Maria Balsera Email and Phone Number
Maria Balsera work email
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Maria Balsera personal email
Soy una líder de proyectos digitales con más de 6 años de experiencia en el campo del marketing, el CRM y la innovación tecnológica. Mi misión es desarrollar y coordinar estrategias digitales que generen valor para las empresas y los clientes, aprovechando el poder de los datos, las tecnologías y las metodologías ágiles.Actualmente trabajo en Miravia, una división de Alibaba Group, donde lidero proyectos de engagement y desarrollo de plataformas digitales. Mi trabajo consiste en diseñar y ejecutar planes de engagement basados en el análisis de audiencias, la personalización de contenidos y la optimización de los puntos de contacto digitales y físicos. En mi rol, colaboro con equipos multidisciplinares internos y externos, y contribuyo a la innovación y la transformación digital de la organización.
Cofares
View- Website:
- cofares.es
- Employees:
- 1030
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Crm Loyalty ManagerCofares May 2024 - PresentAlcobendas, Comunidad De Madrid, España
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Digital & CrmAlibaba Group Feb 2023 - May 2024Madrid, Comunidad De Madrid, España• Engagement and Platform Development -
Digital & Crm Project LeaderMahou San Miguel Sep 2018 - Feb 2023Madrid Y Alrededores, España• Leading cross-functional innovation projects working with multidisciplinary teams in agile (internal and external)• Coordinate and develop new strategies in order to get the company into a high digital environment and to harness and consolidate all of the company's data (i.e DMP, CDP, GA4 implementation)• Responsible on the customer engagement and innovation plans: CRM strategy• Project management coordinating customer experience through the different touchpoints of the company in order to build a consistent customer journey (digital and physical landscapes)• Audience strategy based on data collection and previous analysis (Salesforce DMP, Marketing Cloud, Google GA4 to launch multichannel campaigns• Analyze and find opportunities for the business to optimize marketing activities and sales processes including ecommerce, CRM data, attribution models, customer journeys and marketing automation, conversion optimization, etc. -
Account Executive/Ejecutiva De CuentasMomentum Worldwide Dec 2016 - Sep 2018Madrid Area, Spain• Account Executive for Coca-Cola and JTI, developing tactic actions, events, campaigns, promotions and consumer experiences. Liaison between the client and the creative team while managing budgets, ensuring adherence to brand guidelines and responsible for project management making sure projects are delivered completed by deadline -
As. Consumer Activation & Trade Marketing EmeaThe Goodyear Tire & Rubber Company Jan 2015 - Jul 2015Bruselas Y Alrededores, Bélgica• Supporting two brands in Marketing Plan Execution, budget management (SAP interface)• Global partnerships, on-line activation to capture ROPO, loyalty programs and B2C marketing• Monitoring the strategy of the countries, assistance in events organization• Digital support; coordination and assistance of Social Media Strategy• Merchandising Plan: dealing with suppliers and decision-making products -
Search AssociateSaul & Partners Executive Search Oct 2014 - Dec 2014London, Reino UnidoFocus on: Digital Media and investment banking• Candidate and Client Research• Maintenance of CRM system• Management of Social Media (Twitter/WordPress/Linkedin) -
Marketing And Communication AssistantGaia Camp Spain Feb 2013 - Jul 2014Madrid, España• CRM, marketing, business development, communication • Staff coordinator: Summers of 2006-2014
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Marketing AssistantLebara Sep 2009 - Jun 2010Madrid Y Alrededores, España• New clients adquisition and database management: CRM• Support in marketing campaigns and trade marketing events
Maria Balsera Skills
Maria Balsera Education Details
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Business Innovation 360º -
Master En Marketing Digital & Ecommerce -
Curso De Especialización En Analítica, Optimización Y Web 2.0 -
Marketing/Marketing Management, General -
Islb, Vilnius, LituaniaBusiness, Management, Marketing, And Related Support Services -
Business Administration And Management, General
Frequently Asked Questions about Maria Balsera
What company does Maria Balsera work for?
Maria Balsera works for Cofares
What is Maria Balsera's role at the current company?
Maria Balsera's current role is CRM Loyalty Manager @Cofarese-commerce & retail.
What is Maria Balsera's email address?
Maria Balsera's email address is ma****@****ear.com
What schools did Maria Balsera attend?
Maria Balsera attended Thepower Business School, Isdi, Eae Business School, Escuela De Negocios Y Dirección, Esic: Business & Marketing School, Islb, Vilnius, Lituania, Universidad Complutense De Madrid.
What are some of Maria Balsera's interests?
Maria Balsera has interest in Children, Politics, Education, Photographynew Technologiessailing, Human Rights, Photography New Technologies Sailing, Arts And Culture.
What skills is Maria Balsera known for?
Maria Balsera has skills like Marketing Digital, Social Media Marketing, Digital Marketing, Microsoft Powerpoint, Comunicaciones De Marketing, Public Relations, Publicidad En Internet, Online Advertising, Marketing En Internet, Publicidad, Management, English.
Who are Maria Balsera's colleagues?
Maria Balsera's colleagues are Carolina García Martínez, Andrés Fernandez, Ignacio Campoamor Sánchez, Oana Paula, Manuel Mezzo, Marta Barreiros, Alex Flores Mestre.
Not the Maria Balsera you were looking for?
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Maria Balsera
Madrid -
María Fdez. Balsera
Seville -
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