- Building & leading product teams.- Developing an environment where product, UX, data, engineering, and marketing people can collaborate and produce new value for users.- Defining the vision of product domains, enabling PMs to build and execute sub-visions and backlogs.- Help drivers register, onboard, find everyday work, and move people around cities.- Overseeing the roadmaps dedicated to improving drivers’ everyday work life.

Product owner of the Fleet and Services product areas.Services:- Leading the evolution of Beat to a multi-services platform.- We built the ability to launch any new service with minimum effort.- We started by launching Lite (economy) and Luxi (luxury) services.Supply:- Defined this new product area aiming the scaling of the Beat's supply.- We are enabling new opportunities for partnering with drivers and vehicle owners.- We are building the ground for… Show more Product owner of the Fleet and Services product areas.Services:- Leading the evolution of Beat to a multi-services platform.- We built the ability to launch any new service with minimum effort.- We started by launching Lite (economy) and Luxi (luxury) services.Supply:- Defined this new product area aiming the scaling of the Beat's supply.- We are enabling new opportunities for partnering with drivers and vehicle owners.- We are building the ground for expanding to new means of transportation.- We are causing the evolution of Beat’s infrastructure, mobile products, and internal tools.- We are kickstarting the building of new products for customers, partners, and internal users.Furthermore- I led various teams in the launch of new features, such as the Earnings section at the driver's app, Tolls pre-calculation, and more.- I was ensuring the product team's growth by finding, evaluating, interviewing, onboarding and mentoring new members.- I was working in Beat’s constant evolution of mobile apps, internal tools, and core infrastructure. Show less

- I joined Beat as the first ever product owner.- I was reporting to the company’s CPO.- I worked in the establishment of companies first cross-functional teams.- I drove the adoption of scrum and MVP practices in the company’s product development.- I led various features from ideation to release in multiple areas of the product including Core, Growth (Referrals & Incentives) and Payments (Pre-charge).

-Product owner of mobile-oriented digital products-Shaping the product user experience, product roadmap and vision-Connecting development teams and designers to deliver significant value to users-Working with marketers to craft meaningful brand narratives

Greatest achievement: Company’s website redesign; led the development of an innovative and unique User Experience from the initial briefing until the launch of the entire functionality.Proud of: The redesign of the entire online checkout process, by creating a compelling customer journey path with an optimized UX perspective. More key projects:-Constant conversion rate optimization throughout the entire digital funnel. -Responsible for the website’s personalization… Show more Greatest achievement: Company’s website redesign; led the development of an innovative and unique User Experience from the initial briefing until the launch of the entire functionality.Proud of: The redesign of the entire online checkout process, by creating a compelling customer journey path with an optimized UX perspective. More key projects:-Constant conversion rate optimization throughout the entire digital funnel. -Responsible for the website’s personalization project.-Lead the responsive transformation of company’s e-mail marketing strategy.-Managed the development of new e-mail marketing concepts. Show less

Planning, development, implementation and evaluation of company’s online marketing activities.-Newsletter campaigns: Responsible for all company’s email marketing activities.-Online branding: Orchestrated the development of banners, promo pages and mini sites.-Corporate campaigns: Managed the online part of company’s multi-channel campaigns.-Content marketing: Copywriting for newsletters, promo pages and mini sites.

Participation in a highly demanding project named “How social should a brand be online”, investigating social media strategies and practices on brand engagement, customer support and crowdsourcing of top brands from various sectors(CPG, Telecommunication and Media).

Organizing shop’s manpower, allocation of responsibilities, face to face communication with customers, and fulfillment of customers’ requests.