Pedro Balsemão Email & Phone Number

Porto Alegre, Rio Grande Do Sul, Brasil

- Startup do segmento de customer experience fundada e liderada por mim, cuja missão é proporcionar experiências de atendimento ao cliente mais ágeis e menos frustrantes.- Envolvimento direto na exploração e definição de estratégias de go-to-market, posicionamento e product-market fit.- Planejei e implementei a arquitetura da solução em ambiente Amazon Web Services, incluindo pipelines de integração contínua, ambientes de desenvolvimento e produção e estrutura de monitoramento e observabilidade.

Brasil

Um clube exclusivo para fundadores de startups com foco em educação e relacionamento, voltado para empreendedores que buscam conhecimento para superar seus desafios.Nosso propósito é fomentar o empreendedorismo por meio da educação, cooperação e colaboração, através da construção de trilhas de conhecimento e redes de relacionamento, colaborando no crescimento das startups.Apoiar o desenvolvimento do ecossistema de empreendedorismo e inovação como um todo, auxiliando iniciativas que geram emprego e renda, impactando em melhor qualidade de vida para pessoas.Seja membro!Nossos valores:- Integridade;- Inovação;- Give first;- Give Back;- Paixão pelo que fazemos;- Empatia com empreendedores, investidores e agentes do ecossistema;- Cooperação, colaboração e não competição;- Transparência;- Hard work.

Porto Alegre, Rio Grande Do Sul, Brasil

Porto Alegre, Rio Grande Do Sul, Brasil

Porto Alegre, Rio Grande Do Sul

Brazil

Head of insight generation processes, from ad-hoc studies, reports and analysis to automated dashboard and business intelligence solutions.* Manager of a team with 13 employees, including Statisticians, Software Engineers, Front-end Developers and Web Analytics specialists.* Product manager of Pmweb Context, a custom-build data management platform for data aggregation, visualization, and activation for transacional, web behavior and CRM data.* Conducted the creation and automation of all sorts of reports and dashboards, including daily analysis of online media spend, realtime systems monitoring, and A/B or multivariate tests.* Led the overhaul of measurement and reporting methods for the Conersion Rate Optimization unit.

Porto Alegre Area, Brazil

* Responsible for translating business problems into technical specifications for developers and architecture of digital marketing technology solutions, managing front-end, back-end, and data modeling. * Manager of big data operations, leading the implementation of tools such as Tableau, Apache Hadoop, Hive, and Spark for analysis and processing of huge volumes of data.* Chief engineer for Rockin’ Tags, proprietary technology for collection, processing and activation of web behavior data develop by Pmweb, processing more than 25 million requests per day.* Specialist in implementing architectures for ingestion of high volumes of data with high availability on Amazon Web Services environments.* Product owner and lead developer of performance metrics analysis platform that oversees more than 1.6 billion monthly e-mails sent through Oracle Responsys Marketing Suite.* Technical leader for Oracle Eloqua and Bluekai verticals, responsible for drafting solutions, managing the support staff and operating the platforms, as well as the analytical tools for Let’sBook, a booking engine for the travel industry.

Head of Product and Software Engineering teams, responsible for recruitment, training and development of these developers. Promoted 7 middle managers (tech leads), and introduced DevOps culture to the team, with code review and CICD practices. Lead the transition of a customer data platform from Amazon Web Services (AWS) to Google Cloud Platform (GCP), with large experience on microservices and high availability environments, as well as the modernization of data pipelines with Python and legacy projects from ASP.NET to NodeJS and Dotnet Framework.

Porto Alegre E Região, Brasil

* Interim leader for Pense Empregos business unit, sharing commercial, marketing, and financial decisions with our CEO.* Key player on the rebranding process of the product, influencing a campaign with online, press, radio, and TV media. In three months, new subscribers grew 67%, and website audience went up 60%.* Developed a new process for capturing job offers, driving an increase of 144% in the number of opportunities offered.* Acted as the interface between market and product teams, influencing the prioritization of the product backlog and QA new features.* Key account manager for real estate accounts, increasing more than 542% the digital marketing performance of these clients.* Leader of intelligence generation process through big data, using QlikView to integrate and analyze data from several data sources.

Especialização, Big Data & Data Science

Master Of Science (Msc), Marketing

* Awarded by merit with three scholarships: University of Bath International Students Scholarship, School of Management Scholarship.

Bachelor Of Science (Bsc), Communication And Advertising, 90%

* Consistently among the top students throughout the course, with an average grade of 90%, and had my final paper approved.