I lead a lean & dynamic creative studio that merges innovative thinking with strategic execution to deliver high-impact solutions for a diverse range of clients. Our name embodies the fusion of groundbreaking ideas with proven principles, igniting creativity in every project. I oversee all aspects of the business, from strategic vision and design to project management and client relations. My role is deeply hands-on, ensuring seamless collaboration and execution throughout every phase of our engagements.With over 7 years of experience, I have successfully partnered with top agencies and brands, providing a range of services that include brand development, UX/UI design, and comprehensive digital strategies. Whether embedded within traditional teams or serving as a lead collaborator, I am dedicated to driving results that align with clients' business objectives. My focus on fostering strong team dynamics and enhancing creative output has consistently resulted in projects that not only meet but exceed expectations.Collaborations & Clients: Netflix, AT&T, Translation, Daily Pay, Altice, Amazon, Beyond 8, Studio Science, Amp, Cannonball, Jergens, Essence Magazine, and more.• Manage end-to-end project execution, from budgeting and creative direction to team leadership.• Collaborate with top agencies, seamlessly integrating into teams or serving as an external creative partner.• Develop compelling brand identities and UX/UI design systems for Fortune 500 clients.• Enhance brand visibility and engagement through strategic design and user-centered solutions.• Foster a culture of collaboration and innovation, mentoring teams to elevate creative output and drive project success.• Leverage data-driven insights to inform design strategies, optimizing user experiences and enhancing client satisfaction across all projects

As the Art Director at SiriusXM, I spearheaded a comprehensive redesign of the SiriusXM app and web platforms, prioritizing user engagement and seamless navigation. This overhaul included creating the app tile visual system and refining genres, moods, music categories, and sports concepts to establish a vibrant programming vision that resonated with our audience. Leading a dedicated team of 4-7, I not only directed the creative process but also actively contributed to asset production, utilizing Figma to enhance workflows and create concept renders. My efforts extended to developing presentations that effectively communicated design strategies, improving team efficiencies and collaboration. By implementing the SiriusXM Media brand across digital, social, and video platforms, I revitalized the brand image and significantly improved the overall user experience for millions of subscribers. My strategic approach, coupled with hands-on asset production, played a pivotal role in driving engagement and boosting subscriber numbers across all channels.• Led the redesign of the SiriusXM app and web platforms, enhancing user engagement and navigation.• Developed fresh programming vision by refining genres, moods, and sports concepts.• Collaborated with a team of 4-7 to produce video and audio assets across all channels.• Utilized Figma for design strategy presentations and streamlined workflows.Implemented brand guidelines, fostering consistency and creativity across projects.• Managed cross-functional teams for timely project delivery and improved efficiencies.

At Kingsland, I operated as a freelance creative, leveraging my expertise in design and direction for a diverse clientele. My responsibilities included developing comprehensive branding and identity solutions, guiding brand direction, and creating cohesive brand systems that elevate visual storytelling. I crafted impactful out-of-home campaigns and dynamic motion graphics, while also providing art direction across digital and social media platforms. Additionally, I designed intuitive UI/UX experiences for various projects, ensuring user-centric solutions that resonate with audiences. A key achievement was enhancing Kingsland's internal processes through the design and implementation of a bespoke UX/UI system tailored specifically for presenting case studies. This multifaceted role allowed me to showcase my versatility and passion for elevating brands, driving engagement through compelling visual narratives and strategic design.• Developed comprehensive branding and identity solutions, including brand direction and cohesive brand systems.• Created impactful out-of-home campaigns and dynamic motion graphics to engage audiences.• Provided art direction across digital, social media, and OOH platforms to enhance brand visibility.• Designed intuitive UI/UX experiences, ensuring user-centric solutions for diverse projects.• Enhanced internal processes by implementing a bespoke UX/UI system for presenting case studies.

During my tenure at VMLY&R as a Senior UI/UX Designer, I played a pivotal role in revamping a major automobile company's website by enhancing both its UI and UX components. Collaborating with a team of five designers, I spearheaded redesign efforts that overhauled outdated pages and introduced new features, while also contributing to the development of a comprehensive design system. My focus extended beyond aesthetics to improve user experience through intuitive UX user flows, optimizing navigation and engagement. By immersing myself in understanding user behaviors, I identified pain points and implemented strategic solutions to enhance usability, ultimately elevating the website's functionality and visual appeal. This holistic approach enriched the overall digital experience for users and reinforced the brand's values through cohesive design.• Led redesign efforts for a major automobile company's website, enhancing UI and UX components.• Developed a comprehensive design system to ensure cohesive visual and functional experiences.• Created intuitive UX user flows to optimize navigation and user engagement.• Conducted user research to identify pain points and implemented strategic solutions for enhanced usability.• Fostered collaboration in an Agile environment, influencing project planning and design strategies across multiple initiatives.• Translated brand values and user expectations into tangible design solutions that resonate with target audiences.

