Marketing Director
CurrentLeading the marketing team at profession.hu, the market leader jobboard in Hungary. Heading the marketing department (14 people inhouse and 10+ specialized agencies), showing the direction in various fields with performance mindset: B2C and B2B marketing, online and offline events, content marketing, social media and PR. Managing high budgets and expectations.KPI1: (B2C) - deliver job applications to all job advertisements posted on profession.hu (10k+ monthly)KPI2: (B2B) - lead generation for sales departmentKey areas and achievements:B2C:- Image marketing to maintain high brand awareness by rebranding Profession.hu after 15 years and developing a new brand strategy with new brand message) -Youtube, Facebook, Instagram video strategy -Various Influencer marketing cooperations- Performance marketing (Profession.hu kept its market leader position in battle with Facebook, Linkedin, Jófogas.hu (no 1. classified site in Hungary) and all local competitors -Database building promotions -Marketing automation with Marketing Cloud (Sales Force) -PPC -SEO -Real Time Biding (prospecting and retargeting) -Analytics (Google Analytics 360, Power BI) -Mobile app install and engagement campaignsB2B:- Sales support campaigns by offering discounts (upsales and crossales) to pre-defined client and prospect segments in order to generate leads. -Marketing automation with Pardot (Sales Force) -Radio and PPC campaigns -Indirect sales support campaigns (Inbound marketing) by offering content (whitepaper, articles and webconferences) in order to generate leads.- ROI based performance B2B marketing campaigns in order to generate revenue on the website from clients/prospects by purchasing job advertisements or other profession.hu's products and services
