Caitlin Balch Email & Phone Number

Greater Philadelphia Area

Greater Philadelphia Area

Fort Washington, Pa

Haddonfield, Nj

Greater Philadelphia Area

New York, Ny

Princeton, Nj

Assisted in building online and physical social networks for locally-owned private fine antiques business in Princeton, NJ. Assisted in researching, defining and cataloging rare and historically important antiques. Was provided with an apprentice-like education of the current art market and major auction houses. Assisted in major sales and appraisals of fine antiques with the business owner.

Received intensive experience in deadline-oriented marketing and promotion of new independent music throughradio marketing duties. Assisted in development and execution of time-sensitive promotional projects includingartist, tour and publicity marketing. Thoughtfully and strategically executed projects to trend influencers incollege radio music departments through weekly contact via phone, e-mail and social networking. Achievedcommensurate level of success with amount of effort put into each marketing strategy.

90.3 The Core General Manager (2009-2011)Managed General and Executive staffs totaling 110 DJs; led weekly/monthly meetings of bothTrained Executive Staff officers in Development, Promotion and Programming fields(2011) Produced fundraising compilation album from in-studio performances (2008) Engineered partnership and 3-day broadcast with 206 Inc. at All Points West Festival Program Director (2010-2011)Assembled program grids for all semesters and assigned discipline to DJs when applicable Trained an average of 20 prospective DJs per semester Development Director (2008-2009)Negotiated non-commercial underwriting packages with local businesses for airplay On-Air DJ (2007-2011)Active on-air personality with live show from 2007-2011Tutoring: Douglass Writing Center Tutor (2010-2011) Assisted students in composition, grammar and comprehension of English class materialINTERNSHIP EXPERIENCEThe College Music Journal (CMJ): Fall 2008 Wrote online news articles for website homepage using HTMLWrote magazine artist reviews and aggregated research on artists Researched, wrote and transcribed artist interviewsThe Syndicate: Fall 2009Assisted heads of departments in numerous promotional campaigns for notable companies and artists Wrote press releases and album reviews for Radio Promotion and Web Development Departments Processed and mailed 300 albums per week for Radio Promotion Department Worked with marketing street team during Fall 2009 CMJ FestivalSKILLSMicrosoft Office Front Page HTML, CMS Adobe PhotoshopSocial networking sitesWindows/Mac based apps

Collaborated with the editorial team to research and write daily music news articles for website homepage.Enhanced professional writing skills through regular completion of duties of fact-checking, transcription ofinterviews, compiling research targets for editorial department, and writing independent articles and interviews.

Worked with Executive Staff to manage involvement of 100+ General Staff members. Assembled radioprograms to reflect an articulated programming approach. Actively trained and monitored DJ’s to ensure FCCcompliance. Implemented major improvements in training program of average 30 DJ’s per semester. Expandedlistenership with broadcasts of 15 in-studio performances with rising musicians.

Tutored an average of six students per semester with focus on reading, comprehension, composition andgrammar for all levels of introductory English courses including the ESL program. Empowered students toconsistently meet or exceed improvement goals and received overall satisfaction from teachers and students.

Effectively managed Executive Staff of 13. Created, delegated and completed continuous long and short-termgoals. Engineered a successful partnership for live broadcast with 206 Inc. at 2009 All Points West Festival.Facilitated involvement and motivated staff to raise award-winning donation in 2011 Rutgers’ Relay for Life.Facilitated web promotion strategy, gaining the most Facebook fans of any Rutgers media club in 2011.

Assisted the Radio, Web and Street Marketing departments in promotional music, comedy, brand and lifestylemarketing campaigns. Contributed original press releases, album reviews, and physically processed 300+ albumsper week to college radio stations. Collected and presented web marketing research and participated in targetedcampaigns for the Web team.

Negotiated non-commercial underwriting packages with local businesses for airplay. Gained useful skillsregarding professional networking, knowledge of FCC regulations and language of media contracts.