Baldwin Diep Email & Phone Number

San Francisco Bay Area

Started a photography business focused on corporate events, portraits, weddings, travel, and commercial projects. Created and managed all website pages, content, social media channels, and blogs with original written and visual content. Executed campaigns to drive growth through lead generation and brand awareness.

• Client-Facing – Managed and led SEO campaigns for 5+ B2C & B2B SaaS accounts with bi-weekly client meetings. Presented SEO audits & strategies, performance reports, and updates on content, link building, and technical SEO initiatives and fostered client relationships. • Leadership – Managed junior specialists to assist in executing SEO strategies, including content development, advanced reporting, and technical SEO at scale to meet specific deadlines. • Strategy – Performed advanced keyword research, SEO audits, & competitor analysis to uncover high-value, low competition targets.• Content - Developed content plan and calendar from keyword strategy tailored for target audiences, creating service, industry, and product-focused websites, articles, and landing pages to match search intent for specific stages of funnel. • Lead Generation - Implemented conversion rate optimization techniques to help clients discover and unclog bottlenecks in their businesses, leading to a 54% increase in leads for agency client. • Worked cross-functionally with clients’ internal teams, including web developers, compliance officers, C-Suite executives, and content writers to drive execution of SEO initiatives.

San Francisco Bay Area

• Content – Created content briefs to optimize existing pages and create new pages that matched search intent and nurtured users along the path to conversion, leading to increases in page 1 KW rankings and traffic.• On-Page SEO – Performed on-page optimization for blogs, landing pages, and service pages, including: keyword research & incorporation, metadata optimization, LSI keyword inclusion, competitor content analysis and incorporation, and internal linking. • Technical SEO – Prepared technical audits using Screaming Frog, SEMRush, Lighthouse, and Ahrefs to identify areas of improvement and implement fixes. • Link Building – Developed and implemented link-building strategies through outreach and tools (i.e. Buzzstream, BrightLocal). Targeted links including local citations, guesting posting, unlinked brand mentions, broken/lost link reclamation, HARO. • Analytics – Reviewed & analyzed web metrics using GA, GSC, and Looker Studio to report on performance, extract insights, and drive SEO strategy.• Performance - Doubled organic traffic, increased keyword rankings by 1,000+ (124%), and grew impressions by 32% YoY for agency site.

San Francisco Bay Area

-Created all user-facing content to build brand affinity, including blogs, email campaigns, web copy, social media posts, white papers, and web graphics while optimizing with A/B testing and SEO, including keyword research, landing page optimization, and internal linking. -Created detailed program plans and maintained a central hub of documentation for all program activities including schedules, timelines, and key deliverables (via Asana tools). Managed marketing assets within Wordpress's CMS.-Collaborated with sales team and clients to research target audience segments, identify needs and pain points, and communicate value through all of the company’s messaging. -Utilized Pardot automation platform integrated with Salesforce CRM to craft and execute email nurture campaigns, boosting open rates, CTR, CVR, and email ROI across the board. -Analyzed performance metrics on Google Analytics (engagement, clicks, conversions, etc.) to create reports with actionable insights and optimized touchpoints within the customer journey, boosting engagement by 50% and conversion rates by 20% YoY.-Led content marketing campaign to reposition brand towards higher valued services through customer-led insights and targeted content, resulting in a 20% increase in average revenue per job YoY.

-Photographer for corporate events, headshots, and branding. Worked directly with new & recurring clients to build and maintain strong working relationships. -Acted as studio manager to oversee daily maintenance of studio and equipment.-Coordinated with internal teams and external associates to produce and execute onsite jobs.

San Francisco, California

Managed development of over 200+ wireless telecommunication projects in California from project design to building approval. Responsibilities involved collaborating in teams with clients, engineers, architects, property owners, and jurisdictions to locate, design, and permit projects under strict deadlines. • Managed development of over 200+ wireless telecommunication projects.• Collaborated in teams with clients, engineers, architects, property owners, and jurisdictions to locate, design, and permit projects while expediting approval processes and timelines.• Presented and argued case for project approval at public hearings before residents, Planning Commission, and Board of Appeals panels.• Managed project budgets via review and approval of purchase orders, saving on monthly budget costs.• Conduct research of multiple regulations including jurisdictional zoning ordinances and client requirements to review and apply to project assets for accordance.• Created official documents and reports for approval via Adobe Acrobat and affiliate software.• Effectively managed and communicated progress and problems to upper management, team, and clients while advising on design and strategy.• Maintained data integrity of project assets in internal and external databases including professional reports, architectural drawings, proprietary data, and official correspondence.

Orange County, California Area

Irvine, California

Bachelor Of Arts (B.A.), City/Urban, Community And Regional Planning, Urban Design

Digital Marketing

Bachelor Of Arts (B.A.), Anthropology

Education record

Studied Art History and Italian over a summer in Arezzo, Italy.