Bárbara Almeida Marques - 芭芭拉 Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

- Managing three funtional areas: Customer Service, Depositary Bank, Marketing- Transforming the Bank with the implementation of digital journeys to better serve national and international Clients- Line managed a team of 14 people

Lisboa, Lisboa, Portugal

- Managing a digital transformation project and a new business line creation for the bank, with the implementation of digital platforms for web and mobile- 100% digital account opening process- Developing and implementing a strategic marketing plan for the platform promotion and potential leads generation- Find simple solutions for complex problems- Line managed a team of 5 people: 3 senior commercial relationship managers and 2 marketing and communication associates

Taguspark, Porto Salvo

- Supporting the Bank’s 2021 Value Creation Program, ensuring the implementation of the digital transformation strategic plan and the retail banking market leadership on digital activation and digital sales.- Scaling up the digital sales through superior mobile journeys, products and service, and monitoring and coordinating digital marketing campaigns and new partnerships business model. - Line managed a team of 5 senior analysts with responsibility for coaching and improving performance.

Taguspark, Porto Salvo

- Supported the Bank’s 2021 Value Creation Program, through a transformation of the value proposition for affluent (and mass affluent) customers focused on the service model and the investment and retirement solutions. - Led the implementation of several work streams of the Bank’s strategic and transformational plan for 2016-2018, particularly customer sub-segmentation and remote/digital strategy, to increase the affluent customer base by 10% and double profitability in 2 years’ time. - Line managed a team of 4 young analysts with responsibility for coaching and developing marketing skills.Developed skills:- team & stakeholders management (coaching, delegation, influence, negotiation...)- project management- change management- stress management- problem solving skills- presentation skills (stage and camera)

Taguspark, Porto Salvo

- Developed detailed Bank’s strategic and transformational plan for 2016-2018, focused mainly on the distribution model redefinition, digital transformation, affluent business revamp, SME and Corporate business increase, credit recovery and processes optimization and cultural transformation. Managed internal and external consultant teams to get consensus about top priorities. - Supported CEO’s analysis and actions to reinforce the Bank’s balance sheet, increase regulatory capital ratios and recovery of profitability of the Bank's domestic operation, through the optimization of operating costs.- Organized several events, roadshows and meetings (agenda, protocol, setup, meals planning, presentations, speaches and other contents)Developed skills:- analytical skills- problem solving skills- strong communications skills (verbal and written)- flexibility- stress management- change management- event management

Taguspark, Porto Salvo

Working with Mbcp's Chief Economist. Main responsabilities: - technical support to executive board members;- economic assessment and analysis of general industries, establishing an internal rating model for risk assessment;- monitoring and analysis of macroeconomic indicators (Portugal, Poland, Romania, Greece, Angola and Mozambique); - development of models for forecasting macroeconomic and financial variables (Portugal); - reports and presentations about economic topics, business banking and regulation subjects for internal customers;- economics speaker at Clients and Investors roadshows;- periodic participation in the Portuguese newspaper's blog.Developed skills- strong analytical skills- problem solving skills - strong communications skills (verbal and written)- autonomy - sensitivity to understanding diverse cultures

Fast-track development program.Fulfilled rotations in the following areas:- Retail branches experience: Mass-Market and Affluent/Small Business (3 months)- Direct Banking - Internet and Mobile: analysis of the viability of the non-financial offer on the website and creation of a new business model for SMS-banking channel (2 months)- Millennium Bank Poland - Processes Department/Operations Department-Operations Support Team: analyst in a team responsible for the project Lean in Mortgage aiming to restructuring and optimizing the process (4 months)- Compliance Office - Risk Assessment: analysis of K.Y.C. electronic solution (1 month)- Corporate Segment - Assistant of Relationship Manager experience (2 months)- Economic Studies Department: design, implementation and participation in a periodical report about portuguese macroeconomic indicators and news; board executive members support; contributions for institutional presentations and for the Bank's Annual Report and the Sustainability Report for 2009 (3,5 months)- IT department - Channels: participation in the development of a new branch application as business analyst - sitmap and application manual (1 month)- IT department - Channels: project manager - Activo Bank web developments phase II (5 months)Parallel Projects:- Médis Case Study - participation in the development of a case study about Médis and its corporate strategy, by association with AESE_______________Program Description (Portuguese):http://www.millenniumbcp.pt/pubs/pt/grupobcp/carreiras/article.jhtml?articleID=399401

- Invited to represent Millennium bcp and support EFMA meetings with Affluent & Private Banking experts to share best practices and work together on some common challenges.

- Developed multiple analysis and studies to define the best initiatives to ensure the highest profitability until 2010, in collaboration with an external consultant team from Mckinsey.

- Summer Internship of 5 weeks at Corporate Finance Department, developing an analysis of the Portuguese Construction Sector. - Recognized and rewarded as one of the best trainees of that year.

Building Digital Partnerships And Ecosystems, Digital Strategy

Building Digital Partnerships and Ecosystems Programme was and insightful experience that helped me to understand how to build ecosystems.

Strategy In The Age Of Digital Disruption Online Programme, Digital Strategy, Distinction (Top 10%)

Strategy in the Age of Digital Disruption Programme provides the strategic tools, concepts and perspectives that allow us to develop.

Msc/Ba, Economics

Activities and Societies: "Economia Humanista" (blogger) Master Dissertation: "Foreign Exchange Speculation Strategies" (in collaboration.

Erasmus, Economics