Balázs Kovács
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Balázs Kovács Email & Phone Number

Innovation and Product Development Manager at Central Médiacsoport Zrt.
Location: ÉRd, Pest, Hungary 10 work roles 2 schools
1 work email found @ipsos.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Central Médiacsoport Zrt.
Role
Innovation and Product Development Manager
Location
ÉRd, Pest, Hungary
Company size
377 employees

Who is Balázs Kovács? Overview

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Quick answer

Balázs Kovács is listed as Innovation and Product Development Manager at Central Médiacsoport Zrt., a with 377 employees, based in ÉRd, Pest, Hungary. AeroLeads shows a work email signal at ipsos.com and a matched LinkedIn profile for Balázs Kovács.

Balázs Kovács previously worked as Innovation & Product Development Manager at Central Médiacsoport Zrt. and Head of Marketing Communications at Ipsos. Balázs Kovács holds Master'S Degree, Marketing from Faculty Of Business And Economics, University Of Pécs.

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Email format at Central Médiacsoport Zrt.

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*@ipsos.com
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Profile bio

About Balázs Kovács

I am a data driven marketing professional with a 20 years history of working in the media, advertising, marketing and research industry. A strategist skilled in Branding, Media and Communication.

Listed skills include Digital Media, Market Research, New Media, Marketing Strategy, and 37 others.

Current workplace

Balázs Kovács's current company

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Central Médiacsoport Zrt.
Central Médiacsoport Zrt.
Innovation and Product Development Manager
Érd, HU
Website
centralmediacsoport.hu
Employees
377
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10 roles · 21 years

Balázs Kovács work experience

A career timeline built from the work history available for this profile.

Innovation & Product Development Manager

Current
Central Médiacsoport Zrt.

Budapest, Hungary

Head of Performance Marketing, Audience Optimization and User Insight teams.

Oct 2023 - Present

Head Of Marketing Communications

Ipsos

Budapest, Hungary

Feb 2020 - Sep 2023

Media Research Director

Ipsos

Budapest, Budapest, Hungary

Media research director and specialist of multiclient research soulitons. Responsible for business development of Brand Health Tracking service line (ad-test and media researches).Professional recognition: 2021 Global Grand Effie - Best of the Best Effie Awards jury (judging first ever Iridium Effie)

Dec 2016 - Feb 2020

Media Team Leader

Ipsos

Hungary

Head of media researchesRegular work: media business development and sales • planning media research products • audience measurement innovations in fields of tv • radio • print • online • ooh and moreMembership: IAB, Effie Awards jury

Nov 2015 - Dec 2016

Digital Media Consultant

Own Business

Budapest

Market Research :: Media and Programming Consultancy :: Sales Support

May 2015 - Jan 2016

Head Of Innovation

Omnicom Media Group

Budapest

Leader of Innovation&Research TeamRegular work: planning and implementing proprietary tools based on available data sources and data fusion • market reports (spending, web and mobile, TV) and training • ad-hoc researches for clients • development of multisource planning softwaresMembership: DKT, NOK and MAKSZ Research Forum

2014 - 2015 ~1 yr

Head Of Research Department

Viasat Hungária Zrt

Budapest

Leader of Research DepartmentRegular work: Own-Production tracking (programme and campaign monitoring) • OP concept testing • acquisition pre-testing • brand research • celeb monitoring • international and local programming reports • market analysis • forecasting, planning • Viasat VIP Klub (viewer panel)Membership: MEME

2008 - 2014 ~6 yrs

Research Analyst

Viasat Hungária Zrt.

Budapest

Programming, marketing researches and analysisRegular work: viewing analysis • supporting decision-making process of the management • coordinating ad-hoc market researches • press release

2008 - 2009 ~1 yr

Research Analyst

Bellresearch

Budapest

Project management and analysisResearches in fields of: finance • IT • telco • FMCG • HR

2006 - 2008 ~2 yrs
Team & coworkers

Colleagues at Central Médiacsoport Zrt.

Other employees you can reach at centralmediacsoport.hu. View company contacts for 377 employees →

ZP Zsombor Pál Zsombor Pál Colleague at Central Médiacsoport Zrt.Hungary View → SB Szandra Bősinger Szandra Bősinger Colleague at Central Médiacsoport Zrt.Budapest, Hungary View → DH Dóra Huszár Dóra Huszár Colleague at Central Médiacsoport Zrt.Hungary View → SA Sára Anton Sára Anton Colleague at Central Médiacsoport Zrt.Budapest, Hungary View → OR Orsolya Ráskai-Kiss Orsolya Ráskai-Kiss Colleague at Central Médiacsoport Zrt.Budapest, Hungary View → AZ Attila Zsolt Szeder Attila Zsolt Szeder Colleague at Central Médiacsoport Zrt.Hungary View → ST Sziszi Tóth Sziszi Tóth Colleague at Central Médiacsoport Zrt.Budapest Metropolitan Area, Hungary View → AH Anna Hajdu Anna Hajdu Colleague at Central Médiacsoport Zrt.Hungary View → IS Imre Sashalmi Imre Sashalmi Colleague at Central Médiacsoport Zrt.Hungary View → MS Matyas Stankovics Matyas Stankovics Colleague at Central Médiacsoport Zrt.Budapest, Hungary View →
2 education records

Balázs Kovács education

Master'S Degree, Marketing

Faculty Of Business And Economics, University Of Pécs

Education record

Lovassy László Gimnázium
FAQ

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Quick answers generated from the profile data available on this page.

What company does Balázs Kovács work for?

Balázs Kovács works for Central Médiacsoport Zrt..

What is Balázs Kovács's role at Central Médiacsoport Zrt.?

Balázs Kovács is listed as Innovation and Product Development Manager at Central Médiacsoport Zrt..

What is Balázs Kovács's email address?

AeroLeads has found 1 work email signal at @ipsos.com for Balázs Kovács at Central Médiacsoport Zrt..

Where is Balázs Kovács based?

Balázs Kovács is based in ÉRd, Pest, Hungary while working with Central Médiacsoport Zrt..

What companies has Balázs Kovács worked for?

Balázs Kovács has worked for Central Médiacsoport Zrt., Ipsos, Own Business, Omnicom Media Group, and Viasat Hungária Zrt.

Who are Balázs Kovács's colleagues at Central Médiacsoport Zrt.?

Balázs Kovács's colleagues at Central Médiacsoport Zrt. include Zsombor Pál, Szandra Bősinger, Dóra Huszár, Sára Anton, and Orsolya Ráskai-Kiss.

How can I contact Balázs Kovács?

You can use AeroLeads to view verified contact signals for Balázs Kovács at Central Médiacsoport Zrt., including work email, phone, and LinkedIn data when available.

What schools did Balázs Kovács attend?

Balázs Kovács holds Master'S Degree, Marketing from Faculty Of Business And Economics, University Of Pécs.

What skills is Balázs Kovács known for?

Balázs Kovács is listed with skills including Digital Media, Market Research, New Media, Marketing Strategy, Market Analysis, Broadcast, Television, and Social Media.

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