Nida Baloch Email & Phone Number

Chapel Hill, Nc, Us

Raleigh, North Carolina, United States

•Conducted competitive analysis across social platforms (Instagram, TikTok, LinkedIn) to evaluate gaps in strategy and define KPIs for analysis•Developed and managed a comprehensive content calendar to ensure cohesive and strategic messaging, utilizing project management techniques for scheduling and performance tracking.

Boston, Massachusetts, United States

•Utilized Google Analytics to track key performance indicators (KPIs) such as conversions and customer lifetime value (CLV) and provided data-driven improvement recommendations.•Leveraged Marketo to conduct A/B testing on email marketing content, significantly enhancing B2C interactions and boosting the click-through rate (CTR) leading to an increase in sales.•Conducted on-site market research to identify customer pain points and competitive advantages, providing insights to support broader research project.•Engaged SurveyMonkey to create and employ a conjoint analysis research project to optimize consumer preferences for maximum benefit realization such as referral programs, tiered memberships, and dedicated buyer support.

Chapel Hill, North Carolina, United States

•Managed a ten-member executive board to orchestrate events for Pakistani student body and broader community.•Organized year-long charity initiative, raising over $3,000 for victims of 2022 Pakistan Flood.•Developed budget for academic year, securing one of the highest allocations of funds requested out of all organizations, prompting interview by UNC school paper ‘The Daily Tarheel’.

Chapel Hill, North Carolina, United States

•Led organization’s merchandise production and marketing campaign, leading to sold-out inventory two consecutive occasions.•Managed content across social platforms to connect with student body, including creation of content for Instagram Reels, TikTok, and YouTube.•Formulated public relations statements on behalf of organization to keep members informed of relevant social issues and crafted call-to-actions (CTAs), driving an increase in audience engagement.

Morrisville, North Carolina, United States

•Promoted company achievements in a storytelling format through written articles, graphics, and videos, with a special project highlighting Nufarm manufacturing plant production teams and their role in supporting the food supply chain.•Orchestrated full-cycle marketing campaign (pre-production to post-production) of 15+ employee interviews using Adobe Cloud tools including Adobe Premiere Pro and Adobe Illustrator.•Coordinated external partnerships with talent (voice actors, animators) to enhance quality of content across channels including Facebook, Youtube, and in-person conferences.•Created deliverables such as comparative analysis matrix and project timetable shared through Microsoft PowerPoint to be presented to C-Suite leadership.

Las Vegas, Nevada, United States

•Coordinate branding efforts in terms of establishing name, logo, and color scheme•Conduct user research at local gyms to see which products were missing from customer profiles•Gained knowledge on Shopify store and created landing page

Business Administration

Education record