Working with the Content & Publishing team to create Social Media Strategies for clients, implement them & provide the necessary training.

- Successfully launched my own business from scratch in the F&B sector, providing B2B services by supplying cafes all over the UAE with bakery & pastry items. - Concept creation and conducting market research, feasibility study and P&L analysis prior to launch. - Project management at pre-launch stage including selection of location, fit-out contractor and completion of government processes and approvals.- Supervising the work of the selected fit-out contractor and support on space planning, selection of suppliers and ensure application of all Municipality & Civil Defense requirements.- Creating the organizational structure of the company & recruitment of all staff both admin and back of house.- Supervising the creation of the brand in terms of story, visual identity & tone of voice as well as devising a Marketing strategy to promote the brand solely through Social Media.- Supervising development of menu & provide staff training to ensure high quality & consistency. - Managing day-to-day operations from selection of ingredients, purchasing, to supervising client relations & delivery schedules.- Managing client relations and conduct regular meetings & tasting sessions with clients in order to increase sales. - Conducting regular market research in order to provide the highest quality products and keep up with food market trends.

Consultant in the Partnerships team supporting with Sharjah Entrepreneurship Festival 2022.

- To manage the development and implementation of campaigns focused on consumer to consumer engagement. - Leveraging the entire social ecosystem (domestically and globally) to generate highly impactful User Generated Content (UGC) as the primary source of content for marketing and promoting Dubai as a tourism destination. - Continually improving quality of UGC through some curation and growing this with regularity, including the refinement of strategy for existing channels – Facebook, Instagram and Twitter – as well as launching and development of new channels and products including Snapchat, Periscope and Facebook live. Working closely with the Creative content hub on concept generation and execution of innovative approaches to new content delivery. - Creating community direct engagement and advocacy through residents – across segments and nationalities, tourists (first time and repeat), business visitors and resident expat entrepreneurs/professionals, topic specific influencers and the like, and maintaining a curated and highly engaged database of MyDubai ambassadors. - Amplification: develop strategy to push content out both through the social eco system and on Dubai Tourism’s own channels (while maintaining independence), in addition to looking at a structured broadcast, content partnership, competitions, event marketing, brand affiliation and influencer strategy to further amplify. - Development and delivery of strategies to create purely UGC driven brand equity via partner engagement, leveraging loyalty databases for direct marketing and outreach efforts, incentive driven programmes to generate sustained resident engagement and interest, and to ultimately drive campaign programmes that ensure engagement / interest / conversion metrics are achieved across the target audiences via the effective delivery of this content to serve Dubai Tourism’s objectives.

- Plan, set direction and execute long term strategic vision of Digital communication for all commercial and corporate segments.- To lead and be responsible for the implementation of the digital communication budget allocated for all segments (over AED 11M), seek to maximize value of spend, bring efficiencies in process which add profitability to the unit.- Develop Digital Communication Strategy and align with Marketing, Brand and Communication, IT and Customer Care, Sales - Consumer, Business, Content & VAS, Corporate in order to set-up a clear and integrate 360 degree digital communication strategy and establish communications road map as well as ensure the implementation within the allocated budget year on year.- Initiate, develop and drive Digital media buying strategy, for assigned Consumer, Business, Content & VAS, Corporate segments. Proactively monitor, and track Performance of the digital media strategy as needed to actively support Marketing and Sales in achievement of KPIs to support increased product sales and service usage.- Define key matrix to maximise spent on SEM, and SEO efforts, provide impetus to team with clear set of instructions.- Identify, negotiate and implement Digital affiliate program with sites sales and lead generation.- Develop, formulate and recommend the budget for the Consumer, Business, Content & VAS, Corporate segment communications roadmap and implementation of strategy in order to align with Marketing, Brand and Communication, IT and Customer Care, Sales and ensure successful support of communications and revenue KPI achievement.- Control, monitor and report on allocated budget split among business services.- Initiate, develop and drive direct cost optimization efforts in order to maximize return on investments on campaigns and drive best value from communication solutions provided.Coach, educate, motivate and inspire internal and external team members about best practices and emerging trends.

- Develop the Social Media strategy of the company, adopting relevant Social Media techniques into the corporate culture and into the company's products & services as well as define the implementation within budget year on year- Initiate, oversee and manage social media campaigns to support Corporate & CommercialKPIs - including concept, execution, budgets, successful delivery and post-campaign analysisLead the selection process for any required new vendors (e.g. Social Media agency) from project initiation, to writing & structuring the RFP document & supervising the selection to guarantee that the best in the market has been selected to achieve the targeted KPIs.- Responsible for all of our communications on our official social media channels (e.g. www.fb.com/du, www.linkedin.com/company/du , www.youtube.com/theduchannel , www.twitter.com/dutweets, www.instagram.com/dutweets) as well as conversations about du in other channels (e.g. blogs, forums, news sites) which we do not control.- Control & oversee operations with external agencies as well as Customer Operations department to ensure customer questions & issues on social media channels are answered & resolved in the shortest possible time.- Actively develop, manage and maintain a healthy and strategic working relationship with internal and external partners as well as agencies in order to ensure that these extended teams are regularly kept updated and are engaged and driven to support the achievement of the communications strategy within du brand values and guidelines.- Enhance Customer Experience by providing regular insights on the most common topics discussed on Social Media with regards to our Customer Service levels, to further develop and grow positive customer experience in line with du brand values and guidelines to meet Marketing KPIs and Customer Experience mandate.

• Create, develop and manage Social Media initiatives, working closely with PR and Consumer and Enterprise Divisions for delivery.• Devise and manage an innovative social media plan ensuring a communication standard that meets with the du brand strategy and values• Review social media and email performance in a timely fashion using web analytics and agency reporting• Monitor competitive media activities (interactive promotions & strategies) in the target markets.• Design and monitor du blogging tools to ensure they are active and in-line with objectives.• Implement Social Media programs as requirements and opportunities arise. • Develop engaging Online Events and create Online Brand awareness. • Look for Social Media angles for all online activity developed.• Keep up-to-date with the latest developments in Social Media and their potential applications within du. • Liaise with the PR team and other departments where appropriate.

- Serve as du’s main focal point for all corporate advertising & branding needs and manage all corporate communications in relation to du- Manage all du corporate advertising, from brief, to design, to production, and distribution- Brief and manage the agency to create corporate campaigns including all TV, outdoor, Ramadan corporate ads as well as CSR campaigns.- Maintain company style guides to ensure consistent application, and establish and maintain brand identity graphic standards and components, and interface with BU designers- Support the business units in the creation and development of products, services & campaigns, in order to ensure identity guidelines are strictly adhered to- Develop and implement creative plans that support the communications strategy- Liaise with creative agency to produce creative campaigns, communications collateral, and support publications and events for both external and internal audiences