+ Researched, tailored, curated and published compelling social media content to reviewers, media, partners, and different audience groups, resulting in an average 4% and an 18% growth engagement rate on 4 social platforms.+ Produced video content pieces for social media channels, maximised content variety and online presence of the festival during off-season period. + Designed and generated effective newsletter campaigns for specific audiences, successfully built engagement with general subscribers and members and drove brochure orders. + Managed the building, updating and archiving of webpages in the build-up to the Festival, effectively enhanced the digital image of the brand with latest messages.+ Organised and catalogued video content from 2021-2023, productively created a system to optimise content searching and browsing. + Selected video content for the videography agency to produce the 2024 Festival trailer, ensured brand image and visual aesthetics. + Liaised with 2024 festival artists regarding 3rd party digital materials to produce captivating content for social media and other online platforms. + Supported supervisors and other colleagues across teams with various digital-related administrative tasks.+ Managed multiple tasks simultaneously, competently prioritised tasks, met deadlines, and contributed to team workflows and audience satisfaction online.

+ Provided friendly and professional responses to inquiries via calls, four social media channels, and marketing inboxes, handling a volume of 40+ enquiries per day.+ Produced 10+ multimedia content pieces for social media channels, resulting in a 122% follower growth on Instagram, 101% on TikTok, and 162% on Facebook.+ Worked with Digital marketing Manager to analyse and ideate social media approaches and marketing campaigns. successfully built brand awareness+ Collaborated with CEAL team with accessible content production by arranging captions/subtitles, and BSL interpretation, guaranteed accessibility on every digital content.+ Worked with Chief Executive to produce content for fund-raising, and external media exposure.+ Collaborated with social influencers and artists to promote shows and create a festival atmosphere, successfully encouraging users to generate content and transforming customers into brand advocates.+ Assisted supervisors and other colleagues with various administrative tasks.+ Managed multiple projects simultaneously, effectively prioritised tasks, met deadlines, and contributed to team workflows and customer satisfaction.

• Coordinate social media initiatives and marketing strategy, resulting in a 40% fan growth on Instagram after each event.• Ideate and supervise brand visual and merchandises designs with the team.• Organise layout, ticketing, staffing, stage activities, and performing cast for each event.• Book and accommodate 20+ performers, including drag queens and kings, musicians, choreographersdancers, and DJs.• Recruit vendors and design application process, successfully gathering over 20+ vendors for each event. • Solicit sponsorship through media channels, queer commercial venues, and other events.• Create guest lists, and invite and host guests, including influencers, artists, and journalists.• Oversee event operation and conduct reflection meetings afterward.• Capture images and videos that document and showcase the atmosphere, key moments, and participants of each event.Big Gay Closet is an event agency that combines LGBTQIA+ culture and sustainability, to support queer influencers, artists, and entrepreneurs. our events include creative culture markets, F&B, performances, and music.

+ Marketing assistant manager who oversaw social media, marketing campaigns, community engagement, illustrative design projects, event projects, venues, and international client interactions.+ Social media coordinator who result in contributed a 60% fan growth on Facebook and 70% on Instagram.+ Public relations specialist responsible for building relationships with international and local customers, business owners, and event organisers, in order to present the ultimate image of MAJI Square.+ Brand image event organiser who organised annual NYE parties, Taiwan Prides, Halloween events, Christmas events, and seasonal artistic markets.+ Event associate who managed events and live performances with a scale of 500+ tickets and 2000+ attendees, including coordinating various aspects such as marketing, ticketing initiatives, staffing, as well as overseeing event operations and attendee experience, and reflection afterward. + Photographer responsible for event photography and photography projects.MAJI Square is an outdoor plaza located in central Taipei. It offers a wide range of leisure activities, including weekend markets, lifestyle stores, restaurants in the daytime, and bars, clubs at night, it is a place that always has something going on from day till night. MAJI also hosts various events, such as press conferences, weddings, banquets, parties, music festivals, and live house events, many of which are owned or hosted by expats in Taipei. Hence, my responsibilities involve working in a bilingual environment and overseeing events of all kinds of genres.

+ Supported outreach efforts by liaising and overseeing 150+ international and local news/magazine publishers with expo participation and commercial collaboration.+ Coordinated 20+ press releases in both Mandarin Chinese and English.In charge of contacts of 100+ potential buyers and exhibitioners.+ Assisted with managing contacts of 100+ potential buyers and exhibitioners for the company's exhibitions.MY Exhibition specialises in exhibiting agricultural and fishery technology. With the support of the Taiwanese government, it has been held annually for three years in a row, with the participation of over 300 vendors, international business owners, journalists, and sponsors. My responsibilities include building relations with domestic and international buyers and journalists, overseeing the advertisement collaboration of the exhibition with publishers, and producing press releases for media use.

+ Provided support to PR managers in conducting and interacting with over 5 fast fashion and luxury retail clients, such as GU, MGM, Berluti, Maje, Sandro, and other projects.+ Produced weekly and monthly reports reflecting on current, upcoming, and future projects and campaigns.+ Analysed and collected brand exposure over 200+ social media accounts, 20+ magazines, 10+ daily newspapers, and other digital content on a daily and monthly basis. + Selected and pitched annual representatives for 3+ international retail clients.+ Managed 80+ clothing samples and hosted 100+ editors, celebrities, and influencers for physical store visits and events.E&A Communications is one of the most recognised media PR company in Taiwan, specialises in the fashion industry, we have clients in fast and luxury brands such as GU, MGM, Berluti, Maje, Sandro. Being an Intern, I have contributed to various fundamental but crucial missions daily, including gathering all exposures of clients' products in magazines, social media, news, and other contexts, assisting in fashion shows and client events. Overall, I have learned about fashion PR and event operations.