As a Senior Visual Designer at Timberland, I played a dual role, significantly contributing to both the UX and UI teams in developing comprehensive brand and design systems for the Timberland E-commerce platform. My responsibilities encompassed all aspects of UX design, research, and strategy, where I focused on creating template systems and UX components within a cohesive design framework. I was also actively involved in frontend UI development, leveraging these systems to establish a unified brand identity for Timberland. This included refining templates and components to align with the brand's aesthetic, providing detailed documentation outlining best practices and guidelines for implementation, and advising on scenarios where specific components should not be utilized. Additionally, I played a hands-on role in building out various pages, including account, product listing, product detail, and search, ensuring a seamless and visually compelling user experience across the platform.• Led UX and UI design efforts for Timberland's e-commerce platform, enhancing user experience and brand identity.• Developed a comprehensive design system, documenting elements like typography, color, and UI components.• Collaborated with global stakeholders to refine project requirements, creating user models and prototypes.• Oversaw a team of three designers, supporting workflows and daily stand-ups for project efficiency.• Produced and maintained deliverables such as wireframes, UI elements, and page designs using Sketch and Abstract.

As Art Director/Visual Designer for the Private Wealth Solutions team, I crafted a range of products for both internal and external audiences. My role involved designing engaging website landing pages that enhanced user experiences, creating podcast artwork to strengthen brand identity, refining print assets for clear and effective messaging, and developing multimedia materials for impactful presentations at events and online streaming. This multifaceted design approach ensured seamless visual storytelling across platforms, significantly boosting the team's initiatives and enhancing overall brand perception. My commitment to excellence in design, combined with strategic insight, resulted in improved user engagement and more effective communication of our offerings.• Oversaw the development and delivery of design assets across digital channels, paid media, and print for four Private Wealth Solutions business units.• Led a user experience design and research project that optimized the website, resulting in a 60% increase in customer engagement.• Communicated design concepts through user journeys, narratives, prototypes, sketches, and wireframes using tools like Sketch, Figma, and Miro.• Designed compelling digital experiences across platforms and internal tools by establishing a shared design vision and effectively communicating design rationale.

As an Art Director at J.P. Morgan, I oversaw design initiatives across multiple domains, including auto financing, email, web, ATM, card services, and brand creative. My responsibilities included ensuring consistency and excellence in visual representations across these diverse areas. By crafting engaging web experiences and refining brand messaging on various platforms, I aimed to elevate the visibility of J.P. Morgan's offerings in every aspect of customer interaction. My focus on collaboration and innovative design solutions played a crucial role in enhancing user experiences and driving business value.• Collaborated with copywriters, directors, and brand managers to create compelling executions across web, mobile, social, print, direct mail, and video.• Drove merchant-led value through email and wallet strategies across card and auto business lines.• Developed visual design solutions that improved user experience by 30% in online applications, emails, websites, and mobile apps.• Oversaw brand consistency across multiple platforms, enhancing J.P. Morgan's presence in customer interactions.

As the Creative Director for the Grass Route Podcast, I managed the holistic creative process, driving ideation, development, and execution across diverse media channels. This role involved shaping the brand identity and orchestrating seamless marketing initiatives, which were crucial in crafting cohesive narratives and enhancing audience engagement. My leadership ensured that the podcast effectively communicated its vision while fostering a strong connection with listeners, resulting in a vibrant community around pop culture stories and viewpoints.• Designed and directed the podcast's branding, identity, and guidelines to ensure consistency across all media.• Conducted visual audits to develop innovative concepts for content and visual assets.• Created and directed social media visuals, including episode promotions and engagement content for platforms like Instagram.• Managed project timelines and weekly visual rollouts for each episode using Asana.• Developed visual and motion graphic direction for network graphics, enhancing the overall viewer experience.

As the lead at Productive Machine, I directed all creative client projects, focusing on brand identity, digital design, motion graphics, and other design-driven initiatives for clients in the data, cloud, and tech sectors. My responsibilities also included managing enterprise-scale WordPress installations, ensuring seamless performance and user experience. I led presentations and pitches to communicate our creative vision, effectively engaging potential clients and demonstrating how our design solutions could serve as strategic differentiators.• Oversaw brand identity, art direction, and production for all creative projects at Productive Machine.• Engaged with internal clients to position design as a strategic asset, influencing design and production expectations for large projects.• Directed art and design initiatives from concept through production, coordinating design resources effectively.• Conceptualized, designed, and reviewed all assets to produce high-impact brand messaging across channels.• Established best practices and processes to realize design vision, ensuring high-quality outcomes.

