Leading the marketing team at profession.hu, the market leader jobboard in Hungary. Heading the marketing department (14 people inhouse and 10+ specialized agencies), showing the direction in various fields with performance mindset: B2C and B2B marketing, online and offline events, content marketing, social media and PR. Managing high budgets and expectations.KPI1: (B2C) - deliver job applications to all job advertisements posted on profession.hu (10k+ monthly)KPI2: (B2B) - lead generation for sales departmentKey areas and achievements:B2C:- Image marketing to maintain high brand awareness by rebranding Profession.hu after 15 years and developing a new brand strategy with new brand message) -Youtube, Facebook, Instagram video strategy -Various Influencer marketing cooperations- Performance marketing (Profession.hu kept its market leader position in battle with Facebook, Linkedin, Jófogas.hu (no 1. classified site in Hungary) and all local competitors -Database building promotions -Marketing automation with Marketing Cloud (Sales Force) -PPC -SEO -Real Time Biding (prospecting and retargeting) -Analytics (Google Analytics 360, Power BI) -Mobile app install and engagement campaignsB2B:- Sales support campaigns by offering discounts (upsales and crossales) to pre-defined client and prospect segments in order to generate leads. -Marketing automation with Pardot (Sales Force) -Radio and PPC campaigns -Indirect sales support campaigns (Inbound marketing) by offering content (whitepaper, articles and webconferences) in order to generate leads.- ROI based performance B2B marketing campaigns in order to generate revenue on the website from clients/prospects by purchasing job advertisements or other profession.hu's products and services

Online Marketing for KLM and Air France brands in 6 countries in the CEE region.(SEO, SEM, affiliate marketing, display advertisement, social media, mobile)KPI1: revenue based (sold airline tickets online on 12 websites - 6 countries, 2 brands)KPI2: share of digital channel of total sales

With my co-founder partner we launched on the Hungarian market 2 mobile apps to get the most out of mobile coupon discounts:Budapest Urban Guide - Unlock the city's treasures! A cool guide app about Budapest with cool discounts. (iPhone, Android app)Smartshopper - Be smart&live more! (iphone, android app) - An innovative mobile couponing app with cashback and more.

As a marketing manager I was responsible for the market leader Hungarian permanent recruitment firm's all b2c, b2b and pr activities. It was a real one man show with massive collaboration with agencies.

Managing big multinational accounts (Coca Cola, Nestle, Telekom) brand campaigns. Campaigns from creative concept to the creative materials, mainly ATL (TV, radio, outdoor, microsite and display campaigns)

As part of the marketing team, I was responsible for user experience research and building a brand ambassador network for Nimbuzz in more than 100 countries globally.