Pedro Balsemão

Pedro Balsemão Email and Phone Number

Founder @ Atendo @ Atendo
Pedro Balsemão's Location
Porto Alegre, Rio Grande do Sul, Brazil, Brazil
Pedro Balsemão's Contact Details

Pedro Balsemão work email

Pedro Balsemão personal email

n/a
About Pedro Balsemão

Data-driven marketing specialist with international experience. Technical leader of big data solutions, responsible for defining, developing and implementing systems for processing high volumes of data with high availability. I transform business problems into products and solutions with the help of technology.

Pedro Balsemão's Current Company Details
Atendo

Atendo

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Founder @ Atendo
Pedro Balsemão Work Experience Details
  • Atendo
    Ceo
    Atendo Dec 2022 - Present
    Porto Alegre, Rio Grande Do Sul, Brasil
    - Startup do segmento de customer experience fundada e liderada por mim, cuja missão é proporcionar experiências de atendimento ao cliente mais ágeis e menos frustrantes.- Envolvimento direto na exploração e definição de estratégias de go-to-market, posicionamento e product-market fit.- Planejei e implementei a arquitetura da solução em ambiente Amazon Web Services, incluindo pipelines de integração contínua, ambientes de desenvolvimento e produção e estrutura de monitoramento e observabilidade.
  • Founders Club
    Membro
    Founders Club May 2023 - Present
    Brasil
    Um clube exclusivo para fundadores de startups com foco em educação e relacionamento, voltado para empreendedores que buscam conhecimento para superar seus desafios.Nosso propósito é fomentar o empreendedorismo por meio da educação, cooperação e colaboração, através da construção de trilhas de conhecimento e redes de relacionamento, colaborando no crescimento das startups.Apoiar o desenvolvimento do ecossistema de empreendedorismo e inovação como um todo, auxiliando iniciativas que geram emprego e renda, impactando em melhor qualidade de vida para pessoas.Seja membro!Nossos valores:- Integridade;- Inovação;- Give first;- Give Back;- Paixão pelo que fazemos;- Empatia com empreendedores, investidores e agentes do ecossistema;- Cooperação, colaboração e não competição;- Transparência;- Hard work.
  • Pmweb
    Diretor Sênior De Pesquisa E Desenvolvimento
    Pmweb Jul 2021 - Dec 2022
    Porto Alegre, Rio Grande Do Sul, Brasil
  • Pmweb
    Partner
    Pmweb Sep 2017 - Dec 2022
    Porto Alegre, Rio Grande Do Sul, Brasil
  • Pmweb
    Gerente De Tecnologia
    Pmweb Nov 2019 - Jun 2021
    Porto Alegre, Rio Grande Do Sul
  • Pmweb, A Wunderman Company
    Analytics & Insights Manager
    Pmweb, A Wunderman Company Jul 2017 - Nov 2019
    Brazil
    Head of insight generation processes, from ad-hoc studies, reports and analysis to automated dashboard and business intelligence solutions.* Manager of a team with 13 employees, including Statisticians, Software Engineers, Front-end Developers and Web Analytics specialists.* Product manager of Pmweb Context, a custom-build data management platform for data aggregation, visualization, and activation for transacional, web behavior and CRM data.* Conducted the creation and automation of all sorts of reports and dashboards, including daily analysis of online media spend, realtime systems monitoring, and A/B or multivariate tests.* Led the overhaul of measurement and reporting methods for the Conersion Rate Optimization unit.
  • Pmweb Marketing Cloud Services
    Solutions Architect
    Pmweb Marketing Cloud Services Oct 2014 - Nov 2019
    Porto Alegre Area, Brazil
    * Responsible for translating business problems into technical specifications for developers and architecture of digital marketing technology solutions, managing front-end, back-end, and data modeling. * Manager of big data operations, leading the implementation of tools such as Tableau, Apache Hadoop, Hive, and Spark for analysis and processing of huge volumes of data.* Chief engineer for Rockin’ Tags, proprietary technology for collection, processing and activation of web behavior data develop by Pmweb, processing more than 25 million requests per day.* Specialist in implementing architectures for ingestion of high volumes of data with high availability on Amazon Web Services environments.* Product owner and lead developer of performance metrics analysis platform that oversees more than 1.6 billion monthly e-mails sent through Oracle Responsys Marketing Suite.* Technical leader for Oracle Eloqua and Bluekai verticals, responsible for drafting solutions, managing the support staff and operating the platforms, as well as the analytical tools for Let’sBook, a booking engine for the travel industry.
  • Oto Crm
    Co-Founder & Product Director
    Oto Crm Jan 2021 - Dec 2022
    Head of Product and Software Engineering teams, responsible for recruitment, training and development of these developers. Promoted 7 middle managers (tech leads), and introduced DevOps culture to the team, with code review and CICD practices. Lead the transition of a customer data platform from Amazon Web Services (AWS) to Google Cloud Platform (GCP), with large experience on microservices and high availability environments, as well as the modernization of data pipelines with Python and legacy projects from ASP.NET to NodeJS and Dotnet Framework.
  • Grupo Rbs
    Marketing Planner
    Grupo Rbs Dec 2012 - Sep 2014
    Porto Alegre E Região, Brasil
    * Interim leader for Pense Empregos business unit, sharing commercial, marketing, and financial decisions with our CEO.* Key player on the rebranding process of the product, influencing a campaign with online, press, radio, and TV media. In three months, new subscribers grew 67%, and website audience went up 60%.* Developed a new process for capturing job offers, driving an increase of 144% in the number of opportunities offered.* Acted as the interface between market and product teams, influencing the prioritization of the product backlog and QA new features.* Key account manager for real estate accounts, increasing more than 542% the digital marketing performance of these clients.* Leader of intelligence generation process through big data, using QlikView to integrate and analyze data from several data sources.

Pedro Balsemão Skills

Marketing Marketing Digital Digital Marketing Marketing Strategy Digital Strategy Leadership Brand Management Market Planning Project Management Online Marketing Business Development Big Data Marketing Por E Mail Seo Marketing Online Sql Java Javascript Amazon Web Services Data Science

Pedro Balsemão Education Details

Frequently Asked Questions about Pedro Balsemão

What company does Pedro Balsemão work for?

Pedro Balsemão works for Atendo

What is Pedro Balsemão's role at the current company?

Pedro Balsemão's current role is Founder @ Atendo.

What is Pedro Balsemão's email address?

Pedro Balsemão's email address is pe****@****.com.br

What schools did Pedro Balsemão attend?

Pedro Balsemão attended Universidade Federal Do Rio Grande Do Sul, University Of Bath, Universidade Do Vale Do Rio Dos Sinos.

What skills is Pedro Balsemão known for?

Pedro Balsemão has skills like Marketing, Marketing Digital, Digital Marketing, Marketing Strategy, Digital Strategy, Leadership, Brand Management, Market Planning, Project Management, Online Marketing, Business Development, Big Data.

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