During my tenure at Sapient Razorfish, I served as an Art Director for the Comcast account, focusing on enhancing the Xfinity digital experience. My role involved developing service, partner, and informational pages on the Xfinity website, as well as creating engaging graphics for various sections. I collaborated closely with cable partners like HBO and Cinemax to ensure seamless integration and visual appeal across all digital touchpoints, ultimately elevating the user experience for millions of customers.• Evolved brand standards for design systems, photography, and typography across print, web, UX, digital, trade shows, email, and social platforms.• Designed award-winning marketing campaigns aligned with customer needs and business objectives.• Built presentations for partners and senior leaders, validating design decisions with research and customer data.• Directed the design of web pages and banner ads for the Comcast Xfinity website.• Researched and documented customer experiences for 19M+ users on Comcast’s responsive web properties.

During my tenure as Art Director at Hypefresh Magazine, I played a pivotal role in crafting and delivering compelling web, social media, and digital assets for featured content, significantly enhancing the publication's visual identity. My contributions included actively participating in branding initiatives and curating the digital landscape through WordPress. I ensured a seamless and engaging user experience while overseeing various design projects that aligned with the magazine's mission.• Spearheaded branding initiatives for Hypefresh Magazine and developed the Temple University internship logo.• Created and maintained assets for impactful social media campaigns on Twitter and Instagram.• Designed and implemented new website layouts and landing pages using WordPress.• Enhanced brand identity through cohesive print, apparel, website, and social media design strategies.

• Coded frontend and backend programming for the Hypefresh's website• Designed website layouts and participated in content organization• Developed social media assets for promotional campaigns and reader engagemnet.

During my tenure at Kicks USA, I served as Digital Designer & Developer, overseeing e-commerce and graphic design for in-store materials. In addition to my design responsibilities, I contributed as a media personality for the brand's web series and occasionally modeled products for the website. My multifaceted role allowed me to shape the brand's visual identity while ensuring a seamless user experience across all digital platforms.• Designed diverse assets including homepage banners, web ads, motion graphics, event flyers, large format banners, and in-store visuals.• Provided Magento programming support to maintain the e-commerce website effectively.• Assisted in creating, developing, and deploying social media content to engage audiences.• Served as an on-air personality for Kicksway TV, delivering Kicks news and style segments.

At Edmund Optics, I played a pivotal role as both a designer and developer, spearheading the comprehensive redesign of the company's website. My responsibilities included crafting UI/UX layouts and components, including headers, footers, and key pages like product display pages (PDP) and search result pages (SRP). Additionally, I meticulously hand-coded numerous elements throughout the website to ensure optimal functionality and user experience.• Communicate design ideas by using research, site maps, wireframes, and layouts to facilitate the client’s product vision and adhere to brand standards.• Manage web projects from start to completion (including information architecture, creating digital elements, documenting implementation details, QA testing, and product launch).• Collaborate with the account team, developers, and clients to fulfill project goals on time, on budget and on strategy.• Conducted UX Research activities such as user interviews, concept testing, card sorting, surveys, usability testing, etc.• Designed with the Atomic Design methodology and translating designs into digital Design Systems.• Produced assets for website banner ads, landing pages, and email newsletters• Designed assets for social media channels• Maintained CMS web pages and layouts in Magento and Episever via coding• Provided front and back end coding for css elements, page layouts, website.

• Define project scope, including timeline, resources, labor hours, and external costs.• Drive high level concepting, tactical program ideation and polished design for a wide range of marketing outputs from short-form video and interactive mobile experiences to unexpected social content.• Manages projects/programs/campaigns through the entire lifecycle: planning, production, delivery, and wrap up.• Communicating with clients and/or senior management to develop an aesthetic that reflects the goals of a campaign or project.• Own the visual brand story for our clients across all social, digital and PR channels, maintaining a consistent look, feel and vision.• Successfully communicate (present and sell-in) ideas, their rationale, and the specifics of the solutions.• Collaborate and manage external team members to produce smart, powerful work.

• Produced product advertisements for web and social media• Designed clothing patterns and graphics for Villa’s in-house apparel • Maintained and edited product images for Villa’s website• Designed promotional advertisements for product releases and company events

• Designed and distributed over 250 Civil War Trading Cards• Created promotional materials for print and digital distribution• Managed Social Media accounts• Redesigned stamp for the NPS War of 1812 Celebration• Developed and managed national park websites• Assisted the Information Technology division maintain wireless networks, phone line, servers, and printers