My role was originally as Marketing Manager for the global OST Energy offices and renewable energy business, and subsequently changed to a UK and France focused role across broader industry sectors following the acquisition of OST Energy by Edif ERA and then by RINA in 2017.• Creation of, monitoring and reporting on the marketing strategy and budget• Internal communications projects, including Purpose, Way, Values and Mindset and international Internal Communications Ambassador project to unite the group and promote global activities and communications• Development and management of the ‘Hack Your Career’ internal career and service contest, designed to promote talented individuals within the company whilst providing new services and improved process efficiency• Large-scale and niche international and national event management for both the business units and recruitment• Production and publishing of RINA Renewables+ magazine, including market insights from major international clients and key stakeholders• Creation and maintenance, including graphics and writing copy, of company brochures, technical documentation, case studies, websites, and social media campaigns• Worldwide conferences and events across solar, energy storage and wind, as well as space & defence and industry• Management of the company’s global PR presence through the designated agency• Client email marketing campaigns through the aCloud CRM system and Communigator mailing programs• Liaising with the global offices in the Americas, APAC, Africa and Europe to ensure brand recognition and growth together with support for business development activities• Management of 2 brand integration campaigns and customer communication, through targeted email marketing campaigns, collateral, online activities and events.

• Led the marketing activities for ReneSola’s start-up business in Milan, launching the brand on the Italian market with a view to expansion into the Balkan states• Liaised with the company headquarters in China and other worldwide subsidiaries and coordinated the local and global marketing strategies• Analysed and monitored the Italian customer base and sales activities through the CRM system, developing strategy from the data• Prepared technical and promotional material for the local sales team including the creation, modification and updating of company brochures through Adobe graphics programs• Responsible for media relations and the company’s PR presence in Italy and co-marketing opportunities with third-party partners• Designed adverts published in specialist trade press• Managed and participated in solar industry events for the company.

• Tasked with initiating international marketing activities for the export side of the business• Created and revised English, French and Italian language customer orientated documentation• Part of the team charged with changing the internal management system and processes, adopting a more customer focused approach• Collaborated on the design and implementation of new product and sample packaging• Organised and attended the Budma exhibition in Poland.

• Established and built the Italian marketing department and its strategy to develop brand awareness on a national scale• Management of the local team of 7 including objectives, incentives, training and mentoring. Full responsibility for the marketing budget• Organised and presented a series of nationwide conferences and exhibitions aimed at direct and potential customer bases• Designed and launched the Centrosolar Solar Truck mobile demo and customer experience centre• Developed and drove media relations and communications plans and managed the external PR agency• Hosted 2 press conferences in Italy, a press event during Solarexpo 2012, international tour of our facilities in Germany and press conference with members of the board• Public speaking during press conferences, in-house training courses and technical conferences with clients and the media• Produced annual print and online advertising campaigns together with co-marketing initiatives with industry partners for B2B and B2C markets.

• Managed the performance, technical training and results of the sales team and implementation of individual and team objective-based incentive programs• Promoted and developed the MAN and EuroDiesel brands on the local market• Launched 3 new brands into the company portfolio through events, POP campaigns and client testimonials, continuous customer relationship and co-marketing activities• Organised and managed official opening of the new company workshop and offices in Trento• Put together media planning and advertising budgets, and managed media relations both with the official MAN magazine and the industry press.

• Organised and managed major international exhibitions in Germany and France for the Aftermarket Business Unit• Charged with relationship building with current and potential export area customers and agencies across Europe• Ran co-marketing programs with the main customers for European export countries• Carried out statistical analysis of sales performance and customer growth on various European markets• Created various brochures, press publications and advertising material, including first draft of company website.