Barbara Balogh Email & Phone Number

Budapest, Hu

Horsholm, Dk

Leading the regional marketing strategy and organisation across 15 markets in the region,including local execution both to B2C and B2B audiences. My team is responsible for the following areas: Marketing Communication, CXU and Media, PR, Social Media, Product and Innovation, Consumer Insights and Data, Market activation and planning. Full P&L responsibility on the marketing budget both regional and local end, with a team of 50+ people located across the markets and the regional head office in Budapest. My role directly reports to the Executive board via the CMO. Within this leadership role I am part of the Regional Management Team of CEE as well as the Global Marketing Management Team.

Budapest, Budapest, Hu

Amsterdam, Nl

As a member of HEINEKEN Hungary’s Management Team I am responsible of driving the commercial vision and ambition of the company both via category, portfolio and brand strategy. Leading the team of 30 people for marketing, trade marketing and data & commercial analytics team with 8 direct reports across these functions. Managing 13 brands in our portfolio-both international and local brands-in three different categories. Innovation and data driven marketing are the growth motor of the double digit growth both in terms of premium revenue as well as organic profit growth already in the first year. Being so proud of my team as our local brand Soproni won a Gold as well as the Platinum Effie in 2019.

Amsterdam, Nl

Designing and leading the Opreating downstream model globally for Craft beer portfolio to roll out international craft brands across 32 markets. Working in matrix organisation where being as project lead ensure alignment on timing, strategy,portfolio via the right operating model both between the production locations and the selling markets, as well as strong collaboartion with the brand owners and commercial team globally. As this a new category and being core team member of the Global Craft team also working together on the strategic planning process, and to develop global capabilties both at Supply chain and Commerce to deliver results and growth according to the plans. Directly reporting to the Global director, and managing a team of direct reports at the head quater.

Amsterdam, Nl

Develop and implement company innovation strategy to leverage the business • As a new role the CMI Head is a business contributor by providing strategic information to the business that shapes portfolio, brand and innovation strategies whilst measuring marketing effectiveness.• Partner to inspire consumer insight generation in business teams• Lead Brand Health measurement• Partner in brand Positioning development• Develop and execute the Innovation Research agenda• Manage research stage gate process of concept development, liquid and packaging testing, and partner in launch plan• Manage and optimize Opco budget and Resources to increase ROI of research spendingManage and lead the local CMI team.

Amsterdam, Nl

Leader of the Innovation strategy and Low/No category (Gosser, Soproni Radler and 0.0% porpositions):leading innovation projects (new product development, CVE, packaging, recipe, portfolio optimisation etc.) and launch plans from a marketing perspective for the Radler and non-alcoholic portfolio. Create E2Evalue chain transparency and drive premium revenue grwoth via category development.mManaged cross-functional projects in strong cooperation with the supply and production teams of the two local breweries and well as work closely with the Global Team on concept and product development as a pilot market.Main responsibilities as Innovation manager:•Develop and implement company innovation strategy in line with the strategic plan•Lead the Front-end and ‘Innovation Funnel’ process, while stimulate innovation throughout the organization•Identify growth opportunities and drivers through key initiatives with activation plans•Lead implementation of the strategies into the everyday business approach of the company•Develop and re-adjust an optimal brand portfolio through significant portfolio optimization together with a comprehensive and competitive packaging mix strategy by segmentation and differentiation• Find new product solutions outside of beer category, established near-beer approach using existing brewing credentialsSet up an innovation structure within the company that enables an efficient and effective management of innovation projects

Amsterdam, Nl

Directly reporting to marketing director with full P&L responsibility of cider portfolio and imported global brandsResponsible for re-launching Strongbow global cider brand and increase the sales volume by 90% within a year and doubled the market share within cider category.Due to the successfull integrated campaign in 2015 won two Effie Gold Award one in Food/Alcoholic beverages and one in Launch/Re-launch category

Amsterdam, Nl

Soproni brand became the nr. 1 beer brand of Hungary by 2012 due to the consistent brand building.The Soproni brand has won one Effie Gold and the ultimate winner Effie Platinum Award in 2012 work long term brand building for market leadershipAs brand manager with full responsibility for Soproni ATL image platform with National Pride campaign development, gaining experience in ATL development.Leading the product and packaging development project on Soproni Fekete Démon furit flavoured beer line extensionWon a Silver Effie Award in 2013 in Alcoholic beverage category for establishing the beer specialty segment with Soproni Démon launch in HungaryShared P&L and budget responsibility with Group brand manager on Soproni mainsteram beer brand whihc is the biggest brand in HEINEKEN Hungary's portfolio with cca. 22 SKU and 900.000 HL sales volumeLeading a team of 2 people one Junior Brand Manager and Assistant brand manager

Amsterdam, Nl

Reporting to the premium portfolio manager being responsible for Heineken global brand with full budget responsibility.Adapting global ATL campaigns and artworks.Local execution of global activation platforms for example: Heineken UCL sponsorship, Starworld Tour campaign.Responsible for concept develpment and local execution with BTL agency for Heineken Balaton Sound sponsorship and event programs and brand appearance.Global brand plans to manage and translate into relevant local brand activations.Develop and monitor yearly communication plans, manage media plans and budget with media agency.

Blackfriars, London, Gb

Being Responsible for Rexona for Women and later Axe brand marketing strategy and activation execution for the following CE countries:Hungary, Croatia,Slovakia, Bosnia and Czech Republic with directly reporting to Regional Category manager. Number of subordinates in my team 2: Marketing Trainee and a Brand Builder (located in Hungary)Being a dotted line manager for 4 person seated in the other CE markets with own project management and execution of local activations but reporting responsibility on budget and communication plans.Main tasks:- Take part in annual marketing planning, in budget planning and budget-following-Global brand plans to manage and translate into relevant local brand activations-Develop and monitor yearly communication plans, manage media plans and budget with media agency- Take part in new promotion planning, in new product development- Take part in developing packaging and communication materials- Execution and evaluation of marketing promotions with alignment of sales department and activity plan-Brand budget management and reporting

Blackfriars, London, Gb

As a university graduate spent my internship at Unilever Hungary, as Assistant Brand Manager on Deodorant category.Helped the daily work of the Brand Manager on Rexona for Women brand, making brand analyses from Nielsen database and budget reporting in SAP database.Being responsible for Artwork coordination in Pearl artwork system.As Rexona for Teens were just newly launched to the market I've got the opportunity and become responsible for the consumer activation and media activation plan execution of this line extension. This project helped me to develop my professional skills and knowledge on consumer insights, and brand management as well as to work with global brand team.

Pcc Business Coach, People & Leadership Development

Master Of Business Administration (M.B.A.), Executive Mba

Bachelor Of Arts (Ba), Marketing/Marketing Management, General