William Allenfort Email & Phone Number

United States

Scottsdale, Arizona, United States

Greater New York City Area

Direct all Premedia, Print and Digital Publishing.

• Directed all packaging, 3D graphics and client branding.• Developed workflow and QC processes for US Operations and China manufacturing specifically for device customization, and packaging. • Developed and maintained partnerships with clients to execute custom device branding and custom packaging.• Lead and manage internal graphics operations, Flatbed UV, Production Artist, and 3D rendering.• Source and direct freelance creative as necessary

Scottsdale Az

DIRECTOR, PREMEDIA AND PRINT OPERATIONS• Report directly to the VP of Manufacturing, with responsibility for managing the quality, efficiency, and development of all packaging as well as customized POS, OOH, and advertising.• Manage partnerships with all premedia and print suppliers; ensure alignment with budget objectives.• Negotiate with packaging suppliers on KPIs and SLAs (e.g., cost, quality, delivery and service fulfillment). • Principal liaison to NY Marketing and outside design firms for package development and packaging art; additionally principal liaison to Chinese Print and Packaging Operations.• Oversee print suppliers in achievement of package development, refinement and manufacturing goals.• Travel as needed to plant locations in U.S., China and Mexico to direct press runs and package assembly. • Collaborate with Quality Department to create and execute QA protocols for packaging.• Hire and supervise In-house design resources, including identifying and determining needs.

New York City

Directed all premedia, print production and digital graphic archives. Responsible for production and management of Sony’s packaging, advertising, POP, commercial and corporate print including CD/DVD/Blu-ray packaging, special packaging for Sony’s exclusive Box Sets, encoded variable data plastic cards, posters, brochures, flyers, newsletters, promotional materials, catalogs and specialty publications.Communication and policy conduit between the Sony Music Creative Group, the RR Donnelley managed in-house premedia facility, and other Sony departments and business units.Planned and implemented new technology for creative services / premedia production areas.Bring to resolution all print and premedia production issues as the subject matter expert.Developed and communicated the company’s goals and direction to premedia and printing vendors.

Responsible for all systems, software and technical sales support, including researching, specifying and purchasing, and supporting all prepress (Macintosh, PC, Scitex), Proofing, network, internet and back office computer systems,Created proposals and presentations for sales force, assisted in responding to RFPs, assisted in responding to RFQs.Conducted strategic planning and implementation for the sales force and company.