We're on a mission to revolutionize marketing by helping businesses build strong, in-house marketing capabilities powered by AI. We believe that by reducing reliance on external agencies and embracing data-driven decision-making, companies can achieve unprecedented marketing success.We believe every business is unique thus required result-driven and customized solutions. We don't just deliver training and consultation, but we also empower in-house team to excel in the long run.

Strategic Management & Entrepreneurship Lecturer specializing in strategic formulation based on external and internal analysis. I am dedicated to empowering my students to make informed decisions and navigate complex business environments. My teaching philosophy emphasizes practical application of strategic concepts, ensuring students are well-equipped for their professional roles.

Weekend lecturer, teaches Hospitality and Tourism's undergraduate classes for the following subjects : Principles of Business, Principles of Economics, Project and Event Management, Feasibility Study, Strategic Planning for Hospitality and Tourism, Social Entrepreneurship for Hospitality and Tourism, Hotel Operation Management, Accommodation Management, Pricing and Revenue Management & Risk Management.

Founder and Co-owner of a construction and interior design company. Handling all aspect of the business from sales, marketing, project management, and managing finances. Successfully completed exterior and interior renovation projects for PEGADAIAN, the leading financial company in Indonesia, as well as house improvement projects. All was achieved through speedy self-learning ability and strong dedication with no civil Enginering education background and prior experience in construction business. Launched an interior design & furniture gallery business to serve B2C market's need for high quality home decor products and services at reasonable cost.Portfolio : https://linktr.ee/bwhomeinterior

As people manager, to drive market ops team’s efficiency and excellence to achieve quarterly new property acquisition target. Execute recruitment, training and coaching to build agile, resilience and independent problem solver team. Drive, design, implement, and execute global and regional continuous process improvements projects work with stakeholders, using test-and-learns and data to steer decisions.Results:Led Indonesia's team to set live 3,500 new properties each year and consistently achieve above 100% acquisition target.Reduced team’s average handling time by 50% thus enabled Indonesia team to cope with increased in acquisition target each quarter without having to add new headcount.Part of the global initiative with operation managers from across super regions (APAC, EMEA, NORAM) to develop Gold Standard to achieve globally consistent quality.Served as business Intelligent pillar for APAC operation directors.

Worked with stakeholders especially India subcontinent's account management team on the accomplishment of acquisition goals for the region. Result:Remotely led India Subcontinent's team in Gurgaon office to set live 4,500 new properties in 3 quarters and consistently achieve above 100% acquisition target for the last two years.Led team's realignment with global process standard and yet able to keep team KPIs remain on track and achieved given goals during the process. Speed up the average days needed to prepare a property live by addressing and removing common blockers for the regions. Mentored the new manager with the knowledge on the process, tools and reporting for taking over the in-market leadership by the end of the year.

Worked with Thailand account management team on the accomplishment of acquisition goals for the region.Result:Remotely led Thai based team to set live 2,000 plus properties in 2 quarters. Addressed high acquisition target pressure for Thailand by initiating cross support from other teams in APAC that have ample resources.Improved the % of total properties went live in Expedia's websites within in 7 days from 17% to 50% in a single quarter.Trained and mentored the new managers for taking over the in-market leadership.

As supervisor, to assist remote manager monitored team’s productivity, bridge communication and cross functional coordination with Market Management team, as the subject matter expert for Lodging Content Indonesia, and to execute continuous improvement projects in APAC regions.

To manage sales and product team for deployment of online language learning software (TellMeMore/Rosetta Stone), computer lab implementation, and language lab’s software (ReLanPro) at universities and other educational institutions. In addition, to develop new market for high-speed OMR scanner, automatic book and painting scanner in Indonesia.Results:Deployment of online English learning solutions at Universitas Kristen Indonesia and Universitas Kristen Krida Wacana. Solution includes computer lab infrastructure, language lab software, online server, and subscription-based service for online teaching material and pedagogy service.Deployment of online English learning solutions at several language courses in Jakarta, Semarang and Surabaya.

Taught weekend classes for business administration's undergraduate and MBA classes on several subjects : Technology Management, Financial Management, Marketing Management, Human Resources Management

Expanded the company's furniture product line into international markets, with a particular focus on customized wooden houses, thereby increasing the company's global reach and market share.Milestones:Developed production method for knocked down custom made wooden house that enabled shipment of 2-3 units per container and thus reduced shipping cost per unit. Secured a buyer in the Netherlands and as the result shipped 6 units of wooden houses worth of USD 210,000

To drive the marketing and sales of property's all inclusive hospitality product concept by building mutual partnership with travel agent and through direct reservation channels via websites. The main challenge was to convince traditional offline travel agents which normally will only sell bed and breakfast product and not complex package that require extra effort to sell. 50% occupancy level was achieved and come from new market such Russia and eastern Europe despite the overall drop in overall occupancy level due to 2nd Bali bombing.

To manage daily hotel operation of 50 staffs from Front Office, Room, Housekeeping, Room, SPA, F&B Service, Engineering, and Security divisions. To control daily operational revenue and cost in accordance with budget. To closely work with Head chef in generating new revenue flow from the restaurant operation.

To manage financial health (inventory, account payable/receivables, payment of company’s income & service tax) and conduct financial statement analysis, forecasting, and budgeting process.