Pedro Balsemão work email
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Pedro Balsemão personal email
Data-driven marketing specialist with international experience. Technical leader of big data solutions, responsible for defining, developing and implementing systems for processing high volumes of data with high availability. I transform business problems into products and solutions with the help of technology.
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CeoAtendo Dec 2022 - PresentPorto Alegre, Rio Grande Do Sul, Brasil- Startup do segmento de customer experience fundada e liderada por mim, cuja missão é proporcionar experiências de atendimento ao cliente mais ágeis e menos frustrantes.- Envolvimento direto na exploração e definição de estratégias de go-to-market, posicionamento e product-market fit.- Planejei e implementei a arquitetura da solução em ambiente Amazon Web Services, incluindo pipelines de integração contínua, ambientes de desenvolvimento e produção e estrutura de monitoramento e observabilidade. -
MembroFounders Club May 2023 - PresentBrasilUm clube exclusivo para fundadores de startups com foco em educação e relacionamento, voltado para empreendedores que buscam conhecimento para superar seus desafios.Nosso propósito é fomentar o empreendedorismo por meio da educação, cooperação e colaboração, através da construção de trilhas de conhecimento e redes de relacionamento, colaborando no crescimento das startups.Apoiar o desenvolvimento do ecossistema de empreendedorismo e inovação como um todo, auxiliando iniciativas que geram emprego e renda, impactando em melhor qualidade de vida para pessoas.Seja membro!Nossos valores:- Integridade;- Inovação;- Give first;- Give Back;- Paixão pelo que fazemos;- Empatia com empreendedores, investidores e agentes do ecossistema;- Cooperação, colaboração e não competição;- Transparência;- Hard work. -
Diretor Sênior De Pesquisa E DesenvolvimentoPmweb Jul 2021 - Dec 2022Porto Alegre, Rio Grande Do Sul, Brasil -
PartnerPmweb Sep 2017 - Dec 2022Porto Alegre, Rio Grande Do Sul, Brasil -
Gerente De TecnologiaPmweb Nov 2019 - Jun 2021Porto Alegre, Rio Grande Do Sul -
Analytics & Insights ManagerPmweb, A Wunderman Company Jul 2017 - Nov 2019BrazilHead of insight generation processes, from ad-hoc studies, reports and analysis to automated dashboard and business intelligence solutions.* Manager of a team with 13 employees, including Statisticians, Software Engineers, Front-end Developers and Web Analytics specialists.* Product manager of Pmweb Context, a custom-build data management platform for data aggregation, visualization, and activation for transacional, web behavior and CRM data.* Conducted the creation and automation of all sorts of reports and dashboards, including daily analysis of online media spend, realtime systems monitoring, and A/B or multivariate tests.* Led the overhaul of measurement and reporting methods for the Conersion Rate Optimization unit. -
Solutions ArchitectPmweb Marketing Cloud Services Oct 2014 - Nov 2019Porto Alegre Area, Brazil* Responsible for translating business problems into technical specifications for developers and architecture of digital marketing technology solutions, managing front-end, back-end, and data modeling. * Manager of big data operations, leading the implementation of tools such as Tableau, Apache Hadoop, Hive, and Spark for analysis and processing of huge volumes of data.* Chief engineer for Rockin’ Tags, proprietary technology for collection, processing and activation of web behavior data develop by Pmweb, processing more than 25 million requests per day.* Specialist in implementing architectures for ingestion of high volumes of data with high availability on Amazon Web Services environments.* Product owner and lead developer of performance metrics analysis platform that oversees more than 1.6 billion monthly e-mails sent through Oracle Responsys Marketing Suite.* Technical leader for Oracle Eloqua and Bluekai verticals, responsible for drafting solutions, managing the support staff and operating the platforms, as well as the analytical tools for Let’sBook, a booking engine for the travel industry. -
Co-Founder & Product DirectorOto Crm Jan 2021 - Dec 2022Head of Product and Software Engineering teams, responsible for recruitment, training and development of these developers. Promoted 7 middle managers (tech leads), and introduced DevOps culture to the team, with code review and CICD practices. Lead the transition of a customer data platform from Amazon Web Services (AWS) to Google Cloud Platform (GCP), with large experience on microservices and high availability environments, as well as the modernization of data pipelines with Python and legacy projects from ASP.NET to NodeJS and Dotnet Framework. -
Marketing PlannerGrupo Rbs Dec 2012 - Sep 2014Porto Alegre E Região, Brasil* Interim leader for Pense Empregos business unit, sharing commercial, marketing, and financial decisions with our CEO.* Key player on the rebranding process of the product, influencing a campaign with online, press, radio, and TV media. In three months, new subscribers grew 67%, and website audience went up 60%.* Developed a new process for capturing job offers, driving an increase of 144% in the number of opportunities offered.* Acted as the interface between market and product teams, influencing the prioritization of the product backlog and QA new features.* Key account manager for real estate accounts, increasing more than 542% the digital marketing performance of these clients.* Leader of intelligence generation process through big data, using QlikView to integrate and analyze data from several data sources.
Pedro Balsemão Skills
Pedro Balsemão Education Details
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Big Data & Data Science -
Marketing
Frequently Asked Questions about Pedro Balsemão
What company does Pedro Balsemão work for?
Pedro Balsemão works for Atendo
What is Pedro Balsemão's role at the current company?
Pedro Balsemão's current role is Founder @ Atendo.
What is Pedro Balsemão's email address?
Pedro Balsemão's email address is pe****@****.com.br
What schools did Pedro Balsemão attend?
Pedro Balsemão attended Universidade Federal Do Rio Grande Do Sul, University Of Bath, Universidade Do Vale Do Rio Dos Sinos.
What skills is Pedro Balsemão known for?
Pedro Balsemão has skills like Marketing, Marketing Digital, Digital Marketing, Marketing Strategy, Digital Strategy, Leadership, Brand Management, Market Planning, Project Management, Online Marketing, Business Development, Big Data.
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