With over 22 years of experience in developing and creating innovative healthy food ingredients and retail products, Balazs Lederer is a multi-faceted entrepreneur and a leader in the food manufacturing industry. He is the Managing Director of The Healthy Food Development Ltd. (THFD), that produces and supplies sugar-free, vegan, low-carb, and keto products to various food channels across Europe, the Middle East, and overseas.Balazs is motivated by the mission to support food manufacturers and retailers to find the newest trends in healthy foods and to bring nutritionally balanced food products to the customers with the company portfolio of 450 products. Dedicated to providing the best quality food manufacturing, ingredient solutions and market formulations with their own specialist factories and R&D team in-house. He is also the Co-Founder of SoDelishUs®, an award-winning vegan retail brand that offers delicious and sustainable alternatives to dairy products. Balazs specializes in food science and innovation, and regularly attends national conferences and food exhibitions to stay updated on the latest developments in the field. He has led his company to win several accolades, including the IBBF Award at the House of Commons as the Most Promising and Innovative Company in 2013 and the Greater London Enterprise Award as the Best Health Food Company in 2021.