Ken Baldwin Email & Phone Number

New York, Ny, Us

Beacon, New York, United States

While living in upstate New York during the pandemic my husband and I started a homewares shop & café in Beacon called Little King. The shop sells high end Nordic & Japanese homewares as well as has a café that hosts weekly popups & classes. The shop has a full operations team led by my business partner. Little King has been featured in T Magazine, GQ, Architectural Digest, & The Wall Street Journal.

Los Angeles, California

Was brought on to pivot the overall brand and modernize the customer experience. Tasked to elevate packaging, build out 360 campaign process, redesign the ecomm and update the in-store experience at Sephora and Ulta. Built out a talented in-house creative team that handles all photo shoots, social media, video, advertising, packaging, and brand design. The brand saw exponential growth during the pandemic, including multiple record breaking 360 product launches, and expanded into several new retail partnerships such as Ulta and Target.

Los Angeles, Ca & New York, Ny

New York, Ny + San Francisco, Ca

Worked as an art director on advertising, brand marketing, fashion editorials, art projects, and all forms of multimedia from print to film. On set direction, visuals, brand consulting, film direction, concepts, and storyboarding.Clients: New York Times, i-D Magazine, Target, Sotheby’s, Ann Taylor LOFT, Amazon Fashion, Nexxus, MAC Cosmetics, Bloomingdale’s, Chandelier Creative, Arnold Agency, Benefit Cosmetics, J Crew, & Restoration Hardware.

Los Angeles, California, United States

Worked closely with Selena Gomez and her team on bringing a new color cosmetics brand to market called Rare Beauty. Created initial concepts and partnered with esteemed packaging house Established NYC. Led the creative direction on everything from brand naming, identity, competitives, marketing dna, and final packaging design. Developed the final brand concept that celebrates individual beauty, mental health awareness, and uniqueness.

Greater New York City Area

Concepted and set the overall creative direction for brand photography and video for all 1800+ Bath & Body Works stores worldwide. Directed photography and video sets on location and in studio. Collaborated with digital agencies and vendors on special projects frequently. Worked cross functionally with all teams to ensure deliverables meet the expectations of merchants, marketing, and post production partners. Managed and worked closely with the producer on all shoot productions, schedules, comp orders, art buying, talent acquisition, and budgets. Balanced shoot budgets with talent acquisition to exceed deliverables quarterly.

San Francisco Bay Area

Worked on concepts, storyboards, design, and executed the marketing for all North America and Global Gap Adult and Body brand retail store window displays, in-store signage, flagship windows, and special project installations. Leveraged the creative globally to the international markets in Europe and Asia. Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message. Effectively communicated and managed the direction between design, studio, production and vendor business relationships.

Greater New York City Area

• Assisted in handling all American press for Dior Homme by Hedi Slimane, supported Slimane in model casting for his fashion shows, created press releases, organized editorial requests, coordinated events for Art Forum, Rodarte, Chanel, Boudicca, V, and V Man.• Planned exclusive release parties that generated new clients, and promoted Black Frame in worldwide media.

Graphic Design / Art Direction

Activities and Societies: Studio Design, Typography, Branding, Packaging

Bachelor Of Fine Arts - Bfa, Art History

Associate Of Arts (Aa), Product Development