Caroline Baldwin Email & Phone Number

County Dublin, Ireland

Morgan McKinley Executive Search (formerly Accreate) is passionate about finding the best talent for critical and transformational leadership roles at board and head of function level, as well as Non-Executive Directors. Accreate is the only Irish executive search firm with extensive international reach through a global office network, with access to the best leaders at home and abroad. Accreate is the Executive Search arm of Morgan McKinley, an International Group with 19 offices in 9… Show more Morgan McKinley Executive Search (formerly Accreate) is passionate about finding the best talent for critical and transformational leadership roles at board and head of function level, as well as Non-Executive Directors. Accreate is the only Irish executive search firm with extensive international reach through a global office network, with access to the best leaders at home and abroad. Accreate is the Executive Search arm of Morgan McKinley, an International Group with 19 offices in 9 countries around the world and our Executive Search capability extends right across key markets in Europe, the Middle East and Asia-PacificWithin Accreate, I run the Consumer and Technology Practices. Recent clients include Aptiv, Eaton Corporation, FreshBooks, WaterWipes, and Huawei to name but a few. Recent successful Executive Search Projects include: VP Engineering (Unicorn Tech company)VP Engineering, HuaweiVP Engineering, Eaton CorporationCTO (international travel tech company) VP Commercial USA (global CPG) Show less

Dublin

With a customer base of more than 400,000, the AA is Ireland’s leading provider of rescue services, and one of Ireland's leading Insurance providers. A member of the Executive Board, the Marketing Director role included responsibility for Marketing and Ecommerce. The Marketing challenge was to maximise a strong database via a customer-centric strategy of data mining and segmentation as well as Digital Marketing and more traditional ATL. Customer retention strategies and cross sell were are also… Show more With a customer base of more than 400,000, the AA is Ireland’s leading provider of rescue services, and one of Ireland's leading Insurance providers. A member of the Executive Board, the Marketing Director role included responsibility for Marketing and Ecommerce. The Marketing challenge was to maximise a strong database via a customer-centric strategy of data mining and segmentation as well as Digital Marketing and more traditional ATL. Customer retention strategies and cross sell were are also key objectives of the role. In addition, a new Brand Positioning was carried out in 2011/2012. Show less

Dublin

Responsible for the full Sales and Marketing remit of the organisation in Ireland with a team of over 100 employees in Sales, Customer Services, Pricing, Marketing & Commercial.

United Kingdom

10 years working as part of the senior management team at Ryanair as it expanded aggressively into Germany, Austria, Central Europe, Scandinavia and the UK. As Sales & Marketing lead for these markets, I was responsible for significantly growing Ryanair’s network and passengers.

London, United Kingdom

Developing the Ryanair Brand and raising passenger numbers in mainland Europe through advertising campaigns, partner campaigns with tourism organisations and extensive PR and communications campaigns.

London, United Kingdom

(Interim position - maternity cover) Responsible for all sales, marketing & PR for Ryanair through a team of 7 Sales & Marketing managers and their country / regional teams.

London & Germany

I joined Ryanair as they expanded into the German Market. The role was to represent Ryanair as a challenger brand in a new market and to execute a comprehensive sales, marketing and PR campaign to launch Ryanair in the German Market. The main project was launching the Ryanair base at Frankfurt Hahn and the principle challenge was going Head to Head with Lufthansa in their Home market. The role expanded as Ryanair's activities extended to Austria and Central and Eastern Europe, principally… Show more I joined Ryanair as they expanded into the German Market. The role was to represent Ryanair as a challenger brand in a new market and to execute a comprehensive sales, marketing and PR campaign to launch Ryanair in the German Market. The main project was launching the Ryanair base at Frankfurt Hahn and the principle challenge was going Head to Head with Lufthansa in their Home market. The role expanded as Ryanair's activities extended to Austria and Central and Eastern Europe, principally Poland. Show less

Düsseldorf Area, Germany

Telco start-up. My role was to kick start sales in Germany.

Nuremburg

Ma, Business Studies And German

Master Degree in Business Studies and German. Masters included 1 x year full-time study, 6 months internship at I&G in Nuremberg Germany.

Ba, German, Philosophy

Activities and Societies: German Society Member. Staged, financed and directed a drama production in 1993. One year taken out to study.

Leaving Certificate

Activities and Societies: Debating team, School Choir Leaving Certificate