Corporate-wide Consulting Service for business sustainability: - Plan and develop corporate branding, employer branding, ESG, CSR, new biz, etc. - Understand 'Key Your external Customer (KYC)': evaluation & analysis of customer's behaviors and satisfactions - Provide the solutions for Holistic Customer Relations - Design tangible and intangible services for external customers to improve their satisfactionPersonal and Corporate Experience Development: - Understand 'Key Your internal Customer (KYC)' - Develop internal corporate services: internal communication tools, working process, etc. - Build strategies with action plans to make better working environment, to maximize performances with employees (internal customers), and to retain talented employees

- Responsible for global marketing of LED Business in the HQ- Planned global digital marketing and strategies in B2C and B2B- Led a CRM (SAP)-related project with sales and product teams- Managed global, regional and local exhibitions, event, and PR- Accomplished several partnership activities with external business partners- Team and people management

New business consulting in Asian local markets, and Startup's biz and marketing consulting- Asia market researches and feasibility studies for Eurepean SEM and Startups- Digital, social media, and EC incl. vertical-commece and social commerce - Creative employer branding- On and offline service consulting as service designer

- Responsible for marketing performances of the local distributors of EMEA & APAC at International Sales Department of Cybex Global HQ located in Bayreuth, Germany- Go to Market strategies, communication with local distributors and customers, trade marketing, Asia media strategies, CRM, customer journey, premium service strategies, market research, EC performance for EMEA and APAC

o Analyzed feasibilities of new businesses for a Korean credit card company, luxury department store and hotel chains, Indonesian e-Commerce company, and Japanese cosmetic firmo Planned local businesses for international clients in hospitality, F&B and FMCG industries, which wanted to expand their businesses to South Korea o Performed business consulting and set up the KPI and Employer Branding for Start-up digital application companies o Planned digital marketing and e-Commerce strategies for local clients

Developed digital marketing strategy and led digital marketing execution. Set up new strategic planning and digital departments in Indonesia

Based on the Asia Regional Office of Asatsu-DK (ADK)o Corporate Business planning- Planned annual corporate business in the regional office basis- Set up new strategic planning and digital departments in the local offices of South East Asia and the RHQ - Planned local business expansion strategies for Malaysia, Thailand, Indonesia, and Myanmaro New business investment- Led new business development projects: social commerce and content business in Thailand, Singapore, Malaysia and Indonesia- Analyzed and reviewed M&A projects to expand client service business: i.e. purchasing a local mobile service development company and social media-oriented agencyo Client Business and service - Analyzed the regional client’s business operation and marketing performances, and proposed new services and business strategies - Researched local markets and proposed new business planes for Japanese clients who wanted to expand their businesses to Korea and South East Asia

1. Corporate Planning and Strategies (35%)- Corporate planning and strategies including ROI and KPI management - Annual business plans- Performed the Employer Branding plans- Developed Customer Satisfaction Index (CSI) process and managed to improve and client’s services with European local BDs2. Internal and External Corporate Communication in Europe (35%)- Developed Internal Communication Channel based on Europe- Developed internal ‘Knowledge Sharing’ System in Europe- Lead employee’s training for distributing the corporate vision and business strategies- Corporate PR & media relations- Developed the Corporate website and SNS channel3. New Business Development (30%)- Developed Brand & Marketing Program including CSR project (Hyundai & Kia Motors Group) - Led projects to develop digital marketing strategies and new online services

- Built new business model and marketing actions plans and implemented strategies for ‘Out of Home’ market of PepsiCo snacks- Implemented Social media project for Lay’s (PepsiCo’s snacking)

Joined Club Med as a digital marketing supervisor, and then promoted as marketing manager- Worked internationally, especially collaborating with France and Asia RHQ and Asia local offices- Planned annual marketing plan and strategy- Managed brand & launched new products and global brand campaign- Performed marketing mix (ATL, BTL, digital and PR)- Built strategies for globalization and Asia market localization - Built digital marketing plan & strategies and launchedglobally integrated E-Commerce platform- Organized international media event and promotions- Partnership with luxury brands (Calvin Klein, Nike, Sony, etc), and sponsorships- Oversea business trip once a month (France, Swiss, Singapore, Malaysia, Japan, Indonesia, Maldives, Australia, Thailand, etc)

- Developed marketing strategies for existing and potential clients (B2B)- Researched the internet performances of Australian small business

- As marketer, built marketing and advertising plans and strategies for international clients (Dell, Microsoft, Visa Card, Samsung, Sony, Autodesk)- Researched and analyzed customer trend, market and competitors for each clients- As PR manager, managed public relations