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A global marketer with a deep background in digital media strategies and a track record of providing strategic planning and executional direction to help companies build their brands and grow their revenue.Specialties Include: Worldwide marketing strategies, marketing best practices consult, digital media creation, demand generation, integrated campaigns, marketing automation, content marketing, executive presentations, creative development, brand strategy, product marketing and social marketing strategies.
Jab Productions
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Strategic Advisor And Project DirectorJab Productions Jan 2008 - PresentGreater Boston AreaAn independent marketing consultancy specializing in integrated campaigns, brand asset development and digital media.Services Include:-Global Marketing and Organizational Best Practices Consult-Strategic Digital Media Content Development-Integrated Campaign Planning and Execution-Marketing Automation and Nurture Campaign Development-Product Launch Planning and Execution-Product and Brand Position Development-Content Marketing Strategies
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Interim Marketing Lead And AdvisorSigniant Jan 2016 - Nov 2016Greater Boston AreaBrought in to a $20m venture-backed company on a project basis to advise and oversee the transition of a department in need of organizational and marketing practice evolution. Analyzed marketing results, practices, personnel, budgets and vendors. Presented a one-year marketing and transition plan to the executive team by end of week 4. Moved forward to put into place best practices for marketing automation, digital marketing, demand programs and content marketing. Re-organized, hired and/or re-trained marketing personnel to support new marketing direction and practices. YoY results include a 19% increase in new lead generation, a 14% increase in web traffic and a 22% revenue increase. -
S.V.P., W.W. MarketingNewtek Sep 2014 - Dec 2015Boston, San AntonioDrove 22-person organization to develop and execute global, integrated marketing programs for privately-held technology leader in live video production and streaming. Responsible for segment and product marketing, demand generation, corporate branding and identity, sales enablement, channel marketing, public relations, and events. -
V.P., W.W. Demand GenerationNewtek May 2012 - Aug 2014Boston, San AntonioTransformed a traditional outbound marketing organization into a global metrics-driven demand generation function. Responsible for all world-wide marketing personnel as well as all demand generation campaigns, nurture campaigns, marketing automation, SEM campaigns, retargeting campaigns, global events and channel marketing.
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Sr. Director Of Creative MarketingAvid Nov 2008 - May 2012Greater Boston AreaRe-organized and guided 25-person internal marketing agency into an highly-functioning internal creative marketing agency. -
Director Ww Product MarketingAvid Technology Jan 2007 - Jan 2008$1B software and hardware pioneer serving the film, video and audio industries. Avid provides tools, solutions and services for editing, special effects, recording, publishing and streaming content for motion pictures, TV, web and corporate communications.
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Director, Marketing CommunicationsAvid Technology Aug 2003 - Dec 2006Greater Boston AreaManaged and Directed a 20-person Marketing and Programs team to develop strategy and implement integrated marketing programs that raised awareness and drove global demand to four distinct market segments
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Managing Director Of Creative Development, Marketing And SalesNational Boston, Production Center Dec 1990 - Aug 2003Greater Boston AreaOversaw all functions of New England’s largest television, film and radio production company, providing broadcasters, ad agencies & Fortune 1000 companies with marketing strategies, creative concepts, and production services for implementing branding and marketing campaigns. -
Executive ProducerNational Boston, Production Center Dec 1990 - Sep 1991Initiated a full-service commercial and corporate film production division for a start-up production facility, tripling sales in the first year. Responsible for all creative project decisions and driving profitability for all assignments.
Jim Ball Skills
Jim Ball Education Details
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Mass Communications
Frequently Asked Questions about Jim Ball
What company does Jim Ball work for?
Jim Ball works for Jab Productions
What is Jim Ball's role at the current company?
Jim Ball's current role is Marketing Advisor and Project Director - SaaS/Cloud, Integrated Software/Hardware, Media, Entertainment, B2B, B2C.
What is Jim Ball's email address?
Jim Ball's email address is ge****@****zon.net
What is Jim Ball's direct phone number?
Jim Ball's direct phone number is +197831*****
What schools did Jim Ball attend?
Jim Ball attended Emerson College.
What are some of Jim Ball's interests?
Jim Ball has interest in Music, Photography And The Nfl, Filmmaking, Travel, Blues Guitar.
What skills is Jim Ball known for?
Jim Ball has skills like Creative Direction, Digital Media, Video Production, Video, Integrated Marketing, Broadcast, Product Marketing, Digital Video, Online Advertising, Competitive Analysis, Television, Corporate Communications.
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