Bam Leon Email & Phone Number

New York, United States

• I lead a lean & dynamic creative studio that merges innovative thinking with strategic execution to deliver high-impact solutions for a diverse range of clients. Our name embodies the fusion of groundbreaking ideas.
• Manage end-to-end project execution, from budgeting and creative direction to team leadership.
• Collaborate with top agencies, seamlessly integrating into teams or serving as an external creative partner.
• Develop compelling brand identities and UX/UI design systems for Fortune 500 clients.
• Enhance brand visibility and engagement through strategic design and user-centered solutions.
• Foster a culture of collaboration and innovation, mentoring teams to elevate creative output and drive project success.

New York, NY, US

• As the Art Director at SiriusXM, I spearheaded a comprehensive redesign of the SiriusXM app and web platforms, prioritizing user engagement and seamless navigation. This overhaul included creating the app tile visual.
• Led the redesign of the SiriusXM app and web platforms, enhancing user engagement and navigation.
• Developed fresh programming vision by refining genres, moods, and sports concepts.
• Collaborated with a team of 4-7 to produce video and audio assets across all channels.
• Utilized Figma for design strategy presentations and streamlined workflows.Implemented brand guidelines, fostering consistency and creativity across projects.
• Managed cross-functional teams for timely project delivery and improved efficiencies.

New York, NY, US

• At Kingsland, I operated as a freelance creative, leveraging my expertise in design and direction for a diverse clientele. My responsibilities included developing comprehensive branding and identity solutions, guiding.
• Developed comprehensive branding and identity solutions, including brand direction and cohesive brand systems.
• Created impactful out-of-home campaigns and dynamic motion graphics to engage audiences.
• Provided art direction across digital, social media, and OOH platforms to enhance brand visibility.
• Designed intuitive UI/UX experiences, ensuring user-centric solutions for diverse projects.
• Enhanced internal processes by implementing a bespoke UX/UI system for presenting case studies.

New York, New York, US

• During my tenure at VMLY&R as a Senior UI/UX Designer, I played a pivotal role in revamping a major automobile company's website by enhancing both its UI and UX components. Collaborating with a team of five designers.
• Led redesign efforts for a major automobile company's website, enhancing UI and UX components.
• Developed a comprehensive design system to ensure cohesive visual and functional experiences.
• Created intuitive UX user flows to optimize navigation and user engagement.
• Conducted user research to identify pain points and implemented strategic solutions for enhanced usability.
• Fostered collaboration in an Agile environment, influencing project planning and design strategies across multiple initiatives.

Denver, CO, US

• As a Senior Visual Designer at Timberland, I played a dual role, significantly contributing to both the UX and UI teams in developing comprehensive brand and design systems for the Timberland E-commerce platform. My.
• Led UX and UI design efforts for Timberland's e-commerce platform, enhancing user experience and brand identity.
• Developed a comprehensive design system, documenting elements like typography, color, and UI components.
• Collaborated with global stakeholders to refine project requirements, creating user models and prototypes.
• Oversaw a team of three designers, supporting workflows and daily stand-ups for project efficiency.
• Produced and maintained deliverables such as wireframes, UI elements, and page designs using Sketch and Abstract.

New York, NY, US

• As Art Director/Visual Designer for the Private Wealth Solutions team, I crafted a range of products for both internal and external audiences. My role involved designing engaging website landing pages that enhanced.
• Oversaw the development and delivery of design assets across digital channels, paid media, and print for four Private Wealth Solutions business units.
• Led a user experience design and research project that optimized the website, resulting in a 60% increase in customer engagement.
• Communicated design concepts through user journeys, narratives, prototypes, sketches, and wireframes using tools like Sketch, Figma, and Miro.
• Designed compelling digital experiences across platforms and internal tools by establishing a shared design vision and effectively communicating design rationale.

New York, NY, US

• As an Art Director at J.P. Morgan, I oversaw design initiatives across multiple domains, including auto financing, email, web, ATM, card services, and brand creative. My responsibilities included ensuring consistency.
• Collaborated with copywriters, directors, and brand managers to create compelling executions across web, mobile, social, print, direct mail, and video.
• Drove merchant-led value through email and wallet strategies across card and auto business lines.
• Developed visual design solutions that improved user experience by 30% in online applications, emails, websites, and mobile apps.
• Oversaw brand consistency across multiple platforms, enhancing J.P. Morgan's presence in customer interactions.

