Vp Data And Growth
Washington, Dc, Us
Primary responsibility was increasing audience size and revenue growth across The Atlantic, collaborating across advertising, editorial, marketing, sales, and product to drive that growth. Built and oversaw Data Engineering, Data Science, and advertising focused Audience Insights teams. Oversaw major projects and vendors, including a full transition from Adobe Omniture to Google Analytics, the implementation of GDPR controls, and the creation of the first centralized customer data warehouse. Was a member of the Publishers advisory group at Facebook.