Bárbara Almeida Marques - 芭芭拉 Email and Phone Number
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Experienced Strategic Marketing Manager with more than 15 years of experience in the banking industry. Considered as a generalist. Skilled in Business Planning, Analytical Skills, Management, and Marketing. Adept in monitoring and reporting marketing objectives, to maintain internal communications and decision-making processes. Pragmatic and result oriented, Strong support of professional profile with a Strategy in the Age of Digital Disruption Online Programme and a Building Digital Partnerships and Ecosystems Online Programme, both from INSEAD.
Bison Bank
View- Website:
- bisonbank.com
- Employees:
- 84
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Head Of Customer Service And SupportBison BankLisbon, Portugal -
Head Of Customer Service & SupportBison Bank Apr 2024 - PresentLisbon, Portugal- Managing three funtional areas: Customer Service, Depositary Bank, Marketing- Transforming the Bank with the implementation of digital journeys to better serve national and international Clients- Line managed a team of 14 people -
Head Of Online BankingHaitong Jul 2022 - Apr 2024Lisboa, Lisboa, Portugal- Managing a digital transformation project and a new business line creation for the bank, with the implementation of digital platforms for web and mobile- 100% digital account opening process- Developing and implementing a strategic marketing plan for the platform promotion and potential leads generation- Find simple solutions for complex problems- Line managed a team of 5 people: 3 senior commercial relationship managers and 2 marketing and communication associates -
Head Of Digital Engagement Strategy & Sales DepartmentMillennium Bcp Sep 2019 - Jul 2022Taguspark, Porto Salvo- Supporting the Bank’s 2021 Value Creation Program, ensuring the implementation of the digital transformation strategic plan and the retail banking market leadership on digital activation and digital sales.- Scaling up the digital sales through superior mobile journeys, products and service, and monitoring and coordinating digital marketing campaigns and new partnerships business model. - Line managed a team of 5 senior analysts with responsibility for coaching and improving performance. -
Head Of Affluent And Non-Resident Clients Department - MarketingMillennium Bcp May 2015 - Sep 2019Taguspark, Porto Salvo- Supported the Bank’s 2021 Value Creation Program, through a transformation of the value proposition for affluent (and mass affluent) customers focused on the service model and the investment and retirement solutions. - Led the implementation of several work streams of the Bank’s strategic and transformational plan for 2016-2018, particularly customer sub-segmentation and remote/digital strategy, to increase the affluent customer base by 10% and double profitability in 2 years’ time. - Line managed a team of 4 young analysts with responsibility for coaching and developing marketing skills.Developed skills:- team & stakeholders management (coaching, delegation, influence, negotiation...)- project management- change management- stress management- problem solving skills- presentation skills (stage and camera) -
Ceo'S OfficeMillennium Bcp Jul 2012 - May 2015Taguspark, Porto Salvo- Developed detailed Bank’s strategic and transformational plan for 2016-2018, focused mainly on the distribution model redefinition, digital transformation, affluent business revamp, SME and Corporate business increase, credit recovery and processes optimization and cultural transformation. Managed internal and external consultant teams to get consensus about top priorities. - Supported CEO’s analysis and actions to reinforce the Bank’s balance sheet, increase regulatory capital ratios and recovery of profitability of the Bank's domestic operation, through the optimization of operating costs.- Organized several events, roadshows and meetings (agenda, protocol, setup, meals planning, presentations, speaches and other contents)Developed skills:- analytical skills- problem solving skills- strong communications skills (verbal and written)- flexibility- stress management- change management- event management -
