Baldeep Singh Email & Phone Number

Melville, Ny, Us

Tokyo, Jp

New York, Ny, Us

As a key member of the Data Strategy team, I provided guidance and thought leadership to internal agency teams and external clients on leveraging data to maximize marketing effectiveness and efficiency. I partnered closely with clients to diagnose challenges, translate data into actionable insights, and deliver world-class data-driven solutions. Supporting new business development efforts with agencies, I crafted winning proposals and presentations that showcased Choreograph's data capabilities and secured new clients. I collaborated on projects with a high-performing team of data scientists with thought leadership, enabling the development & delivery of models and visualization dashboards to empower our clients with newfound insights based on data-centric methodologies for collection, analysis, personalization, targeting, and measurement, ensuring successful campaign execution.

Washington, Dc, Us

Acted as primary representative of The Washington Post with the leaders of WPP and GroupM, providing thought leadership, innovation, and strategic alignment to help drive positive business outcomes.Collaborate with VP of Global Agency Partnerships to build The Washington Post’s annual strategic plan for GroupM, including analysis of constituent agencies revenue and quarterly reporting of progress against set KPIs of Media, Data and Creative Content. Utilized senior level influence to identify areas of strategic value to partners, and service these through Joint Business Plans, tracked through a quarterly review process. Identified multiple areas of potential revenue growth for the Washington Post within GroupM NA's customer portfolio. Acted as an advocate for multiple departments within the Washington Post (product, sales, marketing, live) aligning their unique capabilities to a range of partner needs.Supported sales teams to to uncover category and client-level opportunities globally and regionally at both the Agency and Brand level. Collaborated with a range of key internal stakeholders to keep abreast of The Washington Post’s newest capabilities and products. Tracked revenue performance across the Agency portfolio and determine corrective measures where needed.

New York, Us

mPlatform is a technology and services business within the GroupM group. mPlatform owns and operates a technology platform that provides such services as data management; audience and media insights, creation, modeling, planning and activation; analytics and attribution; and visualization and reporting. mPlatform also provides consultative services with respect to such platform services.

The Data Alliance is a WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders from across WPP in data investment management, analytics, CRM, media, and digital to prioritize what data is secured and how it is used. In support of operating companies, Data Alliance assists in internal and external data partnerships and connects WPP’s centers of excellence to address client data opportunities. For more information, visit www.dataalliance.com.

Louisville, Co, Us

As data experts for over 30 years, KBM Group collects, connects and enriches data so that it is a strategic marketing asset. From our roots in consumer data, we’ve grown to provide sophisticated analytics and insights that fuel relevant, intelligent marketing messages and content. We help marketers integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects.KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). KBM Group is the only company in the Wunderman network focused solely on data management and optimization.

New York, Ny, Us

Media Sales - IndiaDeveloped and executed sales strategies specifically for the Indian market to promote sponsored content from brands, agencies, publishers, e-commerce and affiliates.

Redwood City, Ca, Us

Key member of PubMatic’s Go-To-Market Team, responsible for managing the strategy and sales of PubMatic in India. Contributed to and executed the market strategy, managing Sales and Account Management to deliver against key revenue and market share objectives. Worked with the Leadership Team to define, achieve and exceed quarterly revenue and margin goals. Established relationships with local, regional and global demand partners (Ad Networks, Exchanges, DSPs and Agency Trading Desks) to support a healthy and growing PubMatic ecosystem in India.

Redwood City, Ca, Us

Growing PubMatic's publisher base, building inroads to new demand sources; Ad-Networks, ATDs, and DSPs in India and SEA region.

Redwood City, Ca, Us

Manage and grow relationships with top tier Ad Networks like 24/7, Undertone, Casale and provide excellent customer service. Engage demand partner in QBRs by delivering presentations, strategize on goals for oncoming quarters and soliciting feedback for improvement. Strategically present publisher opportunities to demand clients. Scout sites that fit partner campaigns, audience, and targeting criteria. Maintain high publisher approval rates, optimized campaigns by tracking and analyzing client performance. Collaborate with international teams and clients, ensure communications are clear, concise and effective.

New York, Ny, Us

Manage and grow relationships, revenue from existing 160 publisher clients. Responsible for managing daily activity from The Rubicon Project, MSN-Viacom, Pubmatic. Work closely with Business Development through site approval processes and leverage necessity vs time to get on new business from existing publishers. Analyze network data and develop plans to improve client performance and maximize revenue. Monitor campaign delivery and adjust inventory from publishers as needed. Responsible for managing video and rich media inventory.

Enforced redesigning of visual and functional aspects of internal and external website to ensure client satisfaction. Spearheaded implementation of search engine & product compatibility modules to increase sales of wireless accessories. Involved in forecasting the lifecycle of inbound product & developed marketing plans to leverage with overall company sales goals.Maintained contact with clients and guide them on their marketing efforts at the same time gauge which tiers in their location. With this information was able to create tailor made promotions for their specific needs and locations in mind.

Dallas, Tx, Us

• Successfully implemented sales cycle management process to meet and exceed revenue objectives• Conducted monthly sales-operation reviews and bi-weekly strategy sessions with direct reports and insured alignment with company goals• Monitored, tracked, and coached 5 direct reports in their assigned territories to maximize revenue potential and customers satisfaction across all areas• Increased revenue by creating training curriculum and gave presentations honed at attaching key vertical features to gross adds• Recognized as top Account Manager in region for 05 and conferred Cingular Summit Award, recognized as Subject Matter Expert for multiple data products• Directly responsible for performance of 230 indirect clients and 16 National Retailers in assigned region

Dallas, Tx, Us

• Maintain postpaid & prepaid wireless sales and marketing programs in assigned territory of 80 sub agent locations and 2 National Retail locations• Successfully analyzed and designated locations within ethnically diverse areas for the Diversity team • Exceeded quota in 04 at 115% and in 03 at 154% • Train 150+ agents on latest promotions and issues that impact the industry • Winner of multiple contest in the area of data features

• Negotiated prices and sold advertisement spots on the website • Developed new business opportunities with promoters in the NYC metro area • Responsible for graphics development on the website • Produced and uploaded animated banners onto the main server • Added and update content to website using HTML editors • Mailed weekly news letter to registered users

Associate Of Applied Science, E-Business

Bachelor Of Business Administration - Bba, Business Administration And Management, General