Jim Ball Email & Phone Number

Greater Boston Area

An independent marketing consultancy specializing in integrated campaigns, brand asset development and digital media.Services Include:-Global Marketing and Organizational Best Practices Consult-Strategic Digital Media Content Development-Integrated Campaign Planning and Execution-Marketing Automation and Nurture Campaign Development-Product Launch Planning and Execution-Product and Brand Position Development-Content Marketing Strategies

Greater Boston Area

Brought in to a $20m venture-backed company on a project basis to advise and oversee the transition of a department in need of organizational and marketing practice evolution. Analyzed marketing results, practices, personnel, budgets and vendors. Presented a one-year marketing and transition plan to the executive team by end of week 4. Moved forward to put into place best practices for marketing automation, digital marketing, demand programs and content marketing. Re-organized, hired and/or re-trained marketing personnel to support new marketing direction and practices. YoY results include a 19% increase in new lead generation, a 14% increase in web traffic and a 22% revenue increase.

Boston, San Antonio

Drove 22-person organization to develop and execute global, integrated marketing programs for privately-held technology leader in live video production and streaming. Responsible for segment and product marketing, demand generation, corporate branding and identity, sales enablement, channel marketing, public relations, and events.

Boston, San Antonio

Transformed a traditional outbound marketing organization into a global metrics-driven demand generation function. Responsible for all world-wide marketing personnel as well as all demand generation campaigns, nurture campaigns, marketing automation, SEM campaigns, retargeting campaigns, global events and channel marketing.

Greater Boston Area

Re-organized and guided 25-person internal marketing agency into an highly-functioning internal creative marketing agency.

$1B software and hardware pioneer serving the film, video and audio industries. Avid provides tools, solutions and services for editing, special effects, recording, publishing and streaming content for motion pictures, TV, web and corporate communications.

Greater Boston Area

Managed and Directed a 20-person Marketing and Programs team to develop strategy and implement integrated marketing programs that raised awareness and drove global demand to four distinct market segments

Greater Boston Area

Oversaw all functions of New England’s largest television, film and radio production company, providing broadcasters, ad agencies & Fortune 1000 companies with marketing strategies, creative concepts, and production services for implementing branding and marketing campaigns.

Initiated a full-service commercial and corporate film production division for a start-up production facility, tripling sales in the first year. Responsible for all creative project decisions and driving profitability for all assignments.