With over 13 years of expertise in strategic communications and public relations, I am a dedicated professional adept at crafting compelling narratives and fostering impactful connections. My journey commenced as a Marketing Communication at Trans Studio Mall, and then continued as an Editor at Gadget Plus Magazine and Macworld, where I meticulously curated content strategies and honed my document development prowess.Having successfully spearheaded SEO campaigns that yielded impressive search rankings and ROI, I transitioned seamlessly to a Communication and Public Relations role at Maverick Indonesia as Associate Consultant. Orchestrating impactful projects for industry giants like LINE Corp, Sennheiser Asia, Microsoft Indonesia, and OPPO Indonesia, I thrived in media relations, negotiation, and partnership building.At the moment, I work and PR & Marketing Lead at LINE Indonesia. My role as Public Relations & Marketing Lead at LINE Indonesia has been marked by the execution of several key initiatives. I led the charge in successfully launching LINE CONCERT, LINE Creativate, LINE Indonesia Awards, and LINE Ramadan, the innovative LINE x Jakarta Fashion Week's campaign, and the impactful LINE x Giordano's campaign. In addition, I serve as the primary contact for LINE Global's initiatives, fostering daily collaboration with LINE's HQ in Korea and Japan, showcasing my exceptional cross-cultural communication and coordination skills.I am passionate about driving brand visibility, engaging communities, and achieving exceptional results through strategic communications and marketing initiatives. Let's connect and explore how my extensive experience in document development, media relations, negotiation, partnership, and marketing can contribute to your projects and goals.