• As the Creative Director for the Grass Route Podcast, I managed the holistic creative process, driving ideation, development, and execution across diverse media channels. This role involved shaping the brand identity.
• Designed and directed the podcast's branding, identity, and guidelines to ensure consistency across all media.
• Conducted visual audits to develop innovative concepts for content and visual assets.
• Created and directed social media visuals, including episode promotions and engagement content for platforms like Instagram.
• Managed project timelines and weekly visual rollouts for each episode using Asana.
• Developed visual and motion graphic direction for network graphics, enhancing the overall viewer experience.

• As the lead at Productive Machine, I directed all creative client projects, focusing on brand identity, digital design, motion graphics, and other design-driven initiatives for clients in the data, cloud, and tech.
• Oversaw brand identity, art direction, and production for all creative projects at Productive Machine.
• Engaged with internal clients to position design as a strategic asset, influencing design and production expectations for large projects.
• Directed art and design initiatives from concept through production, coordinating design resources effectively.
• Conceptualized, designed, and reviewed all assets to produce high-impact brand messaging across channels.
• Established best practices and processes to realize design vision, ensuring high-quality outcomes.

New York, NY, US

• During my tenure at Sapient Razorfish, I served as an Art Director for the Comcast account, focusing on enhancing the Xfinity digital experience. My role involved developing service, partner, and informational pages on.
• Evolved brand standards for design systems, photography, and typography across print, web, UX, digital, trade shows, email, and social platforms.
• Designed award-winning marketing campaigns aligned with customer needs and business objectives.
• Built presentations for partners and senior leaders, validating design decisions with research and customer data.
• Directed the design of web pages and banner ads for the Comcast Xfinity website.
• Researched and documented customer experiences for 19M+ users on Comcast’s responsive web properties.

Philadelphia, Pennsylvania, US

• During my tenure as Art Director at Hypefresh Magazine, I played a pivotal role in crafting and delivering compelling web, social media, and digital assets for featured content, significantly enhancing the.
• Spearheaded branding initiatives for Hypefresh Magazine and developed the Temple University internship logo.
• Created and maintained assets for impactful social media campaigns on Twitter and Instagram.
• Designed and implemented new website layouts and landing pages using WordPress.
• Enhanced brand identity through cohesive print, apparel, website, and social media design strategies.

Philadelphia, Pennsylvania, US

• Coded frontend and backend programming for the Hypefresh's website
• Designed website layouts and participated in content organization
• Developed social media assets for promotional campaigns and reader engagemnet.

• During my tenure at Kicks USA, I served as Digital Designer & Developer, overseeing e-commerce and graphic design for in-store materials. In addition to my design responsibilities, I contributed as a media personality.
• Designed diverse assets including homepage banners, web ads, motion graphics, event flyers, large format banners, and in-store visuals.
• Provided Magento programming support to maintain the e-commerce website effectively.
• Assisted in creating, developing, and deploying social media content to engage audiences.
• Served as an on-air personality for Kicksway TV, delivering Kicks news and style segments.

Barrington, NJ, US

• At Edmund Optics, I played a pivotal role as both a designer and developer, spearheading the comprehensive redesign of the company's website. My responsibilities included crafting UI/UX layouts and components.
• Communicate design ideas by using research, site maps, wireframes, and layouts to facilitate the client’s product vision and adhere to brand standards.
• Manage web projects from start to completion (including information architecture, creating digital elements, documenting implementation details, QA testing, and product launch).
• Collaborate with the account team, developers, and clients to fulfill project goals on time, on budget and on strategy.
• Conducted UX Research activities such as user interviews, concept testing, card sorting, surveys, usability testing, etc.
• Designed with the Atomic Design methodology and translating designs into digital Design Systems.

• Define project scope, including timeline, resources, labor hours, and external costs.
• Drive high level concepting, tactical program ideation and polished design for a wide range of marketing outputs from short-form video and interactive mobile experiences to unexpected social content.
• Manages projects/programs/campaigns through the entire lifecycle: planning, production, delivery, and wrap up.
• Communicating with clients and/or senior management to develop an aesthetic that reflects the goals of a campaign or project.
• Own the visual brand story for our clients across all social, digital and PR channels, maintaining a consistent look, feel and vision.
• Successfully communicate (present and sell-in) ideas, their rationale, and the specifics of the solutions.

Philadelphia, US

• Produced product advertisements for web and social media
• Designed clothing patterns and graphics for Villa’s in-house apparel
• Maintained and edited product images for Villa’s website
• Designed promotional advertisements for product releases and company events

Washington, D.C., US

• Designed and distributed over 250 Civil War Trading Cards
• Created promotional materials for print and digital distribution
• Managed Social Media accounts
• Redesigned stamp for the NPS War of 1812 Celebration
• Developed and managed national park websites
• Assisted the Information Technology division maintain wireless networks, phone line, servers, and printers

Bachelor'S Degree, Graphic Design

Education record