhance employee engagement. Focusing on Internal Communications, HR marketing and HR related issues like organizational development. I provide also support in the execution of the Employer Brand Strategy. My consultancy is based on experience, knowledge and authenticity gainded at multinational companies of different size. Bindermann stretches the classic HR consultancy framework and enters such human border areas where HR consultancies have no or little experience or know-how.My references among others: E.ON, Infineon, Siemens, Lidl, Spar, Erste Bank, Mercedes-Benz, Groupama, Egis, Praktiker, Union Vienna, Process Solutions, Gala Hungary, Szamos etc.

The Hovány Group is founded in 1991 and the market leading car dealer company in Hungary. The group distribute 9 brands across the country: Mercedes-Benz, AMG, Maybach, Smart I Ford, Volvo, Nissan, Citroen and Peugeot.Main responsabilities: Development and implementation of a marketing communication strategy; management the appearance of the represented 9 car brands in accordance with CI regulations; increase the brand awareness of the Group, create jubilee corporate image; management online/social media presence; steering corporate CSR and sponsoring; development of promotional POS tools; liaison with importers' marketing departments; negotiation of media and advertising contracts; completion of the new website project; operational management of the marketing team. Direct reports: 5

Production plant of the Mercedes-Benz B-Class and the new CLA-Class, more than 5.000 employee, established in 2008.Main responsibilities: forming and executing the marketing communications strategy, brandmanagement, optimizing and managing Internal Communications & HR Marketing, Employer Branding, managing Sponsoring and CSR activities, Public Relations activities, Public Affairs, Social Media, event management, coordinating agencies (events, media, creative, PR), visitor management, forming corporate culture in close cooperation with HR, supporting the CEO in preparations of public appearances, leading the marketing communications department. Reporting directly to the CEO. Direct reports: 10

Austrian owned company producing premium insulation systems, facade solutions, plasters, colours and glue for tiles, member of the Schmied Industrie Holding. Main responsibilities: planning and implementing the marketing communications strategy (ATL, BTL integrated campaigns) in B2C and B2B, Branding, Public Relations, External Affairs, Press Relations/PR Sponsoring, Social Media, Crisis Management, international marketing projects for 12 countries, internal and external events, marketing budget controlling, leading the marketing department. Direct reports: 3

Wienerberger Group

Producing high-end roof tiles, Austrian ownership, market leader, 600 employee, 4 plants in Hungary.Main responsibilities: introducing the TONDACH brand in the Hungarian market, branding, implementing integrated marketing communication campaigns through ATL and BTL channels, Sales Promotion, Public Relations, Press Relations, online campaigns, preparing market reports, representing the company in external events and professional organisations, supporting the CEO in preparations of public/media appearances, marketing co-ordination on the Romanian and the Serbian markets.

Porsche Holding Salzburg (HQ) is the largest automotive distributor with 8 car brands in Europe. Porsche Hungaria is its subsidiary for the Hungarian market. Main reponsibilities: full press activities for Porsche, Audi, Seat and VW commercial vehicles; developing and implementing product communication strategies; organising and writing press releases; individual brand PR budgeting; new model shows; press events; internal and external company events; editing brand magazines; creating www.porsche.hu and www.pohu.hu; supporting dealership communications, coordination sponsorship activities; editing internal magazines; arranging press participation at international press fairs; organising the Porsche Pirelli Supercup at the Hungaroring Circuit.

Nexon delivers innovative Human Capital Management solutions. As Hungary’s leading Human Capital Management software developer and service provider, NEXON offers solutions that assist its clients in the acceleration and efficiency enhancement of their business innovation. Main responsibilities: introducing BestHR software solutions in the Hungarian market, planning and implementing a Marketing Strategy, developing relations with the HR Departments and HR Directors of major companies, sales activities (cold calls, DM, sales calls) with companies employing more than 500 people, product presentations at potential buyers, organising events and trainings, maintaining relationship with the Austrian software developers, putting the software into Hungarian.

Business And Management Coach

Media Expert, Ceu Media Programme

Ba, European Integration | Marketing International

Education record

Education record

Msc, Management Consulting / Communications

Appraiser Contemporary Art (Paintings & Sculptures), Art & Design, Paint Appraiser