Economic ConsultantMillennium Bcp Sep 2010 - Jul 2012Taguspark, Porto SalvoWorking with Mbcp's Chief Economist. Main responsabilities: - technical support to executive board members;- economic assessment and analysis of general industries, establishing an internal rating model for risk assessment;- monitoring and analysis of macroeconomic indicators (Portugal, Poland, Romania, Greece, Angola and Mozambique); - development of models for forecasting macroeconomic and financial variables (Portugal); - reports and presentations about economic topics, business banking and regulation subjects for internal customers;- economics speaker at Clients and Investors roadshows;- periodic participation in the Portuguese newspaper's blog.Developed skills- strong analytical skills- problem solving skills - strong communications skills (verbal and written)- autonomy - sensitivity to understanding diverse cultures -
People GrowMillennium Bcp Sep 2008 - Sep 2010Fast-track development program.Fulfilled rotations in the following areas:- Retail branches experience: Mass-Market and Affluent/Small Business (3 months)- Direct Banking - Internet and Mobile: analysis of the viability of the non-financial offer on the website and creation of a new business model for SMS-banking channel (2 months)- Millennium Bank Poland - Processes Department/Operations Department-Operations Support Team: analyst in a team responsible for the project Lean in Mortgage aiming to restructuring and optimizing the process (4 months)- Compliance Office - Risk Assessment: analysis of K.Y.C. electronic solution (1 month)- Corporate Segment - Assistant of Relationship Manager experience (2 months)- Economic Studies Department: design, implementation and participation in a periodical report about portuguese macroeconomic indicators and news; board executive members support; contributions for institutional presentations and for the Bank's Annual Report and the Sustainability Report for 2009 (3,5 months)- IT department - Channels: participation in the development of a new branch application as business analyst - sitmap and application manual (1 month)- IT department - Channels: project manager - Activo Bank web developments phase II (5 months)Parallel Projects:- Médis Case Study - participation in the development of a case study about Médis and its corporate strategy, by association with AESE_______________Program Description (Portuguese):http://www.millenniumbcp.pt/pubs/pt/grupobcp/carreiras/article.jhtml?articleID=399401 -
Affluent And Private Banking Council ChairwomanEfma Jan 2018 - Sep 2019- Invited to represent Millennium bcp and support EFMA meetings with Affluent & Private Banking experts to share best practices and work together on some common challenges. -
Trainee - Project Millennium 2010Millennium Bcp May 2008 - Jul 2008- Developed multiple analysis and studies to define the best initiatives to ensure the highest profitability until 2010, in collaboration with an external consultant team from Mckinsey. -
TraineeMillennium Bcp Jul 2006 - Aug 2006- Summer Internship of 5 weeks at Corporate Finance Department, developing an analysis of the Portuguese Construction Sector. - Recognized and rewarded as one of the best trainees of that year.
Bárbara Almeida Marques - 芭芭拉 Skills
Bárbara Almeida Marques - 芭芭拉 Education Details
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Economics -
Economics
Frequently Asked Questions about Bárbara Almeida Marques - 芭芭拉
What company does Bárbara Almeida Marques - 芭芭拉 work for?
Bárbara Almeida Marques - 芭芭拉 works for Bison Bank
What is Bárbara Almeida Marques - 芭芭拉's role at the current company?
Bárbara Almeida Marques - 芭芭拉's current role is Head of Customer Service and Support.
What is Bárbara Almeida Marques - 芭芭拉's email address?
Bárbara Almeida Marques - 芭芭拉's email address is b.****@****ail.com
What is Bárbara Almeida Marques - 芭芭拉's direct phone number?
Bárbara Almeida Marques - 芭芭拉's direct phone number is +3512111*****
What schools did Bárbara Almeida Marques - 芭芭拉 attend?
Bárbara Almeida Marques - 芭芭拉 attended Insead, Insead, Universidade Católica Portuguesa, Copenhagen Business School.
What are some of Bárbara Almeida Marques - 芭芭拉's interests?
Bárbara Almeida Marques - 芭芭拉 has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Bárbara Almeida Marques - 芭芭拉 known for?
Bárbara Almeida Marques - 芭芭拉 has skills like Banking, Business Strategy, Economics, Corporate Finance, Financial Markets, Management, Analysis, Management Consulting, Finance, Macroeconomics, Investment Banking, Financial Analysis.
Who are Bárbara Almeida Marques - 芭芭拉's colleagues?
Bárbara Almeida Marques - 芭芭拉's colleagues are Miguel Coutinho Cabral, Emma Claire Zhang, Rui Miguel Costa, André Desterro, Miguel Tavares, Nuno Da Rocha Correia, Rodrigo Mourão.
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