Bala Muralikrisshna Email & Phone Number

Greater Seattle Area

Leading the team responsible for AWS Channel Strategy, Revenue and Programs (Solution Provider Program, Managed Service Provider Program and Distribution Program), globally.

Seattle, Washington

Responsible for developing and managing the Global Distribution Program. Responsibilities include, owning the revenue, owning the global Go-To-Market strategy, building the program framework, shaping partner incentives, global expansion, manage development of internal and partner facing enablement, build and manage program branding and marketing assets, and defining program terms and contracts, working with legal and tax teams.

Bengaluru

Responsible for partner revenue growth and success in the region. Led a six-member team to drive partner recruitment, APN progression, integration with AWS sales teams, driving demand generation and pipeline progression. Coaching the team of senior professionals and supporting their career progression is a key part of the responsibility. Owned and drove Geo-expansion initiative, Enablement initiative for India partner ecosystem. Signed and set up the India Distribution business for AWS and scaled the distribution partners to global standards

Took over the Channel Partner Division for the top IBM Software Brand of Software. Grew revenue 3 times in 30 months by expanding channel, growing key segments of the business by building specialization. Engaged with GSIs, Devops focused channel partners, Public Sector Channel Partners and Distributors to grow Rational Software revenue. Drove channel expansion and revenue programs through one of the Distributors, Redington India Limited., who was awarded as the best Distributor globally. Drove participation in partner programs apart from devising tactical & strategic programs as per business need. Formulated innovative enablement models like Lab residency, shadowing and implemented marketing, lead management, functions to enable high contribution from channels.

Promoted to spearhead IBM’s East India and SAARC Countries business. Recruited an all-new partner team and built the run-rate server and storage business, software and services business. Led a team of 8 members and doubled the regional revenue in the 2 ½ years I held this role.

Redington was in resurgence in IBM Intel range of Servers. It was very interesting and challenging to drive Redington across the STG products by strategising the growth as the leading distributor across all boards for IBM. Manage end to end relationship, handling initiatives, solving business management issues, driving the distributor acheive set goals. It is a pleasure mananging $100+ Million a year business through Redington for IBM..

Was responsible for Business across to handle sales & distribution of Toshiba Notebooks. Won back many Corporate accounts & created a retail network for Toshiba across chennai. Grew the market by 400% during the tenure.Awards:NAtional Award for Most New Accounts.Best Executive Channel Development.

Started as a Sales trainee and was handling SMB, IT & ITES accounts across all product lines. Got a lot of spread into SMB space and won business from many new accounts. Created a very good account yield in the major potential accounts. Was Successful and have always been acheiving above the targets. Won many awards and recognitions throughout the tenure.

Was the one who developed their entire office automation system through Oracle+ D2000. Could not sit along post development of the entire system and with a flair to Sales decided to shift careers.

Gniit, It

Economics

Higher Secondary, Accounting