Eric Strait Email and Phone Number

• Develop cross-format content for all internal Beer Division communication channels to support brand objectives. • Implemented a new internal communication channel: Constellation Brands Beer Division Instagram. • Manage social media campaign ideation, curation, and distribution.• Analyze performance to optimize content which resulted in an increased follower count of 26% in a one-year period.• Collaborate with executive leadership and corporate communications on the development of content to drive positive employee outreach and engagement while promoting brand initiatives.• Partner with Modelo Especial, Corona Extra and Pacifico marketing teams to produce various communication materials including internal and external briefing guides and newsletter content.• Collaborate with internal stakeholders to produce and distribute the monthly newsletter Gold Network News (over 3,500 recipients) and the weekly sales newsletter The Update (over 800 recipients).• At direction of the Chief Customer Officer, lead internal logistics, production planning, and event execution of the annual internal sales conference (800 attendees) and external distributor conference (2,000 attendees) with a combined yearly budget of $8 million. • Manage external agency in support of event execution to include all meeting-related communications such as FAQs, presentations, and one-sheeters.

• Developed and edited the monthly Central Business Unit (CBU) newsletter designed to provide tools and resources to the CBU sales organization.• Collaborated with CBU Leadership and managed external agency to plan and execute the yearly CBU roadshow.• Leveraged third-party tools such as Canva, Staffbase, Seismic, and SurveyMonkey to develop and track efficacy of division communications. • Collaborated with leadership to host business unit meetings which included agenda planning and development of internal communications strategies.• Established close relationships with Field Operations and Field Marketing to ensure the delivery of up-to-date content to field sales and leadership.• Subject-matter expert on P2P/SAP Ariba. Developed training materials and hosted training sessions. • Managed the CBU travel & expense budget and division tactical fund totaling over $7 million to ensure expense and budget accuracy.

• Established and maintained strong communication patterns to ensure West Coast distributors and warehouses achieved Constellation sales and operational goals.• Consulted Constellation Distributors on maintaining ideal inventory levels for the purpose of mitigating potential retail out of stocks and aligned demand with CBI expectations.• Utilized analytical resources to drive ideal wholesaler ordering behavior and distribution center efficiencies.• Supported Constellation Distributors during unplanned events and issues in order to meet